1. Facebook: Friend or Fiend?
An Introduction to Digital Citizenship
Emanuel School October 2012

2. By the end of this session...
 Understand power of social media, especially FB
 Enthused about learning from your children
 Challenged about your own online activities
 Equipped to respond to cyberbullying
 Support the school in its ICT policy
Time for questions and free
resource to take away

3. On a scale of 1- 10 rank yourself as to how
confident you are using social media.
1 ----------------------5----------------------10
“I taught
“What’s a mouse?”
Mark Zuckerberg
all he knows”
How many of you have a facebook
account ?

4. RUBIK’s QUIZ
• Who invented the Hungarian sculptor and
Rubik’s cube ? architect Ernő Rubik
• What year did they 1974
appear ?
• How many have been 350 million
(as of Jan 2009)
sold ?
• What’s the record for 5.66 seconds in 2011
fastest completion ? by Australian Feliks Zemdegs

5. • Blindfolding solving
• Solving the cube with
your feet
• Solving the cube under
water in a single breath
• Juggling and solving at
the same time
• Cube for the blind

6. A METAPHOR FOR
DIGITAL CITIZENSHIP ?
Involves many sides/aspects
It’s about choices
It includes ethics !
There are rules
It can define you!
More than just
pure ‘literacy’
You can make mistakes! It’s about relationships
It’s a global thing
It can be fun !
Every age can learn

7. A digital citizen commonly refers to a
person utilizing information technology (IT)
in order to engage in society, politics, and
government participation. K. Mossberger,
et al.[1] define digital citizens as "those who
use the Internet regularly and effectively.”
We would add “and who takes responsibility
to act safely, ethically and with compassion
both online and offline.” WHY ?
• Because we don’t just consume
media we now inhabit it.
• Many YP don’t distinguish
between the offline and online.
SO... DIGITAL CITIZENSHIP is
SUPREMELY RELEVANT TO
ALL ASPECTS OF LIFE.

8. Tim Berners-Lee ‘Weaving the Web’ 1999
"The web is more a social
creation than a technical one.
I designed it for social effect -
to help people work together -
and not as a technical toy….
The ultimate goal of the web is
to support and improve our web
like existence in the world......
We have to ensure that the
society we build with the web
is the sort we intend.”

9. Different zones of Digital Citizenship
Our safety, conduct
Risk & risky behaviours
Reputation
Responsibility Our privacy,
security settings
and our peer group
Our leadership,
ethical code and
resilience

10. Gamechanger 1 : Global
FACEBOOK’S GLOBAL BILLION

11. Gamechanger 2: Converging

12. Gamechanger 3: Transforming politics/society/business
Check out this video overview at
http://www.youtube.com/watch?v=x0EnhXn5boM

13. Gamechanger 4: Revolutionising teacher/learner!
“A lot of kids want to play games
but now we want to MAKE them !
But where do you go for advice?
Not many parents have written
apps !”
Thomas Suarez
http://www.youtube.com/watch?v=ehDAP1OQ9Zw
Bustin Jieber ‘Whack-a-mole’

14. Technology literate vs. Life literate
“Parents and the home environment they create are the
single most important factor in shaping their children’s
well-being, achievements and prospects”
Alan Johnson (when Education Secretary)

15. PART I
Risk Our safety, conduct
& risky behaviours
(Risk is not the same thing as harm!)

16. What terms do we use to explain this space ?
An incubator ?
FORWARDED
COMMENTED ON
UPLOADED AMPLIFIED
COPIED
STORED
MORPHED/
CHANGED
MUNCHED LIE DORMANT
(captured)
RE- BROADCAST

17. Classifying the risks to children online
Commercial Aggressive Sexual Values
CONTENT Adverts Violent and Pornographic Bias
Child as Recipient Spam hateful unwelcome Racist
Sponsorship content sexual content Misleading
Personal info info or advice
CONTACT Meeting Self harm
Tracking Being bullied
Child as Participant Harvesting harassed or strangers Unwelcome
Personal info stalked Being persuasions
groomed
CONDUCT
Illegal Bullying or Creating and Providing
Child as Actor
downloading harassing uploading misleading
Hacking Gambling another inappropriate info/advice
Financial scams material
Terrorism
3 Cs Classification by ‘EU Kids’ online project

18. Commercial Aggressive Sexual Values
CONTENT Online grooming is a Pornographic
Child as Recipient criminal offence unwelcome
sexual content
Contact
CONTACT To report concerns “So take a dirty
Meeting picture for me,
Child as Participant about inappropriate strangers Take a dirty picture
communication see Being Just take a dirty
picture for me
www.ceop.gov.uk groomed Take a dirty
picture”
CONDUCT From Taio Cruz
Creating and
Child as Actor uploading
song
inappropriate No 6 in the UK charts
April 2010.
material
“Sexting” = sharing nude photos via mobiles which can
have serious legal and psychological consequences .

19. Classifying the risks to children online
Commercial Aggressive Sexual Values
CONTENT
Child as Recipient
CONTACT
Child as Participant
CONDUCT Online/offline
Child as Actor migration with
criminal
consequences
CRIMINAL BEING IN THE WRONG PLACE AT THE WRONG TIME
Original 3 Cs Classification by ‘EU Kids’ online project

20. Classifying the risks to children online
Commercial Aggressive Sexual Values
CONTENT Violent and
Child as Recipient hateful
content
22% of yp aged 11-
18 report having
CONTACT
Being bullied been cyber bullied.
Child as Participant harassed or
stalked It ruins lives.
CONDUCT
Child as Actor Bullying or
harassing
another

21. How is Cyberbullying different from offline bullying?
OFFLINE ONLINE
Home is safe Can be 24/7
Often Physical Usually words/pictures
Bully strong/victim weak Roles can change
Local & intimate Mass audience
See the impact Don’t see impact
Lack of empathy
Bystanders intervene
Bystanders take part
“If you laugh at it you’re part of it”
Often Silent It can leave a trail !

22. CE
VI Conversations about
AD
Risk
“Do you know who all your online friends are offline?”
“Do you know how to block someone on Facebook?”
“Do you have a PIN on your mobile phone?”
“Do any of your friends send photos of themselves?”
“Do you know how to save that sort of evidence?”
“Would you report that at school/CEOP?”

23. PART II
Reputation Our privacy,
security settings
and our peer group
What goes online stays online

24. Q: WHAT IS PRIVATE INFORMATION ?

25. APPLICATIONS PHOTOS/TAGS
NEWS FEEDS Comment and
“boast by post” Huge range of apps
Tag photos face
recognition
Events/ Groups
TIME LINE
FRIENDS
LIVE CHAT
Find, link, be in
Superseding IM
constant contact
+ on your mobile
VIDEO
link and embed
MESSAGES
Superseding E-mail WHO’S ONLINE
Know who is online now!
Social location
ALL FOR FREE …… BUT ….WHAT PRICE IS FREE ?

26. Facebook Timeline
Searchable
by years
Check
regularly
because the
settings
change
Re-check
your privacy
settings using
‘View As’
function
The importance of privacy settings
31% of 12-15 year olds don’t use privacy settings on their
social networking profiles – Ofcom Media literacy Report 2009

29. • Searching for yourself – example

30. POSITIVE ONLINE IDENTITY

31. CE
VI Conversations about
AD
Reputation
 “Remember what goes online stays online”
 “When did you last check your privacy settings?”
 “Can you help me check my settings”
 “Are you changing your password regularly?”
 “Do you know the best way to get offending
material taken down?”

32. PART III
Our leadership,
Responsibility ethical code and
resilience
“with great power
comes....”

33. All technology is neutral
What would
Gandhi have
done if he had a
FACEBOOK
account ?

34. WHAT DOES LEADERSHIP LOOK
LIKE ?

35. How would you react ?

36. THE IMPORTANCE OF BUILDING
RESILIENCE
Strength
Buoyancy
Spirit
Toughness
Elasticity!

37. RESPONSIBILITY TO YOURSELF
THE IMPORTANCE
FIND IT HARD OF SLEEP EMPATHY
TO SWITCH OFF
EROSION
FEELING ARGUE
DEPRESSED ? ONLINE ?
IGNORING FEEL TENSE IF
OFFLINE Screen 'addiction' is increasingly being YOU CAN’T
ACTIVITIES used by physicians to describe the GET ONLINE
growing number of children engaging in
screen activities in a dependent manner,"
Psychologist Dr Aric Sigman BBC Oct 2012
http://www.bbc.co.uk/news/education-19870199

38. CE
VI
AD Conversations about
Responsibility
 “Have you come across any good social
initiatives?”
 “What do you think about the KONY 2012
campaign?”
 “What would you do as parent about how long you
should stay online?”
 “I trust you to make good decisions, but I also need
to learn from you.”

39. CE
VI
AD QUESTIONS KIDS COULD
ASK YOU !
 “Why are you not consistent about age ratings across
different media?”
 “You say we’re addicted to screens – so are you, but
you call it work!”
 “Do you monitor your signs of attention span, tiredness,
irritability, aggression, levels of concentration?
 “Why do you let my younger sibling…”
 “Can I check your history browser?”
 “Why don‘t you switch your phone off at mealtimes?”

40. WHAT IS ONE THING YOU ARE GOING TO
ACT UPON ?
Risk Safety, conduct &
risky behaviour
Reputation Privacy, security
settings and peer
group
Responsibility
Leadership, ethical
code and resilience

41. THANK YOU !
ANY
QUESTIONS ?
www.carrick-davies.com www.mungeam.co.uk
stephen@carrick-davies.com tim@mungeam.co.uk

42. Facebook: Friend or Fiend?
An Introduction to Digital Citizenship
Emanuel School October 2012