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1. First Draft / Flat Plan
Vapes
Alcoholic drinks - to
stop people from
drinking.
NHS Logo and Better
Health Logo
Cigarettes – promotes
the negation of lung
cancer. “LIFE” is enlarged to
emphasize the
importance of it.

2. The woman smiling shows
content and effectiveness of
the campaign.
The green colour represents
health and a good diet.
NHS Logo
Healthy food close in
the centre of
attention to grasp the
viewer.
Enlarged text overlapping
other elements which
grasps the viewers attention
and makes them read it.