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1. CANON PROJECT - EVALUATION
• RESEARCHING BEFORE STARTING WITH MY PROJECT WAS IMPORTANT AS ITHELPED ME CREATE A
SPECIFIC STYLE THAT FIT IN WITH THE EXISTING MAGAZINE AND ADVERTORIALS THAT THE CANON
COMPANY HAD ALREADY USED.
• IT ALSO ALLOWED ME TO GATHER IDEAS ON HOW TO LAY OUT MY PRODUCTAND WHAT TO INCLUDE IN IT.
• PARTICULARLY, IT HELPED ME LEARN WHAT LANGUAGE TO USE FOR THE AUDIENCE SO THAT THEY
UNDERSTAND WHAT THE ADVERTISING IS TALKING ABOUT. USING VERY TECHNICAL WORDS CAN BE
EFFECTIVE HOWEVER, IF THEY ARE OVER-USED THEY CAN BE A NEGATIVE ADDITION TO THE ADVERTORIAL.

2. CANON PROJECT - EVALUATION
• CREATING THE FIRST MAGAZINE COVER FOR MY PROJECT, I FOUND THAT IT WAS VERY DIFFICULT TO FIND
WHAT FONTS TO USE ON THE MAGAZINE COVER. THERE WAS QUITE A BIG DIFFICULTY IN FINDING THE
BALANCE BETWEEN READABILITY AND THE TEXT LOOKING APPETIZING TO THE AUDIENCE, ESPECIALLY TO
THE YOUNGER TARGET AUDIENCE OF THE PROJECT.
• DAFONT.COM WAS A VERY HELPFUL TOOL IN FINDING THE RIGHT FONT FORMY ADVERTORIAL, AND THIS
MADE IT SLIGHTLY EASIER.

3. CANON PROJECT - EVALUATION
• THE SOFTWARE I USED WAS ADOBE PHOTOSHOP 2022, I HAD QUITE A LOTFORMER EXPERIENCE WITH
PHOTOSHOP, SO THE LEARNING CURVE PRESENT IN THIS PROJECT WAS NOT AS CRUCIAL AS PAST
PROJECTS.
• ONE THING I HAD TO LEARN TO DO EFFECTIVELY WAS REMOVING BACKGROUNDS FROM IMAGES, WHICH I
LEARNED QUITE QUICKLY AND IT DIDN’T POSE A THREAT TO MY PROGRESS.
• BLENDING ALL THE LAYERS OF THE MAGAZINE COVERS WERE DONE WITH EASE DUE TO MY FORMER
EXPERIENCE WITH ADOBE PHOTOSHOP.

4. CANON PROJECT - EVALUATION
• CREATING THE MAGAZINE COVERS, I KNEW THAT TARGET
AUDIENCE WAS MAINLY TEENS AND YOUNG ADULTS.
• FOR MY FIRST MAGAZINE COVER ESPECIALLY, I MADE SURE
THAT THERE WAS ALMOST NO EMPTY SPACE VISIBLE ON
THE MAGAZINE.
• THIS IS TO FILL THE READER WITH CONTENT AND TO NOT
LOSE THEIR ATTENTION ON THE PRODUCT.

5. CANON PROJECT - EVALUATION
• CREATING THE FLAT PLAN FOR MY MAGAZINE
COVERS WAS VERY IMPORTANT AND ENDED UP
BEING A GREAT HELP TO MY PROGRESS IN CREATING
MY COVERS.
• THEY MAINLY HELPED ME MAP OUT WHERE TO PUT
ELEMENTS OF THE COVERS ON THE PAGE. IN GENERAL
IT GREATLY HELPED THE LAYOUT DESIGN OF MY
COVERS.

6. CANON PROJECT - EVALUATION
• FOR THE 2ND COVER I MADE, I HAD TO SHOOT PICTURES FOR IT BY
MYSELF, WHICH WAS QUITE A RESPONSIBILITY AS I HAD NO
PEERS TO CORRECT ANY ERRORS I MAY HAVE MADE.
• IN THE END, IT WORKED OUT QUITE WELL AND IT RESULTED IN A
GREAT PICTURE TO USE AS THE BACKGROUND FOR THE MAGAZINE
COVER WHICH WAS INTENTIONAL IN MY VISION FOR THE
PROJECT.

7. CANON PROJECT - EVALUATION
• THIS WAS THE FLAT PLAN FOR THE
AFOREMENTIONED MAGAZINE COVER.
• IT HELPED ME GREATLY IN KNOWING HOW TO LAY
OUT THE ADVERTISEMENT.
• IN THE END, IT SPED UP THE CREATIVE PROCESS OF
THE ADVERTORIAL.

8. CANON PROJECT – FINISHED PRODUCTS