Make Meaningful Connections via Social Media not noise.

1. Meaningful
Connections
Connect. Share. Act.
Stephanie D. Moore
Marketing Coordinator

2. Meaningful Connections
Connect. Share. Act.
The Heart of
Meaningful Connection
Groups
Administrators are the
heart and soul of any
meaningful connection
group. They are dedicated
to the pre-determined
goals and will see them
through.
They are willing to post on
a consistent basis, connect
with inactive members and
ensure success.
It starts with a group of people that care enough to
BE the change.

3. Meaningful Connections
Connect. Share. Act.
The Content of
Meaningful Connection
Groups
A good mix of relational
content is what attracts
and encourages members
to participate.
Photos, stories, updates,
informational documents,
videos and more are all
great content pieces that
inspire and motivate
people to action.
Good food ends with good talk. What you feed your
group will determine what they say and do.

4. Meaningful Connections
Connect. Share. Act.
The Fruit of
Meaningful Connection
Groups
Great online connection
groups are areas that
provide opportunities to
grow with others that are
like minded and desire
positive change.
Not only do the members
of connection groups
inspire change, they also
act on it.
Nothing great was ever achieved without
enthusiasm.

5. Meaningful Connections
Connect. Share. Act.
Never go in circles, but head toward one destination,
success.

6. Meaningful Connections
Connect. Share. Act.
Social Media Content Strategy
1. Plan
What are your goals?
2. Implement
Determine what your audience
needs and supply it with
encouragement and clear, honest
reflection.
3. Review
What worked? What didn’t? Why?
Are we going in circles?
You have the opportunity to leave a thumbprint in
another’s person’s destiny. Develop Content Strategy

7. Meaningful Connections
Connect. Share. Act.
KSBI’s Content Strategy
1. Substance
KSBI utilizes Google communication tools:
e-mail, calendar & documents to share
information amongst our selves.
By sharing information, we create
SUBSTANCE for our online editors to share
with our audience, guests and clients via our
social media tools – Website, Facebook,
YouTube and Twitter.
Google allows you to create documents, share them
and update them regularly online from anywhere.

8. Meaningful Connections
Connect. Share. Act.
KSBI’s Content Strategy
2. Structure
KSBI Studios has 4 locally produced shows
that are uniquely distinct. Each of our
shows, except Rodeo Opry, have their own
Facebook page. Oklahoma Live also has it’s
own Twitter account.
• Mind Games
• Oklahoma Live
• Dog Talk
Structure provides a clear path for relational
information to travel.

9. Work
Meaningful Connections
Connect. Share. Act.
KSBI’s Content Strategy
3. Workflow
Our online editors are a diverse group of
6-7 people. We are producers, show
hosts, promotional assistants,
programming, web managers and more.
We all play a huge part in ensuring that
our online content is updated daily.
From pulling video to placing it on our
website, to sharing it on social media
pages, we all play a part.
Communicate what is happening right now in real-
time to a group that has already allowed you in.

10. Work
Meaningful Connections
Connect. Share. Act.
KSBI’s Content Strategy
4. Governance
We have two people that are closely tied
to monitoring our responses to viewer e-
mail requests, Facebook messages (not
posts but direct messages) and overall
online content.
Two are better than one because of
different perspectives, access to content
and the ability to create more options or
ways to respond.
Quality control is important. Make sure your editors
are using proper online etiquette (no all caps, etc.).

11. Work
Meaningful Connections
Connect. Share. Act.
Grab the attention of your audience, connect to
their passions and motivate them to move.

12. Work
Meaningful Connections
Connect. Share. Act.
Twitter!
Short, quick commentaries
about any subject.
A Tweet Connects to Anyone that:
- Follows you
- Follows someone that commented, was
tagged or re-tweeted your post/tweet
- Was tagged
- Following your included hashtag
*Sometimes responding to what is trending
on Twitter helps you to gain more
followers! #nationaldoughnutday
Go ahead – Tweet now! #soonersuccess
#ssthumbprints @ksbi52 @stephaniedmoore

13. Work
Meaningful Connections
Connect. Share. Act.
Facebook
Dynamic platform.
A Facebook Post Connects to Anyone that:
- Likes you
- Likes someone that commented, was
tagged or shared your post/tweet
- Was tagged or marketed to
Facebook allows you to connect based on
your culture (ie. Dog Talk = dog lovers,
store owners, etc.) while supplying great
demographic data (location, age, sex).
Go ahead – Post it! Tag your page, tag ours!
www.facebook.com/ksbi.ok52 Search in FB: Create a New Facebook Page

14. Work
Meaningful Connections
Connect. Share. Act.
YouTube
Show me!
YouTube connects to anyone the video is
shared with!
- Video that can be linked to a wide
number of applications, embedded into
presentations and shared for years to
come.
YouTube is a great way to share testimonials. People
love to hear about how you may have impacted them.

15. Work
Meaningful Connections
Connect. Share. Act.
MailChimp &
SurveyMonkey
E-mail Marketing & Surveys
Once you have a mailing list…
- Once you have a mailing list, you can use
services like MailChimp and SurveyMonkey
to help you decide on the content your
audience would like to have.
Gain insight on what drives your audience with tools
that allow your audience to respond – privately.

16. Work
Meaningful Connections
Connect. Share. Act.
Take Action!
Here are some great resources you can
use to start creating your
Meaningful Connection Group
Study Successful Content Strategies
blog.kissmetrics.com/infographics
http://www.rightmixmarketing.com/social-media/create-a-social-
media-strategy/
http://www.teachthought.com/social-media/60-ways-to-use-twitter-in-
the-classroom-by-category/
Create Your Communication Tools
Google Calendar – CREATE Button
https://www.google.com/calendar/render?tab=wc
Facebook Page
https://www.facebook.com/pages/create.php?ref=ts&fref=ts
Twitter.com
YouTube.com
SurveyMonkey.com
MailChimp.com
Use every resource to help you study your audience.
Make your plan and implement. Connect. Share. Act.

17. Meaningful
Connections
Connect. Share. Act.
Stephanie D. Moore
Marketing Coordinator