Marketing Management Creating Brand Equity Quiz

1. V92 MARKETING MANAGEMENT
CREATING BRAND EQUITY
Building Strong Brands
Increase brand popularity by
Steph Go
v92 Marketing Management
Ateneo Graduate School of Business

2. V92 MARKETING MANAGEMENT
Brands should be managed carefully so its value does
not depreciate.
Managing Brand Equity

3. V92 MARKETING MANAGEMENT
Ch11 Creating Brand Equity
Brands should constantly work hard on
improving their products, services, and
marketing.
A. Brand Reinforcement
B. Brand Revitalization
C. Brand Renewal
D. Brand Replacement

4. V92 MARKETING MANAGEMENT
Ch11 Creating Brand Equity
Brands choose to enhance their product,
process, or services to satisfy the
changing market and consumer wants.
A. Brand Revitalization
B. Brand Reinforcement
C. Brand Renewal
D. Brand Replacement

5. V92 MARKETING MANAGEMENT
Building Strong Brands
Gain advantage in acquiring
and retaining customers
and gain profit
by CREATING a
STRONG Brand Equity!