SlideShare ist ein Scribd-Unternehmen logo
1 von 106
Getting from here to there.
           Stephan Engl
1. What is Design Synthesis?



2. How can I do Design Synthesis?




3. How can my company support me?
1. What is Design Synthesis?



2. How can I do Design Synthesis?




3. How can my company support me?
„Design Thinking“


     http://www.google.com/insights/search/#q=design%20thinking&cmpt=q
Questions
Questions


    Research
Questions      Data


    Research
Questions      Data   Ideas


    Research
Questions      Data   Ideas


    Research              Prototyping
Questions      Data   Ideas         Solutions


    Research              Prototyping
Questions      Data           Ideas         Solutions


    Research      Synthesis       Prototyping
Questions      Data           Knowledge   Ideas         Solutions


    Research      Synthesis                   Prototyping
Questions      Data           Knowledge         Ideas         Solutions


    Research      Synthesis          Ideation       Prototyping
Tim Brown
„Synthesis, as the act of extracting
            meaningful patterns from masses of
Tim Brown
            raw information, is a fundamentally
            creative act. The data are just
            that – data – and the facts
            never speak for themselves.“
Jon Kolko
„Design synthesis generally describes
            this aspect of design, where the
Jon Kolko   designer is not yet solving a problem
            but is still doing and making, in an
            attempt to understand complexity.
            It‘s the process of translating
            data and research into
            knowledge.“
1. What is Design Synthesis?



2. How can I do Design Synthesis?




3. How can my company support me?
1. What is Design Synthesis?



2. How can I do Design Synthesis?




3. How can my company support me?
Brain Dump your Assumptions
Questions      Data           Knowledge         Ideas         Solutions


    Research      Synthesis          Ideation       Prototyping
Prepare your Data and Get Physical
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed
   do eiusmod tempor incididunt ut labore et dolore magna aliqua.
   Ut enim ad minim veniam, quis nostrud exercitation ullamco
   laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure
   dolor in reprehenderit in voluptate velit esse cillum dolore eu
   fugiat nulla pariatur. Excepteur sint occaecat cupidatat non
   proident, sunt in culpa qui officia deserunt mollit anim id est
   laborum. Lorem ipsum dolor sit amet, consectetur adipisicing
   elit, sed do eiusmod tempor incididunt ut labore et dolore
   magna aliqua. Ut enim ad minim veniam, quis nostrud
   exercitation ullamco laboris nisi ut aliquip ex ea commodo
   consequat. proident, sunt in culpa qui officia deserunt mollit anim
    id est laborum. Ut enim ad minim veniam, quis nostrud



                                                             Statement




Observation                                Statement




               Statement
                                          Observation
Statement
Statement
                                                                                                   Statement

                          Statement                                        Observation                                             Statement

                                            Statement
            Observation

                                                             Observation                                               Statement
                                                                                 Statement
Statement
                            Observation           Observation
                                                                                             Statement
             Statement

                                                                                                               Observation

                              Observation                                  Observation

                                                           Statement
Statement
Statement
                                                                                                   Statement

                          Statement                                        Observation                                             Statement

                                            Statement
            Observation

                                                             Observation                                               Statement
                                                                                 Statement
Statement
                            Observation           Observation
                                                                                             Statement
             Statement

                                                                                                               Observation

                              Observation                                  Observation

                                                           Statement
Statement
Statement
                                                                                                   Statement

                          Statement                                        Observation                                             Statement

                                            Statement
            Observation

                                                             Observation                                               Statement
                                                                                 Statement
Statement
                            Observation           Observation
                                                                                             Statement
             Statement

                                                                                                               Observation

                              Observation                                  Observation

                                                           Statement
Perform Pattern Recognition
Statement
Statement
                                                                                                   Statement

                          Statement                                        Observation                                             Statement

                                            Statement
            Observation

                                                             Observation                                               Statement
                                                                                 Statement
Statement
                            Observation           Observation
                                                                                             Statement
             Statement

                                                                                                               Observation

                              Observation                                  Observation

                                                           Statement
Statement
                                                                                            Observation   Statement

                                                 Observation        Statement




                                                                                                                        Statement   Observation


                       Statement                                                                                      Statement
        Statement                                                                                                                   Observation

                                                                                Statement




                                             Observation

                                   Observation
                                                      Observation                           Statement
Statement      Statement


                                                                                                                       Statement
                                                                                                                                    Observation
Observation       Statement
               Statement                                                                                 Statement
 Observation



                                               Statement
               Statement                                                                           Statement         Observation
   Statement




                                                   Statement




Statement        Observation



                               Observation
                                                                  Statement   Statement
 Statement       Observation                                                              Observation
                                                                                                                           Observation
Theme B
        Theme A

                                              Observation       Statement
                                                                                                                          Theme C
                Statement                                                                                  Statement
 Observation



                                                Statement
                 Statement                                                                           Statement         Observation
   Statement




                                                    Statement




            Theme D

Statement         Observation                                                     Theme E


                                Observation
                                                                   Statement   Statement
 Statement        Observation                                                               Observation
                                                                                                                             Observation
Theme B
        Theme A

                                              Observation       Statement
                                                                                                                          Theme C
                Statement                                                                                  Statement
 Observation



                                                Statement
                 Statement                                                                           Statement         Observation
   Statement




                                                    Statement




            Theme D

Statement         Observation                                                     Theme E


                                Observation
                                                                   Statement   Statement
 Statement        Observation                                                               Observation
                                                                                                                             Observation
Theme B
        Theme A

                                              Observation       Statement
                                                                                                                          Theme C
                Statement                                                                                  Statement
 Observation



                                                Statement
                 Statement                                                                           Statement         Observation
   Statement




                                                    Statement




            Theme D

Statement         Observation                                                     Theme E


                                Observation
                                                                   Statement   Statement
 Statement        Observation                                                               Observation
Structure your Data and Reduce Complexity
Variable x                                                              Variable y

         Theme A
                                                  Theme B

Observation        Statement                                            Theme E                        Theme D
                                                                                    Statement
                                        Observation      Statement


  Statement          Statement
                                                                        Statement   Observation
                                                                                                    Statement
                                                                                                                Observation

                                                            Statement


                                                                                                  Statement      Observation




         Theme C
                           Statement         Statement




                                                                                                                        Observation
       Statement          Observation
inform                       order                                   install                               use

         Theme A                 Theme D                                  Theme B               Theme E
                                                                                                                    Statement



Observation   Statement
                                                                Observation      Statement
                              Statement                                                           Statement        Observation
                                          Observation


  Statement     Statement

                            Statement      Observation
                                                                                    Statement




                                                                                                 Theme C
                                                                                                                Statement

                                                                     Statement
                                                  Observation



                                                                                                Statement      Observation
use

            Variable x              Variable y



Theme E                               Theme C
                 Statement
                                                  Statement




Statement       Observation
                                     Statement   Observation
Snythesize Findings and Identify Opportunities
inform                       order                                   install                               use

         Theme A                 Theme D                                  Theme B               Theme E
                                                                                                                    Statement



Observation   Statement
                                                                Observation      Statement
                              Statement                                                           Statement        Observation
                                          Observation


  Statement     Statement

                            Statement      Observation
                                                                                    Statement




                                                                                                 Theme C
                                                                                                                Statement

                                                                     Statement
                                                  Observation



                                                                                                Statement      Observation
Data
 Theme C
             Statement




Statement   Observation
Data                What is it?
 Theme C
             Statement




Statement   Observation
Data                What is it?
 Theme C
             Statement


                          Why is it relevant?
Statement   Observation
Data                What is it?
 Theme C
             Statement


                          Why is it relevant?   Finding
Statement   Observation
Data                What is it?
 Theme C
             Statement


                          Why is it relevant?   Finding
Statement   Observation




                          How … ?
Data                What is it?
 Theme C
             Statement


                          Why is it relevant?   Finding
Statement   Observation




                          How … ?               Opportunity
inform                       order                                   install                               use

         Theme A                 Theme D                                  Theme B               Theme E
                                                                                                                    Statement



Observation   Statement
                                                                Observation      Statement
                              Statement                                                           Statement        Observation
                                          Observation


  Statement     Statement

                            Statement      Observation
                                                                                    Statement




                                                                                                 Theme C
                                                                                                                Statement

                                                                     Statement
                                                  Observation



                                                                                                Statement      Observation
inform                               order                                   install                                    use

         Theme A            What?        Theme D                                  Theme B            What?   Theme E                   What?
                            Why?                            What?                                                                Statement hy?
                                                                                                                                        W
                                                                                                     Why?
                            How?                            Why?                                                                        How?
                                                                                                     How?
                                                            How?
Observation   Statement
                                                                        Observation      Statement
                            What?     Statement
                                                  Observation                                        What?     Statement        Observation
                            Why?                                                                     Why?
                            How?                                                                     How?
  Statement     Statement

                                    Statement      Observation
                                                                                            Statement




                                                                                                              Theme C          What?
                                                                                                                             Statement y?
                                                                                                                                Wh
                                                                             Statement                                           How?
                                                          Observation



                                                                                                             Statement      Observation
Ideate Strategies and Solutions
inform                               order                                   install                                    use

         Theme A            What?        Theme D                                  Theme B            What?   Theme E                   What?
                            Why?                            What?                                                                Statement hy?
                                                                                                                                        W
                                                                                                     Why?
                            How?                            Why?                                                                        How?
                                                                                                     How?
                                                            How?
Observation   Statement
                                                                        Observation      Statement
                            What?     Statement
                                                  Observation                                        What?     Statement        Observation
                            Why?                                                                     Why?
                            How?                                                                     How?
  Statement     Statement

                                    Statement      Observation
                                                                                            Statement




                                                                                                              Theme C          What?
                                                                                                                             Statement y?
                                                                                                                                Wh
                                                                             Statement                                           How?
                                                          Observation



                                                                                                             Statement      Observation
What?
             Why?
             How?




       Strategy




Solution 1           Solution 2




Solution 3           Solution 4
How can we
             What?
             Why?
                                   enable our
                                  customers to
                                                  Ideation
             How?                 touch and try
                                    hardware?     Questions



       Strategy




Solution 1           Solution 2




Solution 3           Solution 4
How can we
             What?
             Why?
                                                 enable our
                                                customers to
                                                                           Ideation
             How?                               touch and try
                                                  hardware?                Questions



       Strategy                    Provide an                   Create a
                                  environment                   service    Strategies



Solution 1           Solution 2




Solution 3           Solution 4
How can we
             What?
             Why?
                                                              enable our
                                                             customers to
                                                                                                        Ideation
             How?                                            touch and try
                                                               hardware?                                Questions



       Strategy                        Provide an                                    Create a
                                      environment                                    service            Strategies



Solution 1           Solution 2    Retail:       Admin:                       Admin:         Web:
                                  Build Shops    Allocate                     Send Trial    Advertise
                                                Shop Space                    Hardware       Service


                                                                                                        Solutions
Solution 3           Solution 4   Marketing:    Parnter:                     Partner:
                                  Plan Events   Work with                     Negotiate
                                                 Vendors                     Distribution
Raw Data
Raw Data



Structured Data
Raw Data



Structured Data


Findings and
Opportunities
Raw Data



Structured Data


Findings and
Opportunities


Strategies and
Solutions
Raw Data



Structured Data


Findings and
Opportunities


Strategies and
Solutions
Questions      Data           Knowledge         Ideas         Solutions


    Research      Synthesis          Ideation       Prototyping
Embrace Anomalies
Theme B
        Theme A

                                              Observation       Statement
                                                                                                                          Theme C
                Statement                                                                                  Statement
 Observation



                                                Statement
                 Statement                                                                           Statement         Observation
   Statement




                                                    Statement




            Theme D

Statement         Observation                                                     Theme E


                                Observation
                                                                   Statement   Statement
 Statement        Observation                                                               Observation
                                                                                                                             Observation
Theme B
        Theme A

                                              Observation       Statement
                                                                                                                          Theme C
                Statement                                                                                  Statement
 Observation



                                                Statement
                 Statement                                                                           Statement         Observation
   Statement




                                                    Statement




            Theme D

Statement         Observation                                                     Theme E


                                Observation
                                                                   Statement   Statement
 Statement        Observation                                                               Observation
                                                                                                                             Observation
un-pocketable
Think Visually
Work in Teams
Work in Solitude
Adopt an “Always On” Mindset
Challenge your Comfort Zone
1. What is Design Synthesis?



2. How can I do Design Synthesis?




3. How can my company support me?
1. What is Design Synthesis?



2. How can I do Design Synthesis?




3. How can my company support me?
Raw Data



Structured Data


Findings and
Opportunities


Strategies and
Solutions
Time
Time   Space
Time   Space   Team
Time   Space   Team   Permission
Time   Space   Team   Permission   Budget
Empower people!




Time   Space     Team   Permission   Budget
Questions      Data           Knowledge         Ideas         Solutions


    Research      Synthesis          Ideation       Prototyping
Questions      Data           Knowledge         Ideas         Solutions


    Research      Synthesis          Ideation       Prototyping
Stephan Engl
www.stephanengl.com
mail@stephanengl.com
   twitter:@stengl

Weitere ähnliche Inhalte

Andere mochten auch

Analysis & Synthesis For Design | An Elephant Surrounded By Blind Men
Analysis & Synthesis For Design | An Elephant Surrounded By Blind MenAnalysis & Synthesis For Design | An Elephant Surrounded By Blind Men
Analysis & Synthesis For Design | An Elephant Surrounded By Blind MenJohn Payne
 
Design theory - Lecture 04: Design Expertise / Design Thinking / Key concepts
Design theory - Lecture 04: Design Expertise / Design Thinking / Key conceptsDesign theory - Lecture 04: Design Expertise / Design Thinking / Key concepts
Design theory - Lecture 04: Design Expertise / Design Thinking / Key conceptsBas Leurs
 
Principles of design theory of design module 2 proportion,scale, hierarchy etc
Principles of design theory of design module 2   proportion,scale, hierarchy etcPrinciples of design theory of design module 2   proportion,scale, hierarchy etc
Principles of design theory of design module 2 proportion,scale, hierarchy etcStanly Sunny
 
Principles of Design
Principles of DesignPrinciples of Design
Principles of Designerinsmith.art
 
Elements and Principles of Design
Elements and Principles of DesignElements and Principles of Design
Elements and Principles of DesignRavi Bhadauria
 
Principles of Design - Graphic Design Theory
Principles of Design - Graphic Design TheoryPrinciples of Design - Graphic Design Theory
Principles of Design - Graphic Design TheoryAbanoub Hanna
 
Elements & Principles of Art Design PowerPoint
Elements & Principles of Art Design PowerPointElements & Principles of Art Design PowerPoint
Elements & Principles of Art Design PowerPointemurfield
 
Elements And Principles of Art
Elements And Principles of ArtElements And Principles of Art
Elements And Principles of Artkpikuet
 

Andere mochten auch (10)

Analysis & Synthesis For Design | An Elephant Surrounded By Blind Men
Analysis & Synthesis For Design | An Elephant Surrounded By Blind MenAnalysis & Synthesis For Design | An Elephant Surrounded By Blind Men
Analysis & Synthesis For Design | An Elephant Surrounded By Blind Men
 
Design theory - Lecture 04: Design Expertise / Design Thinking / Key concepts
Design theory - Lecture 04: Design Expertise / Design Thinking / Key conceptsDesign theory - Lecture 04: Design Expertise / Design Thinking / Key concepts
Design theory - Lecture 04: Design Expertise / Design Thinking / Key concepts
 
Principles of design theory of design module 2 proportion,scale, hierarchy etc
Principles of design theory of design module 2   proportion,scale, hierarchy etcPrinciples of design theory of design module 2   proportion,scale, hierarchy etc
Principles of design theory of design module 2 proportion,scale, hierarchy etc
 
Theory of design
Theory of designTheory of design
Theory of design
 
Principles of Design
Principles of DesignPrinciples of Design
Principles of Design
 
Elements of Design
Elements of DesignElements of Design
Elements of Design
 
Elements and Principles of Design
Elements and Principles of DesignElements and Principles of Design
Elements and Principles of Design
 
Principles of Design - Graphic Design Theory
Principles of Design - Graphic Design TheoryPrinciples of Design - Graphic Design Theory
Principles of Design - Graphic Design Theory
 
Elements & Principles of Art Design PowerPoint
Elements & Principles of Art Design PowerPointElements & Principles of Art Design PowerPoint
Elements & Principles of Art Design PowerPoint
 
Elements And Principles of Art
Elements And Principles of ArtElements And Principles of Art
Elements And Principles of Art
 

Mehr von Stephan Engl

Process People Politics Projects Places
Process People Politics Projects PlacesProcess People Politics Projects Places
Process People Politics Projects PlacesStephan Engl
 
UX Methods and Games: Lessons Learned
UX Methods and Games: Lessons LearnedUX Methods and Games: Lessons Learned
UX Methods and Games: Lessons LearnedStephan Engl
 
How Mobile is Mobile Gaming?
How Mobile is Mobile Gaming?How Mobile is Mobile Gaming?
How Mobile is Mobile Gaming?Stephan Engl
 
Post-its, Patterns, Preservation
Post-its, Patterns, PreservationPost-its, Patterns, Preservation
Post-its, Patterns, PreservationStephan Engl
 
Mobile Gaming – Eine empirische Studie zum Spielverhalten und Nutzungserlebni...
Mobile Gaming – Eine empirische Studie zum Spielverhalten und Nutzungserlebni...Mobile Gaming – Eine empirische Studie zum Spielverhalten und Nutzungserlebni...
Mobile Gaming – Eine empirische Studie zum Spielverhalten und Nutzungserlebni...Stephan Engl
 
Zukunftsmarkt Zocken
Zukunftsmarkt ZockenZukunftsmarkt Zocken
Zukunftsmarkt ZockenStephan Engl
 

Mehr von Stephan Engl (6)

Process People Politics Projects Places
Process People Politics Projects PlacesProcess People Politics Projects Places
Process People Politics Projects Places
 
UX Methods and Games: Lessons Learned
UX Methods and Games: Lessons LearnedUX Methods and Games: Lessons Learned
UX Methods and Games: Lessons Learned
 
How Mobile is Mobile Gaming?
How Mobile is Mobile Gaming?How Mobile is Mobile Gaming?
How Mobile is Mobile Gaming?
 
Post-its, Patterns, Preservation
Post-its, Patterns, PreservationPost-its, Patterns, Preservation
Post-its, Patterns, Preservation
 
Mobile Gaming – Eine empirische Studie zum Spielverhalten und Nutzungserlebni...
Mobile Gaming – Eine empirische Studie zum Spielverhalten und Nutzungserlebni...Mobile Gaming – Eine empirische Studie zum Spielverhalten und Nutzungserlebni...
Mobile Gaming – Eine empirische Studie zum Spielverhalten und Nutzungserlebni...
 
Zukunftsmarkt Zocken
Zukunftsmarkt ZockenZukunftsmarkt Zocken
Zukunftsmarkt Zocken
 

Kürzlich hochgeladen

Top profile Call Girls In Mau [ 7014168258 ] Call Me For Genuine Models We ar...
Top profile Call Girls In Mau [ 7014168258 ] Call Me For Genuine Models We ar...Top profile Call Girls In Mau [ 7014168258 ] Call Me For Genuine Models We ar...
Top profile Call Girls In Mau [ 7014168258 ] Call Me For Genuine Models We ar...nirzagarg
 
LANDSCAPE ARCHITECTURE PORTFOLIO - MAREK MITACEK
LANDSCAPE ARCHITECTURE PORTFOLIO - MAREK MITACEKLANDSCAPE ARCHITECTURE PORTFOLIO - MAREK MITACEK
LANDSCAPE ARCHITECTURE PORTFOLIO - MAREK MITACEKMarekMitek1
 
一比一原版(ANU毕业证书)澳大利亚国立大学毕业证原件一模一样
一比一原版(ANU毕业证书)澳大利亚国立大学毕业证原件一模一样一比一原版(ANU毕业证书)澳大利亚国立大学毕业证原件一模一样
一比一原版(ANU毕业证书)澳大利亚国立大学毕业证原件一模一样yhavx
 
Nishatganj ? Book Call Girls in Lucknow | Book 9548273370 Extreme Naughty Cal...
Nishatganj ? Book Call Girls in Lucknow | Book 9548273370 Extreme Naughty Cal...Nishatganj ? Book Call Girls in Lucknow | Book 9548273370 Extreme Naughty Cal...
Nishatganj ? Book Call Girls in Lucknow | Book 9548273370 Extreme Naughty Cal...HyderabadDolls
 
cholilithiasis, cholecystitis,gall bladdder .pdf
cholilithiasis, cholecystitis,gall bladdder .pdfcholilithiasis, cholecystitis,gall bladdder .pdf
cholilithiasis, cholecystitis,gall bladdder .pdfRawalRafiqLeghari
 
Top profile Call Girls In Meerut [ 7014168258 ] Call Me For Genuine Models We...
Top profile Call Girls In Meerut [ 7014168258 ] Call Me For Genuine Models We...Top profile Call Girls In Meerut [ 7014168258 ] Call Me For Genuine Models We...
Top profile Call Girls In Meerut [ 7014168258 ] Call Me For Genuine Models We...gajnagarg
 
Essential UI/UX Design Principles: A Comprehensive Guide
Essential UI/UX Design Principles: A Comprehensive GuideEssential UI/UX Design Principles: A Comprehensive Guide
Essential UI/UX Design Principles: A Comprehensive GuideDesign Studio UI UX
 
Gamestore case study UI UX by Amgad Ibrahim
Gamestore case study UI UX by Amgad IbrahimGamestore case study UI UX by Amgad Ibrahim
Gamestore case study UI UX by Amgad Ibrahimamgadibrahim92
 
Mohanlalganj ! Call Girls in Lucknow - 450+ Call Girl Cash Payment 9548273370...
Mohanlalganj ! Call Girls in Lucknow - 450+ Call Girl Cash Payment 9548273370...Mohanlalganj ! Call Girls in Lucknow - 450+ Call Girl Cash Payment 9548273370...
Mohanlalganj ! Call Girls in Lucknow - 450+ Call Girl Cash Payment 9548273370...gargpaaro
 
Call Girls In Ratnagiri Escorts ☎️8617370543 🔝 💃 Enjoy 24/7 Escort Service En...
Call Girls In Ratnagiri Escorts ☎️8617370543 🔝 💃 Enjoy 24/7 Escort Service En...Call Girls In Ratnagiri Escorts ☎️8617370543 🔝 💃 Enjoy 24/7 Escort Service En...
Call Girls In Ratnagiri Escorts ☎️8617370543 🔝 💃 Enjoy 24/7 Escort Service En...Nitya salvi
 
Just Call Vip call girls Kasganj Escorts ☎️8617370543 Two shot with one girl ...
Just Call Vip call girls Kasganj Escorts ☎️8617370543 Two shot with one girl ...Just Call Vip call girls Kasganj Escorts ☎️8617370543 Two shot with one girl ...
Just Call Vip call girls Kasganj Escorts ☎️8617370543 Two shot with one girl ...Nitya salvi
 
How to Create a Productive Workspace Trends and Tips.pdf
How to Create a Productive Workspace Trends and Tips.pdfHow to Create a Productive Workspace Trends and Tips.pdf
How to Create a Productive Workspace Trends and Tips.pdfOffice Furniture Plus - Irving
 
How to Build a Simple Shopify Website
How to Build a Simple Shopify WebsiteHow to Build a Simple Shopify Website
How to Build a Simple Shopify Websitemark11275
 
Simple Conference Style Presentation by Slidesgo.pptx
Simple Conference Style Presentation by Slidesgo.pptxSimple Conference Style Presentation by Slidesgo.pptx
Simple Conference Style Presentation by Slidesgo.pptxbalqisyamutia
 
Q4-W4-SCIENCE-5 power point presentation
Q4-W4-SCIENCE-5 power point presentationQ4-W4-SCIENCE-5 power point presentation
Q4-W4-SCIENCE-5 power point presentationZenSeloveres
 
Top profile Call Girls In Sonipat [ 7014168258 ] Call Me For Genuine Models W...
Top profile Call Girls In Sonipat [ 7014168258 ] Call Me For Genuine Models W...Top profile Call Girls In Sonipat [ 7014168258 ] Call Me For Genuine Models W...
Top profile Call Girls In Sonipat [ 7014168258 ] Call Me For Genuine Models W...nirzagarg
 
Abu Dhabi Call girls Service0556255850 Call girls in Abu Dhabi
Abu Dhabi Call girls Service0556255850 Call girls in Abu DhabiAbu Dhabi Call girls Service0556255850 Call girls in Abu Dhabi
Abu Dhabi Call girls Service0556255850 Call girls in Abu DhabiMonica Sydney
 
一比一定(购)滑铁卢大学毕业证(UW毕业证)成绩单学位证
一比一定(购)滑铁卢大学毕业证(UW毕业证)成绩单学位证一比一定(购)滑铁卢大学毕业证(UW毕业证)成绩单学位证
一比一定(购)滑铁卢大学毕业证(UW毕业证)成绩单学位证wpkuukw
 
Resume all my skills and educations and achievement
Resume all my skills and educations and  achievement Resume all my skills and educations and  achievement
Resume all my skills and educations and achievement 210303105569
 
Madhyamgram \ (Genuine) Escort Service Kolkata | Service-oriented sexy call g...
Madhyamgram \ (Genuine) Escort Service Kolkata | Service-oriented sexy call g...Madhyamgram \ (Genuine) Escort Service Kolkata | Service-oriented sexy call g...
Madhyamgram \ (Genuine) Escort Service Kolkata | Service-oriented sexy call g...HyderabadDolls
 

Kürzlich hochgeladen (20)

Top profile Call Girls In Mau [ 7014168258 ] Call Me For Genuine Models We ar...
Top profile Call Girls In Mau [ 7014168258 ] Call Me For Genuine Models We ar...Top profile Call Girls In Mau [ 7014168258 ] Call Me For Genuine Models We ar...
Top profile Call Girls In Mau [ 7014168258 ] Call Me For Genuine Models We ar...
 
LANDSCAPE ARCHITECTURE PORTFOLIO - MAREK MITACEK
LANDSCAPE ARCHITECTURE PORTFOLIO - MAREK MITACEKLANDSCAPE ARCHITECTURE PORTFOLIO - MAREK MITACEK
LANDSCAPE ARCHITECTURE PORTFOLIO - MAREK MITACEK
 
一比一原版(ANU毕业证书)澳大利亚国立大学毕业证原件一模一样
一比一原版(ANU毕业证书)澳大利亚国立大学毕业证原件一模一样一比一原版(ANU毕业证书)澳大利亚国立大学毕业证原件一模一样
一比一原版(ANU毕业证书)澳大利亚国立大学毕业证原件一模一样
 
Nishatganj ? Book Call Girls in Lucknow | Book 9548273370 Extreme Naughty Cal...
Nishatganj ? Book Call Girls in Lucknow | Book 9548273370 Extreme Naughty Cal...Nishatganj ? Book Call Girls in Lucknow | Book 9548273370 Extreme Naughty Cal...
Nishatganj ? Book Call Girls in Lucknow | Book 9548273370 Extreme Naughty Cal...
 
cholilithiasis, cholecystitis,gall bladdder .pdf
cholilithiasis, cholecystitis,gall bladdder .pdfcholilithiasis, cholecystitis,gall bladdder .pdf
cholilithiasis, cholecystitis,gall bladdder .pdf
 
Top profile Call Girls In Meerut [ 7014168258 ] Call Me For Genuine Models We...
Top profile Call Girls In Meerut [ 7014168258 ] Call Me For Genuine Models We...Top profile Call Girls In Meerut [ 7014168258 ] Call Me For Genuine Models We...
Top profile Call Girls In Meerut [ 7014168258 ] Call Me For Genuine Models We...
 
Essential UI/UX Design Principles: A Comprehensive Guide
Essential UI/UX Design Principles: A Comprehensive GuideEssential UI/UX Design Principles: A Comprehensive Guide
Essential UI/UX Design Principles: A Comprehensive Guide
 
Gamestore case study UI UX by Amgad Ibrahim
Gamestore case study UI UX by Amgad IbrahimGamestore case study UI UX by Amgad Ibrahim
Gamestore case study UI UX by Amgad Ibrahim
 
Mohanlalganj ! Call Girls in Lucknow - 450+ Call Girl Cash Payment 9548273370...
Mohanlalganj ! Call Girls in Lucknow - 450+ Call Girl Cash Payment 9548273370...Mohanlalganj ! Call Girls in Lucknow - 450+ Call Girl Cash Payment 9548273370...
Mohanlalganj ! Call Girls in Lucknow - 450+ Call Girl Cash Payment 9548273370...
 
Call Girls In Ratnagiri Escorts ☎️8617370543 🔝 💃 Enjoy 24/7 Escort Service En...
Call Girls In Ratnagiri Escorts ☎️8617370543 🔝 💃 Enjoy 24/7 Escort Service En...Call Girls In Ratnagiri Escorts ☎️8617370543 🔝 💃 Enjoy 24/7 Escort Service En...
Call Girls In Ratnagiri Escorts ☎️8617370543 🔝 💃 Enjoy 24/7 Escort Service En...
 
Just Call Vip call girls Kasganj Escorts ☎️8617370543 Two shot with one girl ...
Just Call Vip call girls Kasganj Escorts ☎️8617370543 Two shot with one girl ...Just Call Vip call girls Kasganj Escorts ☎️8617370543 Two shot with one girl ...
Just Call Vip call girls Kasganj Escorts ☎️8617370543 Two shot with one girl ...
 
How to Create a Productive Workspace Trends and Tips.pdf
How to Create a Productive Workspace Trends and Tips.pdfHow to Create a Productive Workspace Trends and Tips.pdf
How to Create a Productive Workspace Trends and Tips.pdf
 
How to Build a Simple Shopify Website
How to Build a Simple Shopify WebsiteHow to Build a Simple Shopify Website
How to Build a Simple Shopify Website
 
Simple Conference Style Presentation by Slidesgo.pptx
Simple Conference Style Presentation by Slidesgo.pptxSimple Conference Style Presentation by Slidesgo.pptx
Simple Conference Style Presentation by Slidesgo.pptx
 
Q4-W4-SCIENCE-5 power point presentation
Q4-W4-SCIENCE-5 power point presentationQ4-W4-SCIENCE-5 power point presentation
Q4-W4-SCIENCE-5 power point presentation
 
Top profile Call Girls In Sonipat [ 7014168258 ] Call Me For Genuine Models W...
Top profile Call Girls In Sonipat [ 7014168258 ] Call Me For Genuine Models W...Top profile Call Girls In Sonipat [ 7014168258 ] Call Me For Genuine Models W...
Top profile Call Girls In Sonipat [ 7014168258 ] Call Me For Genuine Models W...
 
Abu Dhabi Call girls Service0556255850 Call girls in Abu Dhabi
Abu Dhabi Call girls Service0556255850 Call girls in Abu DhabiAbu Dhabi Call girls Service0556255850 Call girls in Abu Dhabi
Abu Dhabi Call girls Service0556255850 Call girls in Abu Dhabi
 
一比一定(购)滑铁卢大学毕业证(UW毕业证)成绩单学位证
一比一定(购)滑铁卢大学毕业证(UW毕业证)成绩单学位证一比一定(购)滑铁卢大学毕业证(UW毕业证)成绩单学位证
一比一定(购)滑铁卢大学毕业证(UW毕业证)成绩单学位证
 
Resume all my skills and educations and achievement
Resume all my skills and educations and  achievement Resume all my skills and educations and  achievement
Resume all my skills and educations and achievement
 
Madhyamgram \ (Genuine) Escort Service Kolkata | Service-oriented sexy call g...
Madhyamgram \ (Genuine) Escort Service Kolkata | Service-oriented sexy call g...Madhyamgram \ (Genuine) Escort Service Kolkata | Service-oriented sexy call g...
Madhyamgram \ (Genuine) Escort Service Kolkata | Service-oriented sexy call g...
 

Getting from here to there: Strategies for Design Synthesis

  • 1. Getting from here to there. Stephan Engl
  • 2. 1. What is Design Synthesis? 2. How can I do Design Synthesis? 3. How can my company support me?
  • 3. 1. What is Design Synthesis? 2. How can I do Design Synthesis? 3. How can my company support me?
  • 4. „Design Thinking“ http://www.google.com/insights/search/#q=design%20thinking&cmpt=q
  • 6. Questions Research
  • 7. Questions Data Research
  • 8. Questions Data Ideas Research
  • 9. Questions Data Ideas Research Prototyping
  • 10. Questions Data Ideas Solutions Research Prototyping
  • 11. Questions Data Ideas Solutions Research Synthesis Prototyping
  • 12. Questions Data Knowledge Ideas Solutions Research Synthesis Prototyping
  • 13. Questions Data Knowledge Ideas Solutions Research Synthesis Ideation Prototyping
  • 15. „Synthesis, as the act of extracting meaningful patterns from masses of Tim Brown raw information, is a fundamentally creative act. The data are just that – data – and the facts never speak for themselves.“
  • 17. „Design synthesis generally describes this aspect of design, where the Jon Kolko designer is not yet solving a problem but is still doing and making, in an attempt to understand complexity. It‘s the process of translating data and research into knowledge.“
  • 18. 1. What is Design Synthesis? 2. How can I do Design Synthesis? 3. How can my company support me?
  • 19. 1. What is Design Synthesis? 2. How can I do Design Synthesis? 3. How can my company support me?
  • 20.
  • 21. Brain Dump your Assumptions
  • 22.
  • 23. Questions Data Knowledge Ideas Solutions Research Synthesis Ideation Prototyping
  • 24. Prepare your Data and Get Physical
  • 25. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Ut enim ad minim veniam, quis nostrud Statement Observation Statement Statement Observation
  • 26. Statement Statement Statement Statement Observation Statement Statement Observation Observation Statement Statement Statement Observation Observation Statement Statement Observation Observation Observation Statement
  • 27. Statement Statement Statement Statement Observation Statement Statement Observation Observation Statement Statement Statement Observation Observation Statement Statement Observation Observation Observation Statement
  • 28. Statement Statement Statement Statement Observation Statement Statement Observation Observation Statement Statement Statement Observation Observation Statement Statement Observation Observation Observation Statement
  • 29.
  • 30.
  • 32. Statement Statement Statement Statement Observation Statement Statement Observation Observation Statement Statement Statement Observation Observation Statement Statement Observation Observation Observation Statement
  • 33. Statement Observation Statement Observation Statement Statement Observation Statement Statement Statement Observation Statement Observation Observation Observation Statement Statement Statement Statement Observation
  • 34. Observation Statement Statement Statement Observation Statement Statement Statement Observation Statement Statement Statement Observation Observation Statement Statement Statement Observation Observation Observation
  • 35. Theme B Theme A Observation Statement Theme C Statement Statement Observation Statement Statement Statement Observation Statement Statement Theme D Statement Observation Theme E Observation Statement Statement Statement Observation Observation Observation
  • 36. Theme B Theme A Observation Statement Theme C Statement Statement Observation Statement Statement Statement Observation Statement Statement Theme D Statement Observation Theme E Observation Statement Statement Statement Observation Observation Observation
  • 37.
  • 38.
  • 39.
  • 40. Theme B Theme A Observation Statement Theme C Statement Statement Observation Statement Statement Statement Observation Statement Statement Theme D Statement Observation Theme E Observation Statement Statement Statement Observation Observation
  • 41. Structure your Data and Reduce Complexity
  • 42. Variable x Variable y Theme A Theme B Observation Statement Theme E Theme D Statement Observation Statement Statement Statement Statement Observation Statement Observation Statement Statement Observation Theme C Statement Statement Observation Statement Observation
  • 43. inform order install use Theme A Theme D Theme B Theme E Statement Observation Statement Observation Statement Statement Statement Observation Observation Statement Statement Statement Observation Statement Theme C Statement Statement Observation Statement Observation
  • 44. use Variable x Variable y Theme E Theme C Statement Statement Statement Observation Statement Observation
  • 45.
  • 46. Snythesize Findings and Identify Opportunities
  • 47. inform order install use Theme A Theme D Theme B Theme E Statement Observation Statement Observation Statement Statement Statement Observation Observation Statement Statement Statement Observation Statement Theme C Statement Statement Observation Statement Observation
  • 48. Data Theme C Statement Statement Observation
  • 49. Data What is it? Theme C Statement Statement Observation
  • 50. Data What is it? Theme C Statement Why is it relevant? Statement Observation
  • 51. Data What is it? Theme C Statement Why is it relevant? Finding Statement Observation
  • 52. Data What is it? Theme C Statement Why is it relevant? Finding Statement Observation How … ?
  • 53. Data What is it? Theme C Statement Why is it relevant? Finding Statement Observation How … ? Opportunity
  • 54.
  • 55. inform order install use Theme A Theme D Theme B Theme E Statement Observation Statement Observation Statement Statement Statement Observation Observation Statement Statement Statement Observation Statement Theme C Statement Statement Observation Statement Observation
  • 56. inform order install use Theme A What? Theme D Theme B What? Theme E What? Why? What? Statement hy? W Why? How? Why? How? How? How? Observation Statement Observation Statement What? Statement Observation What? Statement Observation Why? Why? How? How? Statement Statement Statement Observation Statement Theme C What? Statement y? Wh Statement How? Observation Statement Observation
  • 57.
  • 59. inform order install use Theme A What? Theme D Theme B What? Theme E What? Why? What? Statement hy? W Why? How? Why? How? How? How? Observation Statement Observation Statement What? Statement Observation What? Statement Observation Why? Why? How? How? Statement Statement Statement Observation Statement Theme C What? Statement y? Wh Statement How? Observation Statement Observation
  • 60.
  • 61. What? Why? How? Strategy Solution 1 Solution 2 Solution 3 Solution 4
  • 62. How can we What? Why? enable our customers to Ideation How? touch and try hardware? Questions Strategy Solution 1 Solution 2 Solution 3 Solution 4
  • 63. How can we What? Why? enable our customers to Ideation How? touch and try hardware? Questions Strategy Provide an Create a environment service Strategies Solution 1 Solution 2 Solution 3 Solution 4
  • 64. How can we What? Why? enable our customers to Ideation How? touch and try hardware? Questions Strategy Provide an Create a environment service Strategies Solution 1 Solution 2 Retail: Admin: Admin: Web: Build Shops Allocate Send Trial Advertise Shop Space Hardware Service Solutions Solution 3 Solution 4 Marketing: Parnter: Partner: Plan Events Work with Negotiate Vendors Distribution
  • 68. Raw Data Structured Data Findings and Opportunities Strategies and Solutions
  • 69. Raw Data Structured Data Findings and Opportunities Strategies and Solutions
  • 70.
  • 71. Questions Data Knowledge Ideas Solutions Research Synthesis Ideation Prototyping
  • 73. Theme B Theme A Observation Statement Theme C Statement Statement Observation Statement Statement Statement Observation Statement Statement Theme D Statement Observation Theme E Observation Statement Statement Statement Observation Observation Observation
  • 74. Theme B Theme A Observation Statement Theme C Statement Statement Observation Statement Statement Statement Observation Statement Statement Theme D Statement Observation Theme E Observation Statement Statement Statement Observation Observation Observation
  • 77.
  • 78.
  • 80.
  • 82.
  • 83. Adopt an “Always On” Mindset
  • 84.
  • 85.
  • 86.
  • 87.
  • 88.
  • 89.
  • 90.
  • 92.
  • 93.
  • 94. 1. What is Design Synthesis? 2. How can I do Design Synthesis? 3. How can my company support me?
  • 95. 1. What is Design Synthesis? 2. How can I do Design Synthesis? 3. How can my company support me?
  • 96. Raw Data Structured Data Findings and Opportunities Strategies and Solutions
  • 97.
  • 98. Time
  • 99. Time Space
  • 100. Time Space Team
  • 101. Time Space Team Permission
  • 102. Time Space Team Permission Budget
  • 103. Empower people! Time Space Team Permission Budget
  • 104. Questions Data Knowledge Ideas Solutions Research Synthesis Ideation Prototyping
  • 105. Questions Data Knowledge Ideas Solutions Research Synthesis Ideation Prototyping

Hinweis der Redaktion

  1. Presentation at CEN-Xchange, 05th April 2011, on the role of design snythesis during innovation projects.\n\nAll photos in this presentation were taken by Stephan Engl, Swisscom unless otherwise stated.\nPhotos covering the analysis process are copyright Swisscom. All other photos were taken during private projects. For requests to re-use please contact the author.\n\nFollow Stephan on Twitter @stengl or wirte him at mail@stephanengl.com\n\nDownload more research: http://www.stephanengl.com/presentations-publications/\n\nPhoto: Stephan Engl, Atacama Desert, Chile, 2010\n\n
  2. \n
  3. \n
  4. \n
  5. \n
  6. \n
  7. \n
  8. \n
  9. \n
  10. \n
  11. \n
  12. Portrait from: http://twitter.com/#!/tceb62\n
  13. Portrait from: http://twitter.com/#!/jkolko\n
  14. \n
  15. Photo: Stephan Engl, Lucerne, Switzerland 2011\n
  16. \n
  17. Photo: Stephan Engl, Lucerne, Switzerland 2011\n
  18. \n
  19. \n
  20. \n
  21. \n
  22. \n
  23. Photo: Stephan Engl, Bern, Switzerland 2011\n
  24. Photo: Stephan Engl, Bern, Switzerland 2011\n
  25. \n
  26. \n
  27. \n
  28. \n
  29. \n
  30. \n
  31. \n
  32. \n
  33. \n
  34. Photo: Stephan Engl, Bern, Switzerland 2011\n
  35. \n
  36. \n
  37. \n
  38. \n
  39. \n
  40. \n
  41. Photo: Stephan Engl, Bern, Switzerland 2011\n
  42. \n
  43. \n
  44. \n
  45. \n
  46. \n
  47. \n
  48. \n
  49. \n
  50. \n
  51. \n
  52. \n
  53. Photo: Stephan Engl, Bern, Switzerland 2011\n
  54. \n
  55. \n
  56. \n
  57. \n
  58. \n
  59. \n
  60. \n
  61. Photo: Stephan Engl, Bern, Switzerland 2011\n
  62. \n
  63. \n
  64. Photo: Stephan Engl, Bern, Switzerland 2011\n
  65. \n
  66. \n
  67. \n
  68. \n
  69. \n
  70. \n
  71. \n
  72. \n
  73. \n
  74. \n
  75. \n
  76. \n
  77. \n
  78. \n
  79. \n
  80. \n
  81. \n
  82. \n
  83. \n
  84. Photo: Stephan Engl, San Pedro de Atacama, Chile 2010\n
  85. \n
  86. \n
  87. \n
  88. Photo: Stephan Engl, Bern, Switzerland 2011\n\n
  89. \n
  90. Photo: Stephan Engl, Bern, Switzerland 2010\n\n
  91. Photo: Stephan Engl, Munich, Germany 2010\n
  92. \n
  93. Photo: Stephan Engl, Bern, Switzerland 2010\n
  94. \n
  95. Photo: Stephan Engl, Ratisbon, Germany 2010\n\n
  96. \n
  97. Photo: Stephan Engl, Bern, Switzerland 2011\n
  98. Photo: Stephan Engl, Bern, Switzerland 2011\n
  99. Photo: Stephan Engl, Venice, Italy 2010\n
  100. Photo: Stephan Engl, Mendoza, Argentina 2010\n
  101. Photo: Stephan Engl, Bern, Switzerland 2011\n
  102. Photo: Stephan Engl, Geneva, Switzerland 2011\n
  103. Photo: Stephan Engl, Bern, Switzerland 2011\n
  104. \n
  105. Photo: Stephan Engl, Pumamarca, Argentina 2010\n
  106. Photo: Stephan Engl, Buenos Aires, Argentina 2010\n
  107. \n
  108. \n
  109. \n
  110. \n
  111. \n
  112. \n
  113. \n
  114. \n
  115. \n
  116. Photo: Stephan Engl, San Pedro de Atacama, Chile 2010\n
  117. Photo: Stephan Engl, San Pedro de Atacama, Chile 2010\n