The document discusses sustainability initiatives and becoming sustainable planet ambassadors. It summarizes the origins of Okala Practitioner which emerged from efforts to develop an ecodesign curriculum. It emphasizes thinking globally and acting locally as well as taking a systems view of sustainability across different areas like workforce, manufacturing, and transportation facilities. The document outlines growing demand for sustainability including more countries adopting cap and trade systems and more consumers preferring ethical brands. It provides recommendations to work towards more sustainable products and encourages specific next steps like signing a petition to create a Sustainable Secretary of State position.

1. Sustainability Week NYC
Creating a Legacy by becoming
Sustainable Planet Ambassadors
Stephan Clambaneva
May 12th 2014

5. Stop thinking that we are living on this…

6. And begin to think we are living like this….

7. Okala Practitioner emerged from the struggle
of designers and academics to understand
how to practice and what to teach about
ecological design. In 2001, Philip White, chair
of the IDSA Ecodesign Section, met Steve
Belletire and Louise St. Pierre. Realizing they
were all conducting progressive ecological
design research, they joined in making the
three-person team to create a curriculum on
ecodesign. The curriculum would be
developed primarily for undergraduate
industrial design schools.

8. Think Globally
Act Locally
While at IBM, there was a focus on the Smarter
Planet initiative where we talked about…
Being Glocal

9. To realize the benefits of sustainability, we must take
a systems view of our everyday lives at work and at home
WORKFORCE
MANUFACTURING
SUPPLY CHAIN
IT CUSTOMERS
TRANSPORTATION FACILITIES

10. Uncovering unexpected areas of cost...
Water required
over the product
lifecycle of a pair of
jeans.
Number of new trees
needed to clear CO2 emitted
by data centers each year.
Value of the carbon offset
purchases by 20 countries in
order to meet emissions
reduction targets in 2008.
Peaked at 96B in 2011 but
falling.
10,855 liters 6.6 billion $46 billion

11. Uncovering unexpected areas of cost and opportunity.
In water during chip
manufacturing process
each year by IBM’s
Burlington FAB. Resulted
in $3 million annual
savings.
By implementing a green
data center, Care2, a global
online community, cut costs,
improved performance, and
promoted its sustainability to
attract new members.
UK retailer Tesco
avoided an estimated 2,400
tons of CO2 emissions by
importing wines in bulk and
bottling them in lighter
weight glass.
20 million
gallons saved
74% less
energy
2,400 tons
avoided

12. The demand for change is growing.
59 countries and
jurisdictions have or are
pursuing implementation
of mandatory cap and
trade systems.
Of companies have seen an
increase in the number of
advocacy groups collecting and
reporting corporate social
responsibly (CSR) related
information about their
company.
Consumers say they would
switch brands for a given
product or service if
provided with a more
ethical alternative.
59 75% 1 in 4

13. Towards the Ideal
Sustainable Product
Theory is good in the business world people need practical ways to gain the
efficiencies:
Redesign the product
Reconfigure
Manufacturing
Shift to Green Suppliers
Shorten Distances
Shrink packaging
Start now: define a green strategy
Take a life-cycle view13

14. Now what? What is next? What can I do?
Take a look at David Suzuki on Bill Moyers this past
Sunday
Elders, he recently wrote, “are freed to
speak the truth that comes from our
hearts,” to “sift through our lives for
those nuggets of experience to pass on
to the generations that will inherit the
world we leave”.
Sweden, instituted a carbon tax in the
1990s. They now pay $130 or $140 a ton to
put carbon in the atmosphere. They've
reduced the greenhouse gas emissions by
more than 8 percent below 1990 levels.
And during that time their economy grew
by more than 40 percent. So this whole
argument that a carbon tax putting a price
on carbon is destructive of the economy is
really bogus if we look at a country like
Sweden.

17. NextGen Climate Action Committee
Thomas F. Steyer founder of Farallon
Capital Management LLC

18. Do the Math
Join Bill McKibben and 350.org

19. Sign the petition to have the president create an
appointed position called
The Sustainable Secretary of State
Just like JFK did when he declared that we should get a
man to the moon before the end of the decade, we should
ask our president to come up with his own sustainable
declaration and challenge all of us. http://wh.gov/l7MTB

20. Thank You
Stephan Clambaneva
@clambanet
We can all be Sustainable Planet Ambassadors
Start today!