Research

1. PHOTOGRAPHERS, GRAPHIC
DESIGNERS AND MAGAZINE
CREATORS

2. NEIL BEDFORD
Neil Bedford is a British photographer who has worked with the
Indie/Alternative magazine Clash as well as GQ Style and The
Green Soccer Journal among his magazine work and with
brands such as Adidas and Paul Smith.
His style is unique and simple; his photography of people is
often close up which is a style I like and works well for
magazines especially for the cover page. Bedford often uses
black and white within his photos for a monochrome looks,
which makes the images stand out and look individual. Another
technique that Bedford uses within his photos is the use of
shadows to insinuate features and create empathise on certain
aspects of the photo. This technique catches attention and
would draw people into the magazine.

3. EMMA SUMMERTON
Emma Summerton is an Australian world renown fashion photographer
who works for magazines such as many different international editions
of Vogue as well as fashion companies and shops ect alike. Her work is
based on the use of highlighting and working with colours, as this
allows for her photographs to stand out and attract audiences. Another
important aspect of Summerton’s work is scale and texture; she
experiments with scale to focus in and the different textures create a
contrast within her photos to draw the audiences around the page.
These effects and techniques create a modern graphic edge which
makes Summerton’s work stand out from the rest.
As shown below colour is an important aspect of her work, which
creates an eye catching cover that jumps out at audiences and this is
inspired by her Australian roots and upbringing. I personally really like
this use of colour and will take this into consideration while creating my
magazine.

4. MIKE MASSARO
Mike Massaro is a London based photographer who specialises
in shooting portraits, events and commissions within the music
industry. He has worked with magazines such as DIY Magazine,
music companies such as Universal Music, Island Music and
MTV and his music event work includes V Fest.
I was drawn to Massaro for the cover shoot of Bastille he did
for the magazine DIY. I really liked the way that the colours of
the black and white worked and then the iridescent circle to
pull the page together. This use of circles, shadows and light
are key factors within Massaro’s work.

5. RANKIN
John Rankin Waddell is a British portrait and fashion photographer and is the co-founder
of the magazine Dazed and Confused with Jefferson Hack before then creating his own
fashion magazine Rank. Rankin originally started out studying accounting where he
dropped out of Brighten University to become a photographer.
Rankin is one of the most successful photographers of the modern age, not only creating
his own magazine but also photographing people from the Queen to visual art for the
James Bond film Spectre. Rankin also dose charity work for campaigns such as What’s It
Going To Take campaign for Women’s Aid.
Rankin is renowned for his portrait photography and his style is based on working with
the lighting. He is very focussed on creating the perfect shot with the right lighting and
different use of lighting features a lot in his work, he said himself “Cameras just capture
light - the rest is about how you find that light, see that light, create that light.” Rankin
has a real passion for photography and always wants to create photos and shoots that
make the audience feel and introducing new work to the world.

6. DAVID CARSON
David Carson is the art director/creator of the alternative rock and roll magazine Ray Gun.
Carson is most well-known for his innovative and modern magazine design which heavily
features the use of typography. Typography is the way of design with letters where the
text is arranged with different text sizes, spaces between letters and words, line length
and types faces/fonts. This looks creates both text that is easy to read and locate which
also looks attractive and appealing to audiences. This use of typography is evident from
the way that each edition of Ray Gun has a different cover design. The use of working with
primarily text in a number of different ways and style is Carson’s signature style, making
him renown for being an innovative and quirky graphic designer.
Carson was born in Texas and grew up in Florida the place he calls “most home”. Carson is
not just a graphic designer but also when he was younger was a professional surfer and
reached the rank of 9th in the world. His design skills and talent really developed when he
became absorbed in the bohemian culture and style of South California. His work became
later influenced by Hans-Rudolf Lutz a Swiss graphic designer whose workshop Carson
attended.
Carson’s graphic design career really took off after he began working for Ray Gun after
being hired by Marvin Scott Jarrett to be the designer for the magazine. Working to create
Ray Gun allowed Carson’s work to be acknowledge by a wider audience which allowed him
to branch off and start his own studio David Carson Design; this lead to Carson working
for massive brands such as Pepsi Cola, Ray Ban, Nike, Giorgio Armani and many work
which promoted his work to a worldwide scale.

7. M/M PARIS
M/M Paris is an art and design team made up of the French duo
Mathias Augustyniak and Michael Amzalag. This partnership is most
well-known for their work for the French edition of Vogue from
2001-2003 and their collaborations with artists such as Madonna
and Kanye West as well as other magazines such as Purple Fashion.
Both Augustyniak and Amzalag did not want to work for anyone else
so they collaborated together and created M/M. Their style started
off being majorly influenced by post punk designs mixed with the
style of from Swiss graphic design schools of emotion and sensitivity.
Their design work is expressive and focussed on the fashion, allowing
their covers to stand out to audiences. They approach their designs
with precision and a clear plan, and their most famous designs start
out hand-drawn before then moving to being photographed.

8. HEIQUITI HARATA
HARATA was born in 1947 in Tokyo and graduated from Tokyo
National University with a degree in Fine Arts and Music in visual
design. Throughout his career HARATA has worked with many
different magazine including HEAVEN, GARO, Quick Japan as well as
collaborating with artists such as YMO. He is internationally famous
and known for his breakthroughs in publication design and has
received awards for his work.
HARATA’s style is inspired and based on graphic design and
mechanical art, linking in monochrome themes into his work as a
foundation and this style is based off Swiss graphics. HARATA is very
open to changing his design style as shown by his work with the
magazine Heaven, where he incorporates a lot more white space
within his design and worked by starting from designing by hand.
Every style that HARATA took on has been a perfect balance of colour
and construction, of his own ideas and preferences.

9. KAZUNARI HATTORI
Hattori is another Tokyo born graphic designer and magazine
creator who was born in 1964. Hattori also graduated from the
Tokyo National University of Fine Arts and Music and after
working at Light Publicity Co before started out by himself in
2001. Hattori has worked with the magazines Ryuko Tokyo and
Here and There, as well lots of advertising for companies such
as East Japan Railway. Hattori has won many different awards
for his work and design.
Hattori style is very specific with a lot of attention detail to his
work and is happy to accept the unevenness that can occur.
Hattori really likes to focus and empathise on the merging of
words and visual effects this can create and his style is known
for not sticking to the rule book. He creates his own style for
each individual l magazine cover based off his own personal
likes and preferences.

10. WORK IN PROGRESS
Work In Progress is a creative agency founded by the duo of
Ezra Petronio and Suzanne Koller to create a perfect graphic
designer team; Petronio is the business man mixed with
creativity and Koller the creative source for their designs. Work
In Progress is best known for their French fashion and culture
magazine SELF SERVICE and brands such as Chloe , Prada and
Miu Miu. SELF SERIVCE is the partnerships most personal and
favourite work.
Their work is known for being independent and individual
within their respective industries and they like to experiment
creatively within their work. They are both personally involved
with the whole production with their magazine, which makes
their style so unique and show the passion. Typography is
another key focus of the duos which makes their work stand
out so much as well their unique creativity.