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The Great Marketing Shift

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Stephen Nold
Stephen Nold

Implications and Opportunities for Events

Unterhaltung & Humor
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Plant the seed and water it Tarsus Online Media The “Great Marketing Shift” Implications and Opportunities for Events Stephen Nold, President, MeetingTechOnline, MTO Summit R.D. Whitney, CEO Tarsus Online Media USA MeetingTechOnline Tech Webinar Series, Aug 20th, 2009
Thanks to the Sponsors
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Goals of presentation Tarsus Online Media
How to cause the reaction Key ingredients assembling (at the right time) Tarsus Online Media Water Heat Plumbing
Ingredient #1: the shift Tarsus Online Media “Push” marketing is unsustainable
Ingredient #1: the shift Tarsus Online Media Why is this shift happening?
Ingredient #1: the shift Tarsus Online Media Watering the seed Don’t be afraid, this is a really good thing!
Ingredient #1: the shift What does “the shift” have to do with a pregnant woman? Tarsus Online Media Welcome to a “search centric” world How buyers and sellers connect
Marketing Shift: opportunity Tarsus Online Media Sellers want to follow the conversation of buyers So strong is this trend that Intel is shifting marketing spend to follow the conversation. In fact, they are even creating their own social networks and advertising on it.
Marketing Shift: opportunity Tarsus Online Media Light the match, fan the flame: Leverage “Wikinomics” and “mass collaboration” + =
Event Marketing: Example #1 Tarsus Online Media Specific Example: Bring this to the ground – event marketing
Event Marketing: Example #1 Tarsus Online Media ACTION: Created a conversation and buzz on the net RESULT: News is all over the search engines
Ingredient #2: Heat Tarsus Online Media Ingredient #2 Heat Barriers to entry gone: Take the conversation back to the office and online
Ingredient #3: Is your plumbing ready? Tarsus Online Media Ingredient #3: Plumbing Will you hide from the “shift” or evolve and thrive BECAUSE of it? Link to me (any my 4000 level 1 connections): -- RD Whitneywww.linkedin.com/in/rdwhitneyCEO, Tarsus Online MediaTarsus Group plcwww.Tarsus.comEmail: rwhitney@tarsus.comPhone: 603.925.1160
MeetingTechOnline TSNN – the ultimate resource guide Free Tech Educational Webinar series Tradeshow Week Event Tech Blog BlogWorld David Meerman Scott Case Studies MTO Summit San Francisco, October 21-22 Additional Resources
For more information on Stephen and MeetingTechOnline ,[object Object]

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The Great Marketing Shift

  • 1. Plant the seed and water it Tarsus Online Media The “Great Marketing Shift” Implications and Opportunities for Events Stephen Nold, President, MeetingTechOnline, MTO Summit R.D. Whitney, CEO Tarsus Online Media USA MeetingTechOnline Tech Webinar Series, Aug 20th, 2009
  • 2. Thanks to the Sponsors
  • 3. Chat Live with us on Twitter
  • 4. Goals of presentation Tarsus Online Media
  • 5. How to cause the reaction Key ingredients assembling (at the right time) Tarsus Online Media Water Heat Plumbing
  • 6. Ingredient #1: the shift Tarsus Online Media “Push” marketing is unsustainable
  • 7. Ingredient #1: the shift Tarsus Online Media Why is this shift happening?
  • 8. Ingredient #1: the shift Tarsus Online Media Watering the seed Don’t be afraid, this is a really good thing!
  • 9. Ingredient #1: the shift What does “the shift” have to do with a pregnant woman? Tarsus Online Media Welcome to a “search centric” world How buyers and sellers connect
  • 10. Marketing Shift: opportunity Tarsus Online Media Sellers want to follow the conversation of buyers So strong is this trend that Intel is shifting marketing spend to follow the conversation. In fact, they are even creating their own social networks and advertising on it.
  • 11. Marketing Shift: opportunity Tarsus Online Media Light the match, fan the flame: Leverage “Wikinomics” and “mass collaboration” + =
  • 12. Event Marketing: Example #1 Tarsus Online Media Specific Example: Bring this to the ground – event marketing
  • 13. Event Marketing: Example #1 Tarsus Online Media ACTION: Created a conversation and buzz on the net RESULT: News is all over the search engines
  • 14. Ingredient #2: Heat Tarsus Online Media Ingredient #2 Heat Barriers to entry gone: Take the conversation back to the office and online
  • 15. Ingredient #3: Is your plumbing ready? Tarsus Online Media Ingredient #3: Plumbing Will you hide from the “shift” or evolve and thrive BECAUSE of it? Link to me (any my 4000 level 1 connections): -- RD Whitneywww.linkedin.com/in/rdwhitneyCEO, Tarsus Online MediaTarsus Group plcwww.Tarsus.comEmail: rwhitney@tarsus.comPhone: 603.925.1160
  • 16. MeetingTechOnline TSNN – the ultimate resource guide Free Tech Educational Webinar series Tradeshow Week Event Tech Blog BlogWorld David Meerman Scott Case Studies MTO Summit San Francisco, October 21-22 Additional Resources
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  • 20.