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Event Websites, Part I: Understanding Search Engine Optimization and Web Analytics John Curtis, Quotient Stephen Nold, ATI Ian Strain-Seymour, Apogee Search
Before we begin… ,[object Object],[object Object],[object Object],[object Object]
Search Engine Marketing  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search Engine Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Search Engine Marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEM Fundamentals Measurement
Approaches to SEM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Skills Needed for SEM Success ,[object Object],[object Object],[object Object],[object Object],[object Object]
SEM Checklist ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Search Engine Optimization? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEM Tools ,[object Object],[object Object],[object Object],[object Object]
Fundamentals of SEO Measurement
Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Links ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Link Sources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Press Releases ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Site Structure ,[object Object],[object Object],[object Object],[object Object],[object Object]
Coding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO Checklist ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tools & Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Implementation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Checklist of Key Web Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Analytics Tools ,[object Object],[object Object],[object Object],[object Object],[object Object]
Contact Information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Stephen Nold |  President Advon Technologies www.meetingtechonline.com www.mtosummit.com [email_address] @stepnold

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Event Websites, Part I: Understanding Search Engine Optimization and Web Analytics