lezing Online netwerken
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Deze lezing geef ik op 14 september voor het CJBD (ContactJongeBedrijvenDordrecht).
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lezing Online netwerken
- 1. Strategische Social media marketing CJBD // Social Networking in je bedrijf 14 september | Sjef Kerkhofs – Social media strategist
- 2. StepFree | Meetbare marktbewerking met Social media Welkom!
- 5. Wie ben ik, in de ogen van anderen….. “ Enthousiastic and great personality.” “ Sjef is a true marketeer” “ Leuk je ontmoet te hebben, Erg inspirerend” StepFree | Strategische marktbewerking met Social media
- 6. Wie ben ik? Personal branding Social media Social networks Communities Blogging Lectures Workshops Strategy University Enthusiasm StepFree | Strategische marktbewerking met Social media
- 7. Wat doe ik? StepFree | Strategische marktbewerking met Social media
- 9. Communities ‘ An interactive group of peoples that are connected (online) because of a mutual interest.’ StepFree | Strategische marktbewerking met Social media
- 10. Social networks Web of friends and peoples you know or met. Not necessarily situated around a mutual interest. Photo : BotHeredByBees StepFree | Strategische marktbewerking met Social media
- 11. Voorbeelden StepFree | Strategische marktbewerking met Social media Anti brandcommunity Brandcommunity
- 12. Voorbeelden StepFree | Strategische marktbewerking met Social media Ned / Hyves World / Facebook
- 13. Oké, en Linkedin dan? StepFree | Strategische marktbewerking met Social media Community binnen Social network!
- 15. Toepassingen StepFree | Strategische marktbewerking met Social media Incrowd netwerken Autoriteit = Personal branding Vindbaarheid / Zichtbaarheid Informeren van je klant Vandaag: Personal branding 1 2 3 4 >>
- 16. Zichtbaarheid/Vindbaarheid StepFree | Strategische marktbewerking met Social media
- 17. Marketing Zoek de verschillen….. I’m a great lover ! StepFree | Strategische marktbewerking met Social media
- 18. Public Relations Zoek de verschillen….. He is a great lover ! StepFree | Strategische marktbewerking met Social media
- 19. Zoek de verschillen….. Advertising I’m a great lover ! I’m a great lover ! I’m a great lover ! StepFree | Strategische marktbewerking met Social media
- 20. Zoek de verschillen….. Branding I hear you’re a great lover! StepFree | Strategische marktbewerking met Social media
- 21. Wat is personal branding? Eigenschappen van je personal brand zijn de associaties die jij oproept in het hoofd van anderen. (associatief netwerk) StepFree | Strategische marktbewerking met Social media
- 22. Wat is personal branding? Je stijgt in waarde Je carrierekansen stijgen Je bent je eigen marketingplan Je krijgt voldoening Je maakt vrienden! (en vijanden) Je werkt aan je lange termijn Je werkt aan je netwerk Je onderscheidt jezelf Conclusie: je geeft je professionele ego kleur! Foto by: *L*U*Z*A* StepFree | Strategische marktbewerking met Social media
- 25. Gouden tip 1 KEN JEZELF ! > Competenties Foto : edenpictures StepFree | Strategische marktbewerking met Social media
- 26. Photo by : Cosmic Kitty StepFree | Strategische marktbewerking met Social media Gouden Tip 2 Don’t Sell Don’t Sell
- 29. StepFree | Online marketing & Nieuwe media Foto by: http://www.hboco.nl/Images/jenneke-vragend_zw.gif En hoe werkt dat dan in de praktijk….?
- 31. Linkedinbeoordeling 1) Foto 2) Kop 3) Werk 4) Oud werk 5) Opleiding 6) Aanbevelingen 7) Websites 8) Public profile 9) Summary 10) Groups 11) Slideshare 12) Omschrijf werk 13) Omschrijf oud werk 14) Omschrijf opleiding 15) ‘Wat doe je?’ StepFree | Strategische marktbewerking met Social media
- 32. Jij ?? Photo: -Bast- StepFree | Strategische marktbewerking met Social media
- 34. Tips…… (1) Foto (2) Persoonlijke kop (3) Werk en ervaring: Ook omschrijven (4) Opleidingen: Ook omschrijven (5) Aanbevelingen (6) Websites StepFree | Strategische marktbewerking met Social media
- 35. (7) Public profile (8) Summary (9) Groups (10) Slideshare (11) Wat doe je? StepFree | Strategische marktbewerking met Social media
- 37. StepFree | Strategische marktbewerking met Social media Mindz Personal Branding platform
- 38. StepFree | Strategische marktbewerking met Social media Mindz Plaza’s Wiki’s Messaging Polls Blogs Q & A Forums Digital DNA Co-working Events
- 39. StepFree | Strategische marktbewerking met Social media Mindz Ontdekken Totaalpakket Google > > > > > Creator Integratie
- 40. StepFree | Strategische marktbewerking met Social media Twitter Wie Wat Waar
- 41. 50% VS 16e site Nederland 2000% groei! Lot of text StepFree | Strategische marktbewerking met Social media >40 miljoen bezoek
- 42. StepFree | Strategische marktbewerking met Social media Netwerken Incrowd Ervaringen delen Spread content Blijf up to date PR contacten
- 44. Bijhouden/onderhouden? StepFree | Strategische marktbewerking met Social media > > > > > Beter 1 goed dan 3 slecht Draag consistentie uit Integreer je netwerken Ben actief Bloed zweet en tranen, Geduld
- 45. Personal branding kost me veeeeel teveel tijd jongens! De ‘30 minutes a day’ rule: Elke dag rond de 30 minuten bezig zijn met online netwerken, en het koppelen van relaties aan elkaar…geven, later nemen - Michael Port - StepFree | Strategische marktbewerking met Social media
- 46. Foto by: FaceMePLS Go color your personal brand ! StepFree | Strategische marktbewerking met Social media
- 47. Vragen ? Foto : CarbonNYC StepFree | Strategische marktbewerking met Social media
- 48. Linkedin.com/in/sjefkerkhofs Twitter.com/sjefkerkhofs Tel: 06-48360649 Mail: sjef@stepfree.nl I’m here for you ! StepFree | Strategische marktbewerking met Social media
Hinweis der Redaktion
- What am I doing al day long? Well, this tagcloud sais it all. Everything I do, I do out of enthouisiasme…without that I would be on the couch all day. I’m an expert is communities, social networks, personal branding, social media and blogging. I give a lot of lectures and workshop all over the place but my focus is always on the strategy behind digital marketing. That I learned on the university in the Netherlands. I found out that most marketingmodels fit perfectly on ditital media, in contradiction with what most techfreaks alsways say. Digital media changed the world, but it did not change humans….more about that later.
- Now lets take a look at one of my favourite social media applications/phenomena….cummunities. Communities are interactive groups that are connected (online in this case) because of a mutual interest!! That mutual interest is important to remember in relation to social networks, as you will found out soon. For that reason the cartoon left Is actualy quit pore…is is about facebook and facebook is not a community, but I just thought it was funny…so, there you go.
- Ok, so far for communities. Now look at Social networks. The two are often called together of mixed, but they are far from the same. Where the community is centrered around a mutual interest, the social network is a web of friend and peoples you know, not per defenition centrered around mutual interest. I for instance connect with all my friends on a Social network, without them sharing my interest in Social media. My own blog and the sites around it form the community, in which the mutual interest is social media. What you do see a lot is that peoples start to form communities within vast social networks. In facebook for instance, you can start a group around a theme. The Vincent van Gogh group has 215thousend members, all situatied arount the theme van Gogh. This is most certainly a community, but to big to be a niche community however.
- Now lets take a look at one of my favourite social media applications/phenomena….cummunities. Communities are interactive groups that are connected (online in this case) because of a mutual interest!! That mutual interest is important to remember in relation to social networks, as you will found out soon. For that reason the cartoon left Is actualy quit pore…is is about facebook and facebook is not a community, but I just thought it was funny…so, there you go.
- Now lets take a look at one of my favourite social media applications/phenomena….cummunities. Communities are interactive groups that are connected (online in this case) because of a mutual interest!! That mutual interest is important to remember in relation to social networks, as you will found out soon. For that reason the cartoon left Is actualy quit pore…is is about facebook and facebook is not a community, but I just thought it was funny…so, there you go.
- Now lets take a look at one of my favourite social media applications/phenomena….cummunities. Communities are interactive groups that are connected (online in this case) because of a mutual interest!! That mutual interest is important to remember in relation to social networks, as you will found out soon. For that reason the cartoon left Is actualy quit pore…is is about facebook and facebook is not a community, but I just thought it was funny…so, there you go.
- Now lets take a look at one of my favourite social media applications/phenomena….cummunities. Communities are interactive groups that are connected (online in this case) because of a mutual interest!! That mutual interest is important to remember in relation to social networks, as you will found out soon. For that reason the cartoon left Is actualy quit pore…is is about facebook and facebook is not a community, but I just thought it was funny…so, there you go.
- Now lets take a look at one of my favourite social media applications/phenomena….cummunities. Communities are interactive groups that are connected (online in this case) because of a mutual interest!! That mutual interest is important to remember in relation to social networks, as you will found out soon. For that reason the cartoon left Is actualy quit pore…is is about facebook and facebook is not a community, but I just thought it was funny…so, there you go.
- Which means that: there should be no useless images that attract to much attention away from important parts The should be No or minimun ads. If you use free tools there will always be some advertising, but keep it at a minimum! Lot of websites are very colourfull and have a lot of text or pictures…sometimes even as background. This is terrible for the readability. A website must have a lot of white space in it. Like we just said: sometimes the best design is no design at all. Lot of text is not readable friendly…..bladiebla Preparing yourself for al this things gives you more control over the behaviour of your visitors. So, don’t do the thngs we just discussed…don’t do ads, don’t do lot of text and don’t use useless images.