The ICT sector contributes £69 billion to the UK economy but there is a shortage of 100,000 professionals in the sector. Only 15% of ICT professionals and 18% of computer science graduates are female, showing a lack of women entering technology careers. This is due to a lack of role models for girls, a perception of technology careers having a "pizza and beer culture" that lacks flexibility, and a lack of awareness of the diverse roles available in the industry. Companies and individuals are encouraged to support organizations working to address these issues and promote technology careers to girls to help utilize all available talent.