2. EUROPE SUPPLY CHAIN OPERATIONS
Introduction
3PL Partner Overview
Campus Evolution
Infrastructure Development
Enhanced Capabilities
Summary
AGENDA
2

3. EUROPE SUPPLY CHAIN OPERATIONS
GLOBAL MANUFACTURING & SUPPLY CHAIN STRATEGY AND OBJECTIVES
3
Drive Value
Instill Quality
Demonstrate Agility
Develop People
Nurture Creativity

5. EUROPE SUPPLY CHAIN OPERATIONS
Air
Sea
3PL PARTNERSHIP – Strategically Placed To Support Future Growth
ItalianSpecialty accounts,50% oftotalEUdoors
Shortestsea-lanefromAsiato WesternEurope
SupportsEmergingMarkets &Middle East expansion
Supportsfuture growthof“Made inItaly”
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6. EUROPE SUPPLY CHAIN OPERATIONS
Zerocapital investment forRalphLauren
Fashion-onlyspecialized3PL
Over12 yearsexisting partnership
End-to-endSupply Chain integrationwithOmLog(transport)
Fullyintegratedsystemarchitecture withRL
RLdesigned andbuilt facilities
Globalreachnetworkofpartners
New Jersey
Parma
Hong-Kong
3PL PARTNERSHIP – Snatt / OmLog
Shanghai
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7. EUROPE SUPPLY CHAIN OPERATIONS
FASHIONLOGISTICS
EXPERTISE
OMLOGINBOUNDTRANSPORT
MANAGEMENT
GLOBALCAPACILITIES
LOCALEXPERTISE
INBOUND DC OPERATIONS OUTBOUND CUSTOMS
FLEXIBLE
INFRASTRUCTURE
GLOBALSYSTEM
INTEGRATION
ZERORLCAPITAL
INVESTMENT
OFFICES CUSTOMERS
OMLOGCUSTOMS
MANAGEMENT
DC
AUTOMATION
OMLOGOUTBOUND
TRANSPORT
MANAGEMENT
EXPORTCOMPLIANCE
&BONDED
INVENTORY
3PL PARTNERSHIP – Ralph Lauren Directed SC Partnership
RALPH LAUREN TEAM
SERVICE TEAM
OPERATIONAL EXPERTISE
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9. EUROPE SUPPLY CHAIN OPERATIONS
EMEA CENTRAL DISTRIBUTION CENTER
GLOBAL SC OPERATIONS FOR LUXURY ITALIAN MANUFACTURING
PARMA CAMPUS – International Trade Center
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10. EUROPE SUPPLY CHAIN OPERATIONS
 Contractstarts with Snatt Logistica in 2003
 CentralizedEuropean Supply Chain operations
 Consolidated physical inventoryin Parma
 Streamlined distribution network
 Positioned strongly for future EU growth
 Designed and built for Wholesale
 2-phase build for Whls facility, flat & GOH capabilities
 Dedicated on-site Ralph Lauren management team
Wholesale
AUTOMATED
PFS
6Miles3Miles
RL
OFFICES
BRANDS
COUNTRIES
&TERRITORIES
GATTATICO
PARMA
CASTELNUOVO
PARMA CAMPUS – 2003 Initial Set-Up
10
0
100
200
300
400
SKUsx000
0
10,000
20,000
30,000
40,000
Unitsx000

11. EUROPE SUPPLY CHAIN OPERATIONS
6Miles
Wholesale
GOHEXT
RLS
Wholesale
& RLS
AUTOMATED
RLSWholesale
AUTOMATED
Wholesale
GOH EXT
3Miles
GATTATICO
CASTELNUOVO
PARMA
BRANDS
COUNTRIES
&TERRITORIES
Wholesale
AUTOMATED
PFS
RL
OFFICES
PARMA CAMPUS – 2004 Configuration
11
0
10,000
20,000
30,000
40,000
Unitsx000
0
100
200
300
400
SKUsx000

12. EUROPE SUPPLY CHAIN OPERATIONS
6Miles
Wholesale
AUTOMATED
Creative& PSD
RLS
3Miles
GATTATICO
CASTELNUOVO
PARMA
CREATIVE
HOMECOLLECTION
PRICETICKETING
BRANDS
COUNTRIES
&TERRITORIES
RL
OFFICES
PARMA CAMPUS – 2005 Configuration
12
0
10,000
20,000
30,000
40,000
Unitsx000
0
100
200
300
400
SKUsx000

13. EUROPE SUPPLY CHAIN OPERATIONS
3Miles
PFS
AUTOMATED
RLS
Creative,QC
&GlobalExports
6Miles
PFS SORTER AUTOMATION
GOHSYSTEM
GATTATICO
CASTELNUOVO
PARMA
BRANDS
COUNTRIES
&TERRITORIES
RL
OFFICES
Wholesale
AUTOMATED
PARMA CAMPUS – 2006 to 2008 Configuration
13
0
10,000
20,000
30,000
40,000
Unitsx000
0
100
200
300
400
SKUsx000

14. EUROPE SUPPLY CHAIN OPERATIONS
HC,
Creative& QC
PFS & GOH
AUTOMATED
BONDED
WAREHOUSE
Wholesale&RLS
AUTOMATED
6Miles
Bonded
Warehouse
3Miles
 RLS and Wholesale integrated into shared inventory
 Major growth in Lauren & GOH
 Introduction of all-business GOH area
 Launch of Wholesale & RLS Bonded warehouse
 On-site Customs team support Bonded warehouse
BRANDS
COUNTRIES
&TERRITORIES
GATTATICO
PARMA
CASTELNUOVO
RL
OFFICES
PARMA CAMPUS – 2009 Shared Inventory Set-Up
14
0
10,000
20,000
30,000
40,000
Unitsx000
0
100
200
300
400
SKUsx000

15. EUROPE SUPPLY CHAIN OPERATIONS
QC
6Miles
RLE& BSR
AUTOMATED
Bonded
Warehouse
3Miles
GATTATICO
CASTELNUOVO
PARMA
BRANDS
COUNTRIES
&TERRITORIES
RL
OFFICES
PFS & GOH
AUTOMATED
Wholesale&RLS
AUTOMATED
PARMA CAMPUS – 2010 Configuration
15
0
10,000
20,000
30,000
40,000
Unitsx000
0
100
200
300
400
SKUsx000

16. EUROPE SUPPLY CHAIN OPERATIONS
6Miles3Miles
PFS & GOH
AUTOMATED
Footwear
AUTOMATED
QC&
OriginLogistics
Wholesale,
RLS &RLE
AUTOMATED
RLE& ClubMonaco
AUTOMATED
6Miles
Bonded
Warehouse
GATTATICO
CASTELNUOVO
PARMA
FOOTWEAR
BRANDS
COUNTRIES
&TERRITORIES
RL
OFFICES
PARMA CAMPUS – 2011 & 2012 Configuration
16
0
10,000
20,000
30,000
40,000
Unitsx000
0
100
200
300
400
SKUsx000

17. EUROPE SUPPLY CHAIN OPERATIONS
PFS & GOH
AUTOMATED
PFS
GROWTH
Wholesale,
RLS &RLE
AUTOMATED
6Miles
RLEProcessing
AUTOMATED
3Miles
Footwear
AUTOMATED
Bonded
Campus
 Campus dedicated entirelyto Ralph Lauren & fully bonded
 Common inventoryacross all divisions
 Automated facility to support Footwear growth
 Campus configured to support massive PFS LRP growth
 DC capacity expanded by 15%, zero capital investment
PFS, QC
&OriginLogistics
PARMA
CASTELNUOVO
GATTATICO
RL
OFFICES
PARMA CAMPUS – Current Set-Up
17
0
10,000
20,000
30,000
40,000
Unitsx000
0
100
200
300
400
SKUsx000
BRANDS
COUNTRIES
&TERRITORIES

19. EUROPE SUPPLY CHAIN OPERATIONS
CARTONIZATION
FLEXIBLE RACKING SYSTEM
ADDITIONAL LOCAL AUTOMATION
ALL FACILITIES FULLY AUTOMATED & CROSS FUNCTIONAL
DC – Infrastructure & Automation
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20. EUROPE SUPPLY CHAIN OPERATIONS
Inbound
ALL CHANNELS, ALL BRANDS
Value Added Services
DC – Value Added Services
FreightForwarding Customs Creative Cross-Dock
Palletization CITES DeliveryServices Export
Cartonization CustomizationPriceTicketing ExpressProcessing
Outbound
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21. EUROPE SUPPLY CHAIN OPERATIONS
LOGISTICA
Fives Group
Uby-Cargo
QlikView
INBOUND
OM3000
GlobalFreight
S2K
Powertrack
PMC
Acuitive
Tradecard
ORDER MANAGEMENT
CSM
IP
AX
GSIPlatform
JDA
SAP
OUTBOUND
nVision
UPS
FedEx
DHL
Metapack
Global WMS capabilities
New Jersey
Hong KongParma
GLOBAL IT CONNECTIVITY
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23. EUROPE SUPPLY CHAIN OPERATIONS
RL
OFFICES
€8M DUTY SAVINGS SINCE LAUNCH
Supportsallchannels
Automated/tailoreddocsby customer/destination
SupportsFirstSale&Tradecard initiatives
Virtual stocksegregation
FullsystemintegrationwithItalianCustoms
EU reportingcompliance – ProofofExports
OmLogdedicated customsteam&expertise
Seamlessstocktransferbetween channels
CUSTOMS
BONDED CAMPUS
FULLY SUPPORTINGGLOBALEXPANSION
BONDED WAREHOUSE
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0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
(x000)
Cumulative Duty Savings
€s

24. EUROPE SUPPLY CHAIN OPERATIONS
GIFTPACKING
Free service offering
48 different gift box sizes
Packing documentationin 3 different languages
Customized packing & Holiday material
CUSTOMIZATION
Launched November 2010
8K CYO combinations
Single and multi-head machines
Multi-channel leverage
Multi-channel special events support
LUXURYPROCESSING
Collection, Purple Label & Luxury FW
Automated gift-box upgrade
Automatic next-day delivery upgrade
100% order audit prior to shipment
Personalised Contact Center outreach
RLE WAREHOUSE TRACKER
3PL tool used by customer service agents to:
modify order details
hold orders for later shipment date
track order change reason
RETURNS
UPS Pre-printed label
100% quality control
Unit level credit and reconditioning
Exchange management
SAMPLES MANAGEMENT
Support for New York/Warsaw photo studios
Unit level processing & auditing
Track&Trace
ADDITIONAL CAPABILITIES
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26. EUROPE SUPPLY CHAIN OPERATIONS
Supply chain well positioned to support European LRP growth targets
Developed capabilities to support global service accounts
Established international trade center
Cross functional automation across entire campus, mitigating capacity risks
New agreements secure long-term Ralph Lauren interests
SUMMARY
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