The document appears to be a template for creating a metrics summary report. It includes sections for a metrics summary, highlights, online coverage, social coverage, and print coverage. Each section includes examples of the type of data or content that could be included, such as the number of pieces of coverage, readership, and metrics like domain authority. The template provides a structure for organizing and reporting on different types of media coverage.

1. Here is a subheading
Add a logo here
(optional)
Add a logo here (optional)

2. Example Report Front Cover
Customise with a background image or colour

3. METRICS SUMMARY
??
PIECES OF COVERAGE
??
ONLINE READERSHIP
??
ESTIMATED COVERAGE VIEWS
??
SOCIAL SHARES
??
AVG. DOMAIN AUTHORITY
??
LINKS FROM COVERAGE
??
YOUR CUSTOM METRIC
??
YOUR CUSTOM METRIC

4. METRICS SUMMARY (EXAMPLE)
123
PIECES OF COVERAGE
3.21M
ONLINE READERSHIP
432K
ESTIMATED COVERAGE VIEWS
567
SOCIAL SHARES
41
AVG. DOMAIN AUTHORITY
5
LINKS FROM COVERAGE
876
YOUTUBE VIEWS

5. HIGHLIGHTS
Add highlight
images of your
best coverage
Add highlight
images of your
best coverage
Add highlight
images of your
best coverage
Add highlight
images of your
best coverage
Add highlight
images of your
best coverage
Add highlight
images of your
best coverage
Add highlight
images of your
best coverage
Add highlight
images of your
best coverage

6. HIGHLIGHTS (EXAMPLE)
Add highlight
images of your
best coverage
Add highlight
images of your
best coverage
Add highlight
images of your
best coverage
Add highlight
images of your
best coverage
Add highlight
images of your
best coverage
Add highlight
images of your
best coverage
Add highlight
images of your
best coverage

7. Divider slide
Use these to group or organise coverage in your report.
(For example, by media type, location, tactics, etc…)

8. Online Coverage
(Divider Slide example)

9. Add the name of the online outlet
or title here...
Publication date
(Est.) Monthly Visits: ??
(Est.) Coverage Views: ??
Domain Authority ??
Links from Coverage ??
??Social Shares
Write a comment or note to give some extra context or
add some additional analysis…
Add an image of your
coverage here. This could
be a screenshot of your
online article.
Online coverage template

10. The PRmoment Tool Review:
CoverageBook gets five stars
12th Feb 2020
(Est.) Monthly Visits: 1,234,567
(Est.) Coverage Views: 14.7K
Domain Authority 39
Links from Coverage 1
123Social Shares
A detailed and very positive review of CoverageBook. It
scored the tool 5 out of 5 stars.

11. Social Coverage

12. Add the name of the social media
platform or influencer here...
Publication date
Followers ??
Likes ??
Shares ??
Write a comment or note to give some extra context or
add some additional analysis…
Add an image of your
coverage here. This could
be a screenshot of the
social media post
Social coverage template

13. PR Daily (on Twitter)
4th Apr 2019
Followers 115.7K
Likes 58
Retweets 26
Great to be featured alongside such well-regarded
tools. PR Daily have 115.7K followers and getting a
brand mention here would have boosted our exposure
to reach many people that haven’t even read the article.
Add an image of your
coverage here. This could
be a screenshot of your
social media post

14. Print Coverage

15. Add the name of the outlet or title
here...
Publication date
Write a comment or note to give some extra context or
add some additional analysis…
Add an image of your
coverage here. This could
be a press clipping of your
article.
Circulation: ??
OTS ??
??Your Custom Metric
Print coverage template

16. The Seeker Times
1st April 2020
Write a comment or note to give some extra context or
add some additional analysis…
Add an image of your
coverage here. This could
be a press clipping of your
article.
Circulation: 65,432
OTS 98,765
PositiveSentiment