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INNOVATION        by   DESIGN


     @stefanomizzella #sbf12
DESIGN
design is...




    CONCEPT    INTERACTION   VISUAL
good design is...




                    http://startupsthisishowdesignworks.com/
good news is...




                  think like a designer...it’s simple!
STARTUP + DESIGN
to be inspired
carrier 3G   3:25 PM
discussions + insights + ideas + learning
CO-DESIGN PROCESS
brief
team
design
design
fun
more design
strategy
pitch
co-design process



brief            experience              game           selection                pitch




        listen                insights          ideas               refinement           rewards
OPEN INNOVATION
next design challenge
app games
holistic pov
COMMUNITY-DRIVEN
   INNOVATION
channels > ecosystem


                              STRATEGY

                              COMMUNITY

                              EXECUTION




                DIGITAL   +   SOCIAL      +   MOBILE




                                BRAND
                              ECOSYSTEM




                                                       Stefano Mizzella, www.socialmediascape.org
why so important?



      1. COMMUNITY AS A FEATURE
      By becoming a customer, you’re also becoming a part of a community and the user experience is enhanced.




      2. FEEDBACK COLLECTION
      The most important contribution to the product is the lessons you learn from users talking with each other.




      3. INCREASE USER ACTIVITY
      When people are part of a community, they want to be perceived as a valuable member of that community.




                                                David Spinks - The Community Manager
community-centered


            IDEA      STRATEGY   PRODUCT




                     COMMUNITY


                                           Stefano Mizzella, www.socialmediascape.org
the future of innovation is...




      LEAN                 by DESIGN   CO-CREATED
Stefano Mizzella
PhD, Strategist @H-Farm Ventures



     smizzella@h-farmventures.com


     www.socialmediascape.org


     @stefanomizzella


     in/stefanomizzella

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