My speech on Gamification and Open Innovation at the Social Business Forum 2011 - http://www.socialbusinessforum.com/

1. Gamification Stefano Mizzella

2. How can I Empower my Employees?

3. Gamification
Integrating game dynamics
into your site, service, community,
content or campaign,
in order to drive participation.
- Bunchball

4. #FUN #WORK

5. #FUN #WORK

6. #FUN #WORK

7. By 2015, More Than 50 Percent of
Organizations That Manage
Innovation Processes
Will Gamify Those Processes
- Gartner

8. Gamification
versus
Gameful Design

9. Games are
unnecessary obstacles
we volunteer to tackle
- Jane McGonigal, quoting Bernard Suits

10. The goal of game dynamics is to drive
a user-desired behavior predictably
- Michael Wu

11. Ability +
motivating
behavior
Trigger Motivation +
Trigger =
Behavior
y
or
Motivation
t
a jec
a l tr
v ior
e ha
b
boring
behavior
difficult Ability simple
behavior behavior
Based on the BJ Fogg's Behavior Model

12. Collaboration Engagement Innovation
Gamification Ecosystem

15. User-lead Innovation
versus
Design-lead Innovation

16. Gamification requires:
Business Objectives
Collaborative Organizational System
Open Innovation framework
Gameful Design
Metrics & KPIs
A new Mindset

17. stefano.mizzella@gmail.com
www.socialmediascape.org
@stefanomizzella
in/stefanomizzella