My talk at Ca' Foscari Digital Week 2013

1. 5THINGS BIG COMPANIES CAN
LEARN FROM STARTUPS
CA’ FOSCARI
DIGITAL WEEK
STEFANO MIZZELLA

2. 1VELOCITY
Move fast and break things.
Unless you are breaking stuff,
you are not moving fast enough.
- Mark Zuckerberg

3. 2AGILITY
The goal of a lean startup is to move through the
build-measure-learn feedback loop as quickly as possible.
- Eric Ries, Author of The Lean Startup

4. 3OPENNESS
We have to be totally connected with
everyone who touches your brand.
- Angela Ahrendts, CEO of Burberry

5. 3co-design

6. 4COMMUNITY
We want to engage more deeply with our
fans and users, whether they are children or
adult fans of LEGO. We want to listen more
to their needs and wishes so that we can
better deliver what they want.
- Erik Hansen, Director of Open Innovation at Lego

7. 5BE BRAVE
Whatever you do, don't play it safe.
Don't do things the way they've always been done.
Don't try to fit the system.
- Howard Schultz, CEO of Starbucks Coffee

8. STEFANO MIZZELLA
CA’ FOSCARI
DIGITAL WEEK
@stefanomizzella