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5 things big companies can learn from startups

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Stefano Mizzella
Stefano Mizzella

My talk at Ca' Foscari Digital Week 2013

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5THINGS BIG COMPANIES CAN LEARN FROM STARTUPS CA’ FOSCARI DIGITAL WEEK STEFANO MIZZELLA
1VELOCITY Move fast and break things. Unless you are breaking stuff, you are not moving fast enough. - Mark Zuckerberg
2AGILITY The goal of a lean startup is to move through the build-measure-learn feedback loop as quickly as possible. - Eric Ries, Author of The Lean Startup
3OPENNESS We have to be totally connected with everyone who touches your brand. - Angela Ahrendts, CEO of Burberry
3co-design
4COMMUNITY We want to engage more deeply with our fans and users, whether they are children or adult fans of LEGO. We want to listen more to their needs and wishes so that we can better deliver what they want. - Erik Hansen, Director of Open Innovation at Lego
5BE BRAVE Whatever you do, don't play it safe. Don't do things the way they've always been done. Don't try to fit the system. - Howard Schultz, CEO of Starbucks Coffee
STEFANO MIZZELLA CA’ FOSCARI DIGITAL WEEK @stefanomizzella

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  • 1. 5THINGS BIG COMPANIES CAN LEARN FROM STARTUPS CA’ FOSCARI DIGITAL WEEK STEFANO MIZZELLA
  • 2. 1VELOCITY Move fast and break things. Unless you are breaking stuff, you are not moving fast enough. - Mark Zuckerberg
  • 3. 2AGILITY The goal of a lean startup is to move through the build-measure-learn feedback loop as quickly as possible. - Eric Ries, Author of The Lean Startup
  • 4. 3OPENNESS We have to be totally connected with everyone who touches your brand. - Angela Ahrendts, CEO of Burberry
  • 6. 4COMMUNITY We want to engage more deeply with our fans and users, whether they are children or adult fans of LEGO. We want to listen more to their needs and wishes so that we can better deliver what they want. - Erik Hansen, Director of Open Innovation at Lego
  • 7. 5BE BRAVE Whatever you do, don't play it safe. Don't do things the way they've always been done. Don't try to fit the system. - Howard Schultz, CEO of Starbucks Coffee