This is how you choose the right channel for your marketing campaign based on how well the business ranks organically. And what to do when the organic ranking is low or null due to the target audience lack of knowledge of the market solution.

1. How to choose the
(right) Marketing
Channel
The business is already ranking high for core
organic keywords. Use this advantage to
increase conversions on key landing pages.
High Organic Ranking
Your business is ranking low organically and the
target audience is unfamiliar with the brand.
Invest in Google Ads by creating a Search
campaign that bids for core keywords and
competitors branded terms.
Low Organic Ranking
If your target audience is not searching for your
product, create a sponsored social media
campaign to put your solution in front of your
potential customers.
No Organic Searches