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How to craft the perfect headline in Google Ads
1. The first headline should contain the
query's keywords or at least closely refer
to the user's question.
Headline 1
The description is your chance to explain
in more details what you have presented
in the headlines.
Description
The second and third headline should
contain the answer to the question, the
solution. And showcase how the product
or service solves the user's issue.
Headline 2 & 3
Extensions complement your ad copy by
providing more details, such as prices,
promotions, locations or links.
Extensions
GoogleAds: Ad Copy Management