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BeCompetitivelyUnpredictable!

                               www.15inno.com
                               15inno by Stefan Lindegaard at LinkedIn Groups
                               stefanlindegaard@me.com
                               Twitter: @lindegaard

Hey! Freebookson 15inno.com!
Faster pace, shrinking window of
opportunity, less time for cash cows


Open innovation and biz model innovation is
key for becoming competitively unpredictable!


We need a more holistic approach to innovation!
“…a philosophy or a mindset that they should
     embrace within their organization.

This mindset should enable their organization
 to work with external input to the innovation
   process just as naturally as it does with
                internal input”

   - Making Open Innovation Work, 2011
Change how we innovate


Be competitively unpredictable


Develop the right conditions and framework
Employees       Managers   Suppliers     Academics /
                                         institutions



Executives      Alumni     VCs           Startups




Business unit              Users /       Government
/ function                 consumers



                           Competitors   Inventors
NineSigma          Alliances /      Campaigns
                  joint ventures   (Comm / Public)



  Entrepreneur    Consortia
      Day


                   Supplier
                   Summit



  Campaigns                          MyStarbucks
(Comm / Public)                       Idea.com
Social media, communities and mobility will
drive the next wave of open innovation!
Most corporate innovation teams play catch-up!

Where is the vision and drive?
They do not innovate on the innovation process!


They do not develop their mindset and toolbox!


They lack communication skills and efforts!
…tools, services and platforms that drive virtual
interaction and involvement for innovation efforts


Crowdsourcing, communities, Twitter and LinkedIn


Social media also works for BtB functions!
NineSigma




              Nokia               Clorox



SAP




      IBM         Premium Ingredients
Generate more ideas, faster
Generate more ideas, faster


Identify and interact with innovation partners
Generate more ideas, faster


Identify and interact with innovation partners


Get market and competitor insights
www.hootsuite.com
Generate more ideas, faster


Identify and interact with innovation partners


Get market and competitor insights


Promote corporate innovation capabilities
What’s in it for me? (purpose not defined)


Lack of time leads to Catch 22


Too many digital visitors; education is needed


No proven first-mover effect, more Qs than As
Identify your focus area, develop content strategy


Set up your platform and channels


Become a curator, start sharing


Track, improve, expand, experiment - iterate
Too much focus on products, technology

Unrealistic expectations on time, resources

Lack of resources in budget, people, infrastrucure

Silo rather than collaborative approaches

Poorly defined innovation strategy (if any)
There are no quick fixes because the top
executives that got us into this mess are not
         ready to lead us out of it!
Microsoft Kinect: New
technology, new markets

Better Place: Establishing
new ecosystem
                              Inditex / H&M: Value
         Apple                chain innovation on
          P&G                 steroids
           GE
        Natura
       Grundfos              Premium Ingredients: Mini-
      Rolls-Royce            factories and communities
Get in touch!

                               www.15inno.com
                               15inno by Stefan Lindegaard at LinkedIn Groups
                               stefanlindegaard@me.com
                               Twitter: @lindegaard

Hey! Freebookson 15inno.com!

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Driving Open Innovation in Food, Drink and Nutraceuticals

  • 1. BeCompetitivelyUnpredictable! www.15inno.com 15inno by Stefan Lindegaard at LinkedIn Groups stefanlindegaard@me.com Twitter: @lindegaard Hey! Freebookson 15inno.com!
  • 2.
  • 3. Faster pace, shrinking window of opportunity, less time for cash cows Open innovation and biz model innovation is key for becoming competitively unpredictable! We need a more holistic approach to innovation!
  • 4. “…a philosophy or a mindset that they should embrace within their organization. This mindset should enable their organization to work with external input to the innovation process just as naturally as it does with internal input” - Making Open Innovation Work, 2011
  • 5. Change how we innovate Be competitively unpredictable Develop the right conditions and framework
  • 6. Employees Managers Suppliers Academics / institutions Executives Alumni VCs Startups Business unit Users / Government / function consumers Competitors Inventors
  • 7. NineSigma Alliances / Campaigns joint ventures (Comm / Public) Entrepreneur Consortia Day Supplier Summit Campaigns MyStarbucks (Comm / Public) Idea.com
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. Social media, communities and mobility will drive the next wave of open innovation!
  • 13. Most corporate innovation teams play catch-up! Where is the vision and drive?
  • 14. They do not innovate on the innovation process! They do not develop their mindset and toolbox! They lack communication skills and efforts!
  • 15.
  • 16.
  • 17. …tools, services and platforms that drive virtual interaction and involvement for innovation efforts Crowdsourcing, communities, Twitter and LinkedIn Social media also works for BtB functions!
  • 18.
  • 19. NineSigma Nokia Clorox SAP IBM Premium Ingredients
  • 21.
  • 22. Generate more ideas, faster Identify and interact with innovation partners
  • 23.
  • 24. Generate more ideas, faster Identify and interact with innovation partners Get market and competitor insights
  • 26. Generate more ideas, faster Identify and interact with innovation partners Get market and competitor insights Promote corporate innovation capabilities
  • 27. What’s in it for me? (purpose not defined) Lack of time leads to Catch 22 Too many digital visitors; education is needed No proven first-mover effect, more Qs than As
  • 28. Identify your focus area, develop content strategy Set up your platform and channels Become a curator, start sharing Track, improve, expand, experiment - iterate
  • 29. Too much focus on products, technology Unrealistic expectations on time, resources Lack of resources in budget, people, infrastrucure Silo rather than collaborative approaches Poorly defined innovation strategy (if any)
  • 30. There are no quick fixes because the top executives that got us into this mess are not ready to lead us out of it!
  • 31.
  • 32.
  • 33. Microsoft Kinect: New technology, new markets Better Place: Establishing new ecosystem Inditex / H&M: Value Apple chain innovation on P&G steroids GE Natura Grundfos Premium Ingredients: Mini- Rolls-Royce factories and communities
  • 34. Get in touch! www.15inno.com 15inno by Stefan Lindegaard at LinkedIn Groups stefanlindegaard@me.com Twitter: @lindegaard Hey! Freebookson 15inno.com!