This document discusses the importance of being competitively unpredictable through open innovation and business model innovation. It advocates adopting a holistic approach to innovation that incorporates external partners. Social media, communities, and mobility will drive the next wave of open innovation. The document provides examples of companies that have innovated successfully and offers advice on developing an innovation strategy and platform.
Driving Open Innovation in Food, Drink and Nutraceuticals
1. BeCompetitivelyUnpredictable!
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2.
3. Faster pace, shrinking window of
opportunity, less time for cash cows
Open innovation and biz model innovation is
key for becoming competitively unpredictable!
We need a more holistic approach to innovation!
4. ââŚa philosophy or a mindset that they should
embrace within their organization.
This mindset should enable their organization
to work with external input to the innovation
process just as naturally as it does with
internal inputâ
- Making Open Innovation Work, 2011
5. Change how we innovate
Be competitively unpredictable
Develop the right conditions and framework
6. Employees Managers Suppliers Academics /
institutions
Executives Alumni VCs Startups
Business unit Users / Government
/ function consumers
Competitors Inventors
14. They do not innovate on the innovation process!
They do not develop their mindset and toolbox!
They lack communication skills and efforts!
15.
16.
17. âŚtools, services and platforms that drive virtual
interaction and involvement for innovation efforts
Crowdsourcing, communities, Twitter and LinkedIn
Social media also works for BtB functions!
18.
19. NineSigma
Nokia Clorox
SAP
IBM Premium Ingredients
26. Generate more ideas, faster
Identify and interact with innovation partners
Get market and competitor insights
Promote corporate innovation capabilities
27. Whatâs in it for me? (purpose not defined)
Lack of time leads to Catch 22
Too many digital visitors; education is needed
No proven first-mover effect, more Qs than As
28. Identify your focus area, develop content strategy
Set up your platform and channels
Become a curator, start sharing
Track, improve, expand, experiment - iterate
29. Too much focus on products, technology
Unrealistic expectations on time, resources
Lack of resources in budget, people, infrastrucure
Silo rather than collaborative approaches
Poorly defined innovation strategy (if any)
30. There are no quick fixes because the top
executives that got us into this mess are not
ready to lead us out of it!
31.
32.
33. Microsoft Kinect: New
technology, new markets
Better Place: Establishing
new ecosystem
Inditex / H&M: Value
Apple chain innovation on
P&G steroids
GE
Natura
Grundfos Premium Ingredients: Mini-
Rolls-Royce factories and communities
34. Get in touch!
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