How To Do Social Media Right - 2015
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Watch the video here: https://www.youtube.com/watch?v=SZW2UffGNYo The presentation examines the social media publishing strategy of 24Media, Greece's largest digital media group and AOL's partner for Huffington Post Greece. It will address the editorial approach, distribution tactics, performance metrics and benchmarks as well as newsroom restructuring and vital skills journalists need to possess and deploy. It will also look into monetization issues and outline key steps for the near future in the emerging social media ecosystem.
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How To Do Social Media Right - 2015
- 1. HOWTO DO SOCIAL MEDIA RIGHT Stavros Drakoularakos CEO, 24Media #digidayDPSE
- 4. 0
- 5. L0YAL
- 6. WIIFM* *What’s In It For Me
- 9. CONTENT CREATED FOR THE PLATFORM THAT IT LIVES AND IS DISTRIBUTED ON
- 10. THE PLATFORM IS THE CONTENT
- 11. 1. HIGHER ENGAGEMENT 2. MORE POSTS 3. NEW USERS –Pros
- 12. 1. NO REVENUE 2. NO REVENUE 3. STILL NO REVENUE –Cons
- 15. 2014 Year of the photo in our streams
- 16. 2015 Year of the native video in our streams
- 19. ADT 7.5 million Unique Browsers Newsroom Analytics 3 million fans & followers Community Management Content Creation Affiliate 7.5 million UBs 3 million fans & followers 5 Global Brands 15 GR Brands
- 20. ADT Social Media Newsroom Analytics Search Engine Optimization Community Management Content Creation Affiliate
- 21. Direct Traffic Social Media Google Search Dark Social Newsletter Misc
- 22. 4. KEY RESULTS
- 23. FACEBOOK REFERRALS +150%year on year
- 24. FANS & FOLLOWERS +60%year on year
- 25. ORGANIC PAGEVIEWS x3year on year
- 26. 5. KEY FINDINGS
- 28. 2. NEWS CYCLE > AVERAGETIME
- 30. CASE STUDY A Traffic Referrals
- 31. #GreeceDecides 0 200 400 600 800 Thursday Friday Saturday Sunday Monday Tuesday Wednesday 309 265 225 384 720 383 360 • Google: 400.000 visits (134k new visits) • Social: 278.000 visits (80k new visits) • Cross-linking: 237.000 visits (29k new visits) • 288.000 direct traffic: (115k new visits) News247 UBs / AT Internet
- 32. CASE STUDY B Promiscuous Content
- 36. THANK YOU @sdrak