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The Whale And a Phoenix: A true story of agency near death and rebirth - Steve Hammer

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State of Search Conference
State of Search Conference

The Whale And a Phoenix: A true story of agency near death and rebirth

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SteveHammer RankHammer THE WHALEAND THE PHOENIX A cautionary tale of agency growth
RankHammer @armondhammer AGENCY = SUPERHERO? 2
RankHammer @armondhammer AGENCYOF THEYEAR 2015
RankHammer @armondhammer YOU’RE FIRED The Real Moment
RankHammer @armondhammer THE EASY WAY 5
RankHammer @armondhammer 6 SEEMS THE GOAL
RankHammer @armondhammer THIS IS THE EFFECT Great? Q1 Q2 Q3 Q4 Q5 Q6 Revenue 7
RankHammer @armondhammer SUBTLE TRUTHS 8 Before After
RankHammer @armondhammer9
RankHammer @armondhammer Net 60? 10 CASHFLOW
RankHammer @armondhammer THROW IT BACK 11
RankHammer @armondhammer CONTINUED GROWTH Alignment and choices Attention More Products
RankHammer @armondhammer 13 HIRING SETUP MAINTENANCE ENTERPRISE methodical statistical SMB efficient intuitive
RankHammer @armondhammer PROCESS 14
RankHammer @armondhammer TRADITIONALAGENCY It works
NOW WHAT? Where do you go from #1
RankHammer @armondhammer WHENYOU’RE UP It’s a long way down 17
RankHammer @armondhammer SEOISTHE LEGALTEAM Defense, not offense 1 8
RankHammer @armondhammer 19
RankHammer @armondhammer EXPENSES A lot becomes a luxury Q5 Q6 Q7 Q8 Q9 Q10 Chart Title Revenue Expense 20
RankHammer @armondhammer WHY ITS HARD TO CUT Inventory Hours 21
RankHammer @armondhammer NEAR DEATH (OFABUSINESS) 22
RankHammer @armondhammer RESET Bad habits loom large 23
RankHammer @armondhammer24
RankHammer @armondhammer NEW SOURCES 25
RankHammer @armondhammer NEW OPTIONS
RankHammer @armondhammer ARTICULATE HOW WE’RE DIFFERENT 27
RankHammer @armondhammer BACK TO STRATEGY 28
RankHammer @armondhammer CLEAR PRIORITY 29
RankHammer @armondhammer NO ONE LIKES MEETINGS
RankHammer @armondhammer HOWABOUT NOW Not back yet, but… 0 0.5 1 1.5 2 2.5 3 Q11 Q12 Q13 Q14 Q15 Q16 Revenue Revenue High Point 31
THANK YOU Steve Hammer 972 322 4571 steve@rankhammer.com https://rankhammer.com FIRSTUP CONSULTANTS 32

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