Clemens lecture about creative process and brainstorming technics

1. COLLABORATE, ITERATE,
PRIORITIZE, CREATE
How agile methodologies can boost creativity and
productivity in an agency environment
August 24, 2014

2. привет

3. TODAY
● Agency Production
● Agile Methodology
● Tactical Tips:
○ User Stories
○ Prototyping
● Workshop

5. AGENCY PRODUCTION

8. THE TRADITIONAL APPROACH
Planning /
Insights
Gathering
Creative
Develop-ment
Finding a
Production
Partner
Shoot Post SHIP

9. INTERACTIVE PRODUCTION

10. SOFTWARE

12. ADVERTISING APPROACH
Concepting
2 Months
Design
4 Weeks
Development
LAUNCH
2 Weeks, no testing,
4 change requests

13. RESULT:
+

14. WHAT NEEDS TO CHANGE?

15. PROCESS

17. AGILE

18. AGILE MANIFESTO
● Individuals and interactions over process and tools
● Working software over comprehensive documentation
● Customer collaboration over contract negotiation
● Responding to change over following a plan

19. AGILE AS MINDSET
● The customer is the highest priority
● Change requests are welcome
● Deliver software early and often
● Business people and developers need to work together
from the beginning on
● Face-to-face conversation above everything
● The best work comes out of self-organizing teams

20. TEAM

21. THE AGILE TEAM
PRODUCT OWNER SCRUM MASTER SCRUM TEAM

22. AGENCY TEAMS?

23. AGENCY TEAMS?
Account
Management
Creative
Teams
Strategy
/Planning
Production Developers
Designers UX Designers
Project
Managers
...

24. PRODUCER AS SCRUM MASTER
Account
Manager
Creative
Team
Producer
Strategist
Developers
Designers UX
CLIENT

25. WITH EXTERNAL PARTNERS
Account
Manager
Creative
Team
Producer
Strategist
Developers
Designers UX
CLIENT

26. ESTABLISH A FLAT STRUCTURE
RIGHT AT THE START

27. USER STORIES

28. AS A [USER]
I WANT [...]
(SO THAT [...])

30. GUIDELINES
● Independent
● Negotiable
● Valuable
● Estimable
● Small (sized appropriately)
● Testable

31. As a book shopper, I can read
reviews of a selected book to help
me decide whether to buy it.

32. As a book shopper, I can read
reviews of a selected book to help
me decide whether to buy it.

33. We will build the app with
the Parse framework

34. The software needs to be
easy to use

35. As a user I want to be able
to manage my profile

36. Smartphone
User
I want to be able to
take a photo so that I
can share it with my
friends
I want to see what
photos my friends are
uploading
I want to be able to
put filters on my
photos to make them
look cool
I want to be able to
manage my bio text
I want to be able to
manage my name
Client Desktop
I want to be able to
set/change my
password ...
I want to be able to
post automatically on
twitter when I upload
a photo
I want to be able to
like a photo
I want to be able to
get notified when
someone likes my
photo
I want to be able to
add friends to my
network via Facebook

37. THE MOST DIFFICULT PART:
RUTHLESS PRIORITIZATION

38. Smartphone
User
I want to be able to
take a photo so that I
can share it with my
friends
I want to see what
photos my friends are
uploading
I want to be able to
put filters on my
photos to make them
look cool
I want to be able to
manage my bio text
I want to be able to
manage my name
I want to be able to
set/change my
password
I want to be able to
post automatically on
twitter when I upload
a photo
I want to be able to
like a photo
I want to be able to
get notified when
someone likes my
photo
I want to be able to
add friends to my
network via Facebook
Needs to run
on Android XYZ
Needs to pass
security
guidelines XYZ

39. I want to be able to
set/change my
password
As a new user I want
to create a new
password
As an existing user I
want to be able to
change my password
As a user who forgot
her password I want
to be able to retrieve
my password
...

40. UX DESIGNER:
User Flows +
Wireframes
I want to be able to
add friends to my
network via Facebook
DEVELOPER:
Facebook API
integration + DB
development
DESIGNER:
Design of interface
DEVELOPER:
Frontend
development of
interface
QA:
Test of functionality
+ integration test
COPYWRITER:
Write interface
copy

41. Smartphone
User
4
I want to be able to
take a photo so that I
can share it with my
friends
I want to see what
photos my friends are
uploading
I want to be able to
put filters on my
photos to make them
look cool
I want to be able to
manage my bio text
I want to be able to
manage my name
I want to be able to
set/change my
password
I want to be able to
post automatically on
twitter when I upload
a photo
I want to be able to
like a photo
I want to be able to
get notified when
someone likes my
photo
I want to be able to
add friends to my
network via Facebook
2
3
1
5
2
1
4
4
3

42. I want to be able to
take a photo so that I
can share it with my
friends
I want to see what
photos my friends are
uploading
I want to be able to
put filters on my
photos to make them
look cool
I want to be able to
manage my bio text
I want to be able to
manage my name
I want to be able to
add friends to my
network via Facebook
I want to be able to
set/change my
password
I want to be able to
post automatically on
twitter when I upload
a photo
I want to be able to
like a photo
I want to be able to
get notified when
someone likes my
photo
4 2 3 1
5 2 1
4 4
3
SPRINTS
SPRINT 1
SPRINT 2
SPRINT 3

44. PROTOTYPING

49. EXERCISE

50. EXCERCISE
● Create teams of 3 or 4
● User stories (45 mins):
○ Brainstorm all kinds of stories
○ Grouping
○ Prioritizing
● Create a prototype based on your user stories (30 mins):
○ Draw on paper
○ Once you’re done, take cell phone photos and send them to clemens.brandt@gmail.com
● Presentation

51. TASK: Website Pizza Ordering

52. TASK: Website Pizza Ordering

53. Вопросы?

54. спасибо!