Andrey Gabisov from Global Point Group about opening agency in NY and related issues.

1. BUILDING AN AGENCY
IN THE US
© 2014 GLOBAL POINT USA INC. All Rights Reserved. Reproduction of this docNumEenWt a nYd Oits cRonKte n ts| w itShoTut. t hPe EexTprEesRseSd BpeUrmRissGion o f| G L OMBAOL PSOINCTO USWA INC. is prohibited

2. SCHASTYE OVERVIEW
IKRA AUGUST 2014 PRODUCTION
OVERVIEW

3. SCHASTIKYERA AUGOUVSETR 2V0I1EW4 PRODUCTION
MARKETING RESTAURANTS

4. SCHASTIKYERA AUGOUVSETR 2V0I1EW4 PRODUCTION
Global Point Agency
WE ARE AN INTERNATIONAL FULL SERVICE
AGENCY WITH 12 YEARS OF MARKET
SUCCESS.
FOR FOUR YEARS, THE NEW YORK OFFICE HAS BEEN A BRIDGE TO US MARKETS BOTH FOR
FOREIGN AND LOCAL BRANDS PROVIDING THEM WITH BOTH STRATEGY AND CREATIVE
IDEAS, AS WELL AS EXECUTION.
© 2014 GLOBAL POINT USA INC. All Rights Reserved. Reproduction of this document and its contents without the expressed permission of GLOBAL POINT USA
INC. is prohibited.

5. SCHASTIKYERA AUGOUVSETR 2V0I1EW4 PRODUCTION

6. SCHASTIKYERA AUGOUVSETR 2V0I1EW4 PRODUCTION
PRODUCT CLIENTS TEAM PROCESS

7. SCHASTIKYERA AUGOUVSETR 2V0I1EW4 PRODUCTION

8. SCHASTIKYERA AUGOUVSETR 2V0I1EW4 PRODUCTION
SERVICES'
CREATIVE'SERVICES' DIGITAL'SERVICES'
Advertising
Graphic Design
Creative Direction
Art Direction
Logo Development
Illustrations
Interactive Design
Print SERVICES'
Design
Brand Development
Positioning
Naming
Creative
Brand Identity
Planning
SEARCH'
SOCIAL'MEDIA' PRODUCTION' EMAIL'MARKETING' DISPLAY'
Reputation
management
Content creation/
management
Brand compliance
Influencer outreach
Community building
Social display/
retargeting
Reporting and
analytics
Account moderation
and management
Blogging
SEO
Keyword research
Content creation &
optimization
Link Analysis
Local/SERVICES'
Geo-search
Mobile programs
International
tracking
Campaign
Management
PAID SEARCH
Affiliated SERVICES'
marketing
Search retargeting
Websites
Mobile applications
Mobile and
responsive websites
Ecommerce
Websites audits
Game development
Video and
commercials
3D graphics
Flash development
Banners
CRM systems
Photo shootings
Program
development
Software set-up
Database
development
Lead generation
Media planning
Media buying
Creative
Display
retargeting

9. SCHAFOSTRYEECAST JUOLYV E2R0V14IEW INTERNAL
!DIRECTIONS
ALL IN ONE
SHOP
PRODUCTS FOR
INDUSTRIES
VENDOR FOR BIG
AGENCIES
INNOVATIONS
LAB

10. SCHASTIKYERA AUGOUVSETR 2V0I1EW4 PRODUCTION
CLIENTS. WHERE TO GET THEM?
1 WoF
2
3
4
DIGITAL (databases, search, email marketing)
NEW BUSINESS
NETWORKING

11. SCHASTYE OVERVIEW
TRUE
DIRECT
MORE PROFESSIONAL
KNOW WHAT THEY WANT
ALWAYS LOOKING FOR
OPPORTUNITIES
IKRA AUGUST 2014 PRODUCTION
CAN’T DECIDE
WORK MORE AND HARDER
!
WRONG
HONEST
PAY IN TIME
!AMERICANS

12. SCHASTYE OVERVIEW
IKRA AUGUST 2014 PRODUCTION
PROCESS

13. SCHASTIKYERA AUGOUVSETR 2V0I1EW4 PRODUCTION
KEY PROBLEMS
1 LACK OF KNOWLEDGE
2
3
4
LACK OF COMMUNICATIONS
WRONG EXPECTATIONS
CULTURAL DIFFERENCES

14. SCHASTIKYERA AUGOUVSETR 2V0I1EW4 PRODUCTION
IS THIS THE SOLUTION?

15. SCHASTIKYERA AUGOUVSETR 2V0I1EW4 PRODUCTION
NO.

16. SCHASTIKYERA AUGOUVSETR 2V0I1EW4 PRODUCTION
It is not the tool or process guide that
delivers positive project experience
for the client.
leadership is the key

17. SCHASTIKYERA AUGOUVSETR 2V0I1EW4 PRODUCTION
LEAD THE VISION
!
DESCRIBE PROCESS
BEFORE THE START
!
CREATE AND SHARE
UNDERSTANDING ON
DELIVERABLES
!
ALWAYS LOOK HOW
TO IMPROVE
ESTABLISH TRUST
!! STRATEGY FOR
SETTING
EXPECTATIONS
!
ALWAYS DO
AS YOU’VE DESCRIBED
SPEAK DIRECTLY
!!!
ALWAYS BE THE FIRST
TO INITIATE DIFFICULT
CONVERSATIONS !
MOTIVATE & COACH
!!
KNOW ALL
STAKEHOLDERS
WEAKNESSES
!
LEARN HOW TO
ELIMINATE THEM
PROACTIVE LEADERSHIP

18. SCHASTYE OVERVIEW
IKRA AUGUST 2014 PRODUCTION
IMPROVE YOURSELF

19. SCHASTIKYERA AUGOUVSETR 2V0I1EW4 PRODUCTION
PLEASE TAKE A PEN AND PIECE OF PAPER
0 DON’T KNOW
1
2
3
KNOW FUNDAMENTAL BASICS
STRONG INTERMEDIATE LEVEL
ADVANCED LEVEL
4 CAN TEACH PEOPLE

20. SCHASTIKYERA AUGOUVSETR 2V0I1EW4 PRODUCTION
TECHNICAL SKILLS
1 HTML/CSS
2
FTP
3
4
Knowledge of Modern Technologies and
Emerging Platforms
Knowledge of Content Management System
5 SEO
http://www.agencypost.com/top-20-skills-for-digital-project-managers/

21. SCHASTIKYERA AUGOUVSETR 2V0I1EW4 PRODUCTION
MANAGEMENT SKILLS 1
1 Analytics & Reporting
2
Keynote/PowerPoint
3
Presentation Skills
4
Marketing Speak and Technology Lingo
http://www.agencypost.com/top-20-skills-for-digital-project-managers/

22. SCHASTIKYERA AUGOUVSETR 2V0I1EW4 PRODUCTION
MANAGEMENT SKILLS 2
5 An Eye for Detail
6
Organization
7
8
Understanding of Formal Project Management
Methodologies
Vendor relationships and strategic partnerships
http://www.agencypost.com/top-20-skills-for-digital-project-managers/

23. SCHASTIKYERA AUGOUVSETR 2V0I1EW4 PRODUCTION
MANAGEMENT SKILLS 3
9 Negotiation Skills
10 Fiscal Responsibility
11 Positive Outlook
http://www.agencypost.com/top-20-skills-for-digital-project-managers/

24. SCHASTIKYERA AUGOUVSETR 2V0I1EW4 PRODUCTION
http://www.agencypost.com/top-20-skills-for-digital-project-managers/
CONTENT
1 Content writing and editing skills
2
Information Architecture
3
Social Media
4
Photo Editing Skills

25. THANK YOU
| CREATE & COMMUNICATE |
for any questions: fb.com/gabisov
NEW YORK | ST. PETERSBURG | MOSCOW