Wordpress for Apps is a service that allows users to create mobile apps without programming. Their team has developed a proprietary engine that compiles apps natively and transcodes media, allowing apps to work across different devices. Their business model includes free and paid community tiers, as well as a revenue sharing model for publishers. They have seen traction with over 20,000 apps created and 1.2 million downloads since launching in October.

1. app revolution
Wordpress for Apps
16/05/2012 confidential

2. What We Do
We are enabling people &
organizations to the mobile universe

3. Our Team
Russo Fré Hélio Tarik
Guilherme
Santa Rosa
Cacuro Bernie Tibério Picoli

4. 2014
Consumption
is Changing
2011 2012 2013 2014 2015

5. Opportunity
650 M 1M
web sites apps

6. Market Size
$10 bi
$100 bi
App Development Services
2010 2015
source: research2guidance

7. Need
Can I be mobile?

8. Problem
App Development is a high risk investment
• Platform Fragmentation
• Technical Complexity
• Very Expensive
• Uncertain ROI

9. Solution
DIY mobile Apps
without programming
• No Risk
• Remarkably Simple
• High & Low-end devices

10. Parintins Local Festival app by

11. São Paulo Convention Bureau app by

12. Via Certa Natal Trânsito Traffic Reports app by

13. Ministry of Agriculture Federal Government app by

14. Hospital Santa Cruz City Hospital app by

15. Etapa School app by

16. Almuraba Blog app by

17. Biber Mania Fan Club app by

18. Metalab @ Harvard University Lab app by

19. Casa do Zezinho Educational NPO app by

20. Business Model
Community Premium Publisher
Individuals, Blogs & Small Sites Small Business & Liberal Pros Publishers & Content Owners
Ads Supported Ads Free Own Ads
Community Support E-mail Support Phone Support
Free R$ 7 / mo Revenue Share

21. Traction
20,000 300 $ 20,000 1,220,000
apps featured apps revenue/mo downloads
October
Launch

22. Major Media Coverage

23. App Building Social Workshop educated by

24. Technology
• Universo has developed a proprietary native compilation & media transcoding
engine for app building & content publishing.
• Our Secret Sauce: “Universal Apps”
– Java ME technology guarantee compatibility with feature & dumbphones
– Media Transcoding engine provides content adaption for any kind of device
– Strong API & Backend technology permits multi sort interface from dummies to
pros.
– Proprietary Moblets® framework allows build once run on any technology

25. http://

26. 16/05/2012 confidential