This document discusses the growth of the fashion blog and app Dujour, which allows users to share their daily outfits. Some key points: - Dujour has grown from 4,000 to 70,000 users in 4 months since its beta launch. - It has been featured in several Brazilian fashion and lifestyle publications and blogs. - The app is now available on Android as well as iOS and has been featured in app stores in over 100 countries including Brazil, US, and UK. - The company aims to have 1 million users and raise $1.2 million for the team.

1. Thursday, June 13, 13

2. 20092008 2010 2011 2012
INTERESSE NO GOOGLE
“Blog de moda”
“Look do dia”
FONTE: GOOGLE TRENDS
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3. CONTEÚDO DIFÍCIL
DE PRODUZIR
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4. #LOOKDODIA
#OOTD#LOOKOFTHEDAY
#DUJOUR#DUJOUR
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5. #1 CONTENT
MARKETING
BUSINESS MODEL
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6. #2 LEAD GENERATION
BUSINESS MODEL
$ $
$ $
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7. #3 MARKETING INTELLIGENCE
BUSINESS MODEL
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8. #3 MARKETING INTELLIGENCE
BUSINESS MODEL
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9. FELIPE
VENETIGLIO
ALEX
VAN DE SANDE
EVERTON
FRAGA
FELIPE
MATHIES
LILIAN
FARRISH
MAÍRA
ROLIM
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10. KARIM
HARDANE
PAPAYA
VENTURES
GIACOMO
SUMMA
NOSSOS ANJOS
ANDRE
DIAMAND
AMURE
PINHO
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11. NOSSO CRESCIMENTO
2.01.3 2.22.0.2 2.1 2.3
55,00
30,00
12,00
4,00
2,502,001,00
20
MAIABRMARFEVJANDEZNOVOUT
10
SET
10
AGO
10
JUL
Início
do Beta
Entrada
na Papaya
70,000*
JUN
*Untilthe13th
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12. RETENÇÃO:
40%VOLTAMNA
SEGUNDASEMANA
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13. IMPRENSA
um espaço
importante
para as grifes
Caderno Ela
“
”
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14. IMPRENSA
#Lookdodia
é coisa séria
Startupi
“
”
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15. Também já fomos destaque em:
M de Mulher
Farm Rio
Modices
Blog da Alice Ferraz
The Blonde Cherry
Girsl With Style
E muitos outros!
IMPRENSA
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16. DESTAQUE NA APP STORE EM
MAISDE100PAÍSES
Incluindo Brasil, Estados Unidos, Inglaterra, Reino Unido, Itália...
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17. DUJOUR
AGORATAMBÉM
ANDROID!
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18. 70 MILUSUÁRIOSCADASTRADOS
EM4MESES
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19. R$1,2 MILHÃO
EQUIPE
1 MILHÃO DE
USUÁRIOS
GO GLOBAL
OBJETIVOS
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20. Saibamais:dujourapp.com/invista
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