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Learning from FailureRand Fishkin, CEO + Co-founder, SEOmoz
I’ve Failed More Than Most
3 Keys to Successful Failure
Fail Early
Fail Early here
Fail Early not here here
Fail with Metrics
Fail Survivably
The Learning Process
Easy Questions
What Went Wrong?
Which Stats are Off and By How Much?
What Will We Do Differently Next Time?
Hard Questions
Do We Have the Wrong Assumptions About the Market / Customer / Problem?
Do We Have the Wrong People?
What are the Odds We Screw Up Again?
Failing Sucks
Failure Can Kill Morale
Failure Can Cost You Great People
What Helps?
Present Risks Upfront
Explain Why
Frame Endeavors as Experiments
Be Transparent w/ Data Early and Often
Terrible            Advice
Find Rand Online http://randfishkin.com/blog http://twitter.com/randfish http://www.seomoz.org

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Rand Fishkin StartupDay 2011 Speech