Startup Secrets presents a lecture on how to find your roadmap to success! With our introductory lecture, discover your beginning steps to creating your startup.
2. Proprietary and Confidential
Workshops
Full descriptions of each at
startupsecrets.com
1. What’s Your Roadmap to Success?
2. Building a Compelling Value Proposition
3. Turning Products into Companies
4. Culture, Mission and Vision
5. Hiring A+ Talent
6. Game-Changing Business Models
7. Go to Market Strategies
8. Getting Behind the Perfect Investor Pitch
9. Funding Strategies to go the Distance
10. Have You Got What It Takes?
11. Mastering Mutual Mentorship
3. Proprietary and Confidential
Frequently asked questions:
• What is involved in a startup?
• What are the things I need to think about / learn to be successful?
• Is my idea / project / opportunity fundable?
• How do I pitch it to raise money?
• And many more questions and frequently questioned answers!
What are YOUR questions?
3
Why Are We Here?
startupsecrets.comRoadmap to Success
4. Proprietary and Confidential
Frequently asked questions:
• What is involved in a startup?
• What are the things I need to think about / learn to be successful?
• Is my idea / project / opportunity fundable?
• How do I pitch it to raise money?
• And many more questions and frequently questioned answers!
Startup Secrets as a series is designed to bring these questions to life in practical frameworks and
case studies
• So we designed this workshop as a Roadmap to Success…
…and in turn therefore to the Startup Secrets series as a whole.
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Why Are We Here?
startupsecrets.comRoadmap to Success
5. Proprietary and Confidential
Macro: Building an Enduring Company
5startupsecrets.comRoadmap to Success
Vision / Mission
Value Prop
R o a d m a p
Enduring
Company
Startup
…
…
…
…
7. Proprietary and Confidential
A Good First Step:
7startupsecrets.comRoadmap to Success
Some kind of ROADMAP to execute from
Might take many forms for different audiences
Product Roadmap?
Business Plan?
Investor Pitch Deck?
… or even a Napkin Sketch!
It will almost certainly be wrong!
But it can’t be mindless, it needs to be mindful!
So you have some straw man, or baseline as a beginning
9. Proprietary and Confidential
Each Step: Reduce Risk, Increase
Value
9startupsecrets.comRoadmap to Success
Ideation Confirmation Creation Validation Repeatability Scalability Profitability Predictability
Increasing VALUE
DecreasingRISK
10. Proprietary and Confidential
Reality: Iteration
10startupsecrets.comRoadmap to Success
Ideation Confirmation Creation Validation Repeatability Scalability Profitability Predictability
Increasing VALUE
DecreasingRISK
11. Proprietary and Confidential
What will yours be?
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The Roadmap to Success
startupsecrets.comRoadmap to Success
Pivots?
Ideation
Repeatability?
Predictability?
Scalability?
Validation?
Profitability?
Funding?
Creation
12. Proprietary and Confidential
What will yours be?
• Expect the unexpected!
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The Roadmap to Success
startupsecrets.comRoadmap to Success
Pivots?
Ideation
Repeatability?
Predictability?
Scalability?
Validation?
Profitability?
Funding?
CreationOutlier
customers
Business Model
Reworking
Funding
Mirage
Iterations
The unexpected:
“near death”
experience
Team
Upgrades
Growth vs.
Leverage?
Re-creation
Startup
Euphoria
13. Proprietary and Confidential
What will yours be?
• Expect the unexpected!
Longer, harder, maybe even bigger
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The Roadmap to Success
startupsecrets.comRoadmap to Success
Pivots?
Ideation
Repeatability?
Predictability?
Scalability?
Validation?
Profitability?
Funding?
CreationOutlier
customers
Business Model
Reworking
Funding
Mirage
Iterations
The unexpected:
“near death”
experience
Team
Upgrades
Growth vs.
Leverage?
Re-Creation
Startup
Euphoria
15. Proprietary and Confidential 15
Milestones
startupsecrets.comRoadmap to Success
Increasing VALUE
DecreasingRISK
Product
Market Fit
Prototype
Problem Fit
Value Prop
Idea Fit
MVP & MVS
Customer Fit
Company
Execution Fit
Company
Public Market Fit
Company
Business
Model Fit
Ideation Confirmation Creation Validation Repeatability Scalability Profitability Predictability
16. Proprietary and Confidential 16
Whiteboard:
startupsecrets.comRoadmap to Success
Project, Org, Company Name
Team
• Team Member Names & Backgrounds
Why are they uniquely qualified to address this
problem / opportunity?
Value Prop
• Problem you’re solving
Product / Service
Vision
• Market need
Evolution in several years
How will you lead it?
Create Roadmap – TIMELINE
Ideation
Confirmation
Creation
Validation / Iteration
Repeatability
Scalability
Profitability
Predictability
Who? Why? How? What? When?
18. Proprietary and Confidential
What Are You Missing?
How much of this is incomplete or missing?
Team
Value Proposition
Product
Go-to-Market Strategy
Business Model
… and many others
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19. Proprietary and Confidential
Planning For the Perfect Pitch
How much of this is incomplete or missing?
Team
Value Proposition
Product
Go-To-Market
Business Model
… and many others
MONEY? See “Funding Strategies To Go The Distance”
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20. Proprietary and Confidential
Incomplete Stand Outs Are Better Than
Complete Stand Ups!
Investors are looking for outstanding:
• People
• Technology or other disruption
• Market opportunity
One outstanding of the above stands out versus all good, but none great
Investors don’t expect complete:
• Team
• Product
• Value prop
• GTM plan
• Business Model
Entrepreneurs don’t need all the answers!
• They just need to be self aware, listening, leaders!
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For (target customers—beachhead segment only)
Who are dissatisfied with (the current market alternative)
Our product is a (new product category)
That provides (key problem-solving capability).
Unlike (the product alternative),
We have assembled (key whole product features for your specific application).
Moore, Geoffrey A. (2009-03-17). Crossing the Chasm: Marketing and Selling Technology Project (p. 154). Harper Collins, Inc.. Kindle Edition.
For (target customers—beachhead segment only)
Who are dissatisfied with (the current market alternative)
Our product is a (new product category)
That provides (key problem-solving capability).
Unlike (the product alternative),
We have assembled (key whole product features for your specific application).
Moore, Geoffrey A. (2009-03-17). Crossing the Chasm: Marketing and Selling Technology Project (p. 154). Harper Collins, Inc.. Kindle Edition.
EG
Silicon Graphics in Hollywood
For post-production film engineers
Who are dissatisfied with the limitations of traditional film editors
Our workstation is a digital film editor That lets you modify film images any way you choose.
Unlike workstations from Sun, HP, or IBM, We have assembled all the interfaces needed for post-production film editing.
Moore, Geoffrey A. (2009-03-17). Crossing the Chasm: Marketing and Selling Technology Project (p. 154). Harper Collins, Inc.. Kindle Edition.
In the real world you’d iterate
Today we’re going to do a workshop to allow you to build a value proposition