14. LETโS HOPE TO GO VIRAL
The product appeals to the early adopters, and they
push it along, they need a motivation to keep doing this.
What is the hook?
15. time to regroup
you need a product marketing plan, that starts with a
product launch plan and continues thru the sales cycle
16. startup or shutdown?
continue to pray to your respective gods, and hope to go viral,
reach out to a few everyday with a hope that tooth fairy will help
17. THE RE-LAUNCH
If you are a startup, that hoped to grow organically, then
you need to regroup and rethink your marketing
strategy, starting with product launch
18. analyse and pivot
You can launch as many times as you want, till your
product hits the mark
24. identify the objectives
โข Get more revenue from the existing customers
โข Target a new market
โข Leverage a new technology
25. identify the personas
โข Lock in on the early adopters
โข Identify the features most likely to intrigue them
โข What will they do with those features
26. a positioning statement
TO parents, QuikShare.com is a content platform that
they can use to ๏ฌnd community veri๏ฌed child-safe
content, reliably aggregated by parents themselves
- with love from mom!
28. the marketing calendar
Launch is not an isolated activity, it is one of the events
on your marketing calendar, get an events calendar in
place, if you donโt have one
29. the distribution plan
It is important to carefully list out the distribution
channels that you plan to target, each channel should
be quali๏ฌed to establish itโs reach (at a given cost)
30. the pitch material
develop the sales material for your entire team, in a startup,
everyone is a sales person. They should understand the
message, pitch deck and how to sell
31. the buzz plan
the buzz plan is di๏ฌerent from the sales activities, for a
startup, its a combination of social outreach + organized PR
+ wacky activities (disruptive actions)
32. tech launch checklists
Deploying a software to a distribution channel is a small subset
of product launch activities. The technology team needs to work
in tandem with product team to line up the release per
marketing teamโs requirements
34. the event
The event is generally for the partners, sales channels and
your team. If you have a partner ecosystem, you need to
convince them that they can make money selling your product
35. the PR machine
Public Relations, reaching out to the press, planting stories
about your product, should coincide with your product launch
with an objective to drive tra๏ฌc to the product landing pages
36. monitor the buzz
The person responsible for PR needs to monitor the buzz from
PR, subscriber acquisition numbers and other related metrics
important for your product
37. product demos
Plan for live product demos for the partners, press and the
event attendees with special attention paid to press
39. collect feedback
TAP Partners, Resellers and people present at your launch
event are mostly part of early adopters, their feedback is
critical for the pivot
40. engage!
You will lose your early gains, if your team is not in a habit of
creating โproduct chatterโ.
41. lead generation plan
continue to execute on your lead generation plan, address
each customer segment with a focused positioning message
50. customer engagement
A strategy to engage customers, with an intent to keep them
coming back to your product, incentivize the early adopters
to create brand a๏ฌnity
51. the sales cycle
from the time a customer discovers you or you discover the
customer to the time the customer buys the product
52. customer relationship
CRM starts where โthe sales cycleโ ends. Once you get the
customer, try to keep it by building a relationship.
53. marketing
Anyone who wants to market without selling is STUPID.
Marketing is a tool that helps in sales and itโs e๏ฌectiveness
can easily be quanti๏ฌed with increased or decreased sales
54. QUESTIONS
keep them simple please, wonโt answer
di๏ฌcult ones just because .. I get bored
donโt forget to smile, if you dinโt get the joke, just do .. ha ha ha.