2016. 3. 21 개최된 비엔나 커피클럽 오스트리아 대사관 무역대표부

1.
Excellence in Innovation and R & D
February 2016

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You Know Austria Like
This…

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… or Like That…

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… or Like That…

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… but Best Like That

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Strong Economy in the
Heart of Europe
▪ Area: 83,872 km²
▪ People: 8.6 m.
▪ GDP growth: 0.8% (forecast 2015)
▪ GDP / capita: € 36,980
▪ R&D quota: 3.01% (forecast 2015)
GDP Industry: 28.4 %
GDP Services: 70.3 %
GDP Agriculture: 1.3 %

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Expert Staff for
Sustainable Corporate
Sucess in R&D
▪ Dual educational system
▪ Vocational schools (HAK, HTL
unique to Austria)
▪ 21 Academies of applied
sciences offering approx. 400 courses
▪ 22 public universities
▪12 private universities
▪ Foreign language competencies
▪ More than 1,000 extra-university
research institutions

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Research and
Development in Austria
▪ More than EUR 10 billion
were invested in R&D in
Austria in 2015
▪ With 3.01 % of GDP Austria is
above the EU average of 2.03
percent
▪ Research premium: 12%

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Austria‘s R&D Expenditures Grow
Above Average
As percentage of GDP
Source: Eurostat
1,5
1,7
1,9
2,1
2,3
2,5
2,7
2,9
1998 2000 2003 2004 2005 2006 2007 2008 2010 2012 2014
Austria
Germany
EU-27/28
* Forecast 2015
3.01 *

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Austrian Expenditures in R&D
Total 2015: 10,104.44 m. €
Others
2%Foreign
15%
Companies
48%
Regions
4%
Federal
31%
Source: Statistik Austria 2015

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Comprehensive Funding System
▪ Austrian Research Promotion Agency (FFG): promotes
R&D by companies along the entire innovation chain
▪ Austrian Science Fund (FWF): promotion of basic research
▪ Austria Wirtschaftsservice GmbH (AWS): funding bank for
corporate business development

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Innovation Hub Austria
OPEN
INNOVATION
Excellence
in professional
Research and
Development
StartUp Hub &
Industrial Clusters
Unique
educational system
and access to
Universities

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Austrian Cluster
Landscape
▪Economic and technological
cooperation
▪ More than 50 clusters
Approx. 3,500 companies
Approx. 420,000 staff

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COMET – All Centers in Austria

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Dynamic Growth of
Startups
Newly established companies in
Austria
1993: 14,631
2013: 36,946
2014: 39,738
Newly established companies in
Vienna
2013: 8,403
Thereof startups: 638
Share of startups: 7.6%

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More Factors for the
Startup Hotspot Austria
▪ Self-organization in startup
clusters and coworking spaces
▪ Supporting network (early-stage
investors, business angles,
incubators)
▪ “Limited company” with 5,000 €
as minimum cash contribution

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Startup Ecosystem
Incubators / Accelerators
• Pioneers Festival
• A1 Start Up Campus
• Frequentis Startup Centre
• Cisco “Entrepreneurs in Residence” (EIR)
• Erste Bank Go! GründerCenter
• I5invest
• Impact Hub
• AustrianStartups
• Founder centers at universities (Vienna University of Economics and Business,
Vienna University of technology, University of
• Natural Resources and Life Sciences, Vienna, Entrepreneurship Center
Network, etc.)
• Numerous others such as Slax (LeitnerLeitner), Blue Minds Company, ORF-
Accelerator, etc.

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From Startup to Global
Player
▪ Bwin: founded in 1997, now
3,100 staff, biggest online
gaming provider
▪ Jajah: supplier of web-based
telephony, 2009 acquired by
Telefonica for 145 m. €
▪ Runtastic: launched by 4
students in 2009, world leader
in fitness tracking, bought by
Adidas for 220 m. (2015)

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From Startup to Global
Player
▪ Paysafecard: European market
leader, first online means of
payment approved by banking
law
▪ UBIMET: fastest growing private
European supplier of
meteorological services,
stakeholder Red Bull (2012)
▪ AFFiRiS: launching the first
clinical tests for Parkinson
vaccine in 2012

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Success Stories
ITA
Infotope Information and
Communications
Technologies focuses on
safeguarding networks and
users from cyber threats.
LOCK 8
Smart phones serve as
electronic keys for
intelligent bicycle locks. A
special app locates bikes
by GPS.
Next Society
The startup based in
Vienna and NYC develops
the most intelligent
networking assistant for
professionals.

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Top Investor: Austrian FDI in CEE
Percentage of total investment in respective country and Austria‘s rank as investor, 2013
Croatia 1
Slovenia 1
Bosnia-Herz. 1
Romania 2
Serbia 1
Slovakia 2
Bulgaria 2
Czech Rep. 3
Macedonia 2
Albania 3
Hungary 4
Ukraine 5 3.2
7.8
8.1
10.5
11.4
11.8
13.2
13.9
16.2
17.9
21.6
27.3
Source: WIIW (Vienna Institute for International Economic Studies)

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5 Reasons for Korean Companies to Invest in Austria
▪Competitive technologies & innovative business environment
▪Qualified & flexible employees
▪High stability & security
▪Central European location
▪Huge market potential

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Attractive for Korean Companies

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Unmatched Quality of LIfe
Maximum = 10
Switzerland 1
Norway 2
Austria 3
Germany 6
Netherlands 7
Belgium 15
USA 18
Japan 19
France 20
Czech Republic 22
United Kingdom 23
Italy 29
Poland 49
Hungary 56 3.94
4.68
6.99
7.73
7.80
7.95
8.16
8.22
8.68
9.22
9.31
9.51
9.57
9.73
Source: World Competitiveness Yearbook 2015

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ABA –
Invest in Austria
Ms. Daniela Derka
Business Location
Consultant
d.derka@aba.gv.at
Mr. Franz Schröder
Commercial Counsellor &
Trade Commissioner
seoul@
advantageaustria.org
Mr. Wilfried Gunka
International Director
w.gunka@aba.gv.at