14. An Imperfect World You Have (1) Message Find Out Right Now Who. Hint: They Are On Your Friends List myluvcrushmsg.com Is It Love? Take The Quiz Enter Your Names To Check This Is So Accurate, It's Scary! NewCrushAlert.com
15. Monetizing Your Inventory Option Pros Cons In-house Sales Team Better Rates, Full Control Pricey, Need Staff Ad Networks Quick set-up, Great Reporting Limited Ads, No Guarantees Ad Sense Strong Adv Base, Solid Yields Restrictive Terms, Ad Crack Affiliate/CPA Programs Flexibility, More Integration Options Hit or Miss, More Manual
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17. When East Meets West From Ads CPM CPC CPA / affiliate, leads From Users ecommerce subscriptions virtual goods Ad Payment Platforms Ads Instead of $
19. What Is It Users Want Something The Problem: They Don’t Want To Pay with Cash Social Media Apps Software The Solution: They Will “Pay” Through Ads Movie Tickets Source: Trialpay.com
20. Flow Social Media – App Developer Digital Goods – Consumer Proposition Source: Trialpay.com Source: OfferPal Media Source: Super Rewards Social Media - Integration
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22. Mix And Match From Ads CPM CPC CPA / affiliate, leads From Users ecommerce subscriptions virtual goods Ad Payment Platforms Ads Instead of $ One Style Does Not Fit All
23. Questions? Jay Weintraub jay.weintraub[at]gmail.com Blog: jayweintraub.com @jayweintraub @leadscon
24. Four Factors Affecting RPM Impression Count/Person RPM # Impressions Targeting & Placement Level of Targeting RPM # Advertisers Advertiser Base RPM Content / Ad Relevance Relatedness RPM