Project Portfolio 2.

1. By: Starr Sidoti
Personal Brand Canvas
Keynote Presentation

2. Sports
Marketing
and Media
I would most love to work in the sports industry. Specifically, sports
marketing and media which is my chosen major. Sports have always been
a passion of mine. I have always loved anything competitive and that
makes you work harder. Being in the marketing and media field, I have a lot
of opportunities when it comes to working behind the scenes with sports
agencies, teams and professional organizations. My dream would be to
work for ESPN in some aspect once my degree is complete.

3. Who Am I?
❖ Hard worker
❖ Self sufficient
❖ Personable
❖ Go getter
❖ Goal oriented
❖ Successful
❖ Creative
❖ Responsible
❖ Dedicated
❖ Active
❖ Helpful
❖ Flexible
❖ Organized

4. Skills
❖ Microsoft Office proficient
❖ Scheduling Experience
❖ Ability to multitask
❖ Ability to work in a fast paced environment
❖ Superior written and verbal skills

5. Profession
❖ My approach to work has always been head on. I have
worked with people for years and am able to build rapport
quickly and develop personal relationships in order to help
not only myself, but my company and the customer as
well. My work history has grown me from the bottom to
where I am now; with management experience and a list
of skills I can take with me to my future employer.

6. Credentials
❖ Work history
❖ Knowledge of the sports industry
❖ Work related skills already
adapted
❖ Previous clients
❖ Professional references
❖ Relationship building skills

7. Promise
❖ I have experience implementing strategies when it comes
to sales and what works out for the customer. In marketing
there are a lot of strategic planning taking place to see what
works for the market. I understand that at times things can
be down and slow and that where I would come in.

8. Positioning
I have been self driven from a young age to achieve my goals and
dreams. My competitor will take this position because they need a
job I will take this position because I want a career in something I
am passionate about. A mother of 3 doesn’t waste time putting in
the work. If you want to see someone multitask and handle high
pressure situations and get the job done, then that’s me.

9. Audience
ESPN
NFL
MLS
MLB
WNBA
NIKE
ADIDAS
UNDER ARMOUR
These are all companies who are predominant in the
sports world and who will have to know who I am. They
are not only sports affiliated but they are
affiliated as entertainers. They are constantly looking for
ways to grow their audience and their customer base.
They want to know how to appeal to more people.

10. Networking & Marketing
LinkedIn Google+
Twitter Pinterest
Facebook Tumbler
Instagram
My audience needs to be built from scratch.
Twitter is a great place to do that when it comes
to social media. LinkedIn would be my route to
securing professional relationships. With Twitter
I can create my buzz and following in the sports
world by posting my options and links to related
topics. LinkedIn will enable me to connect with
those already where I want to be.

11. ❖ Other students
❖ People switching companies
❖ Cody Sullen from Full Sail who graduates
the same month and year I do and is in this
class.
I feel I compare fairly well to my competitors
however it will be difficult to compete with
those who do have experience and are
applying to the same job as me. Hopefully that
will be where my ‘what stands me apart’ comes
into play
Competitors

12. Professional Development
❖ Ask for more assistance from my
professors
❖ Reach out to other students who
have graduated or are still
enrolled
❖ Work on developing ,y
knowledge with more software
programs
❖ Research deeper into entry level
careers and see how I can grow
past that

13. Goals
❖ I will grow my brand awareness by
updating my LinkedIn profile
❖ I will grow my brand awareness by
posting more media content
related to my chosen field
❖ I will increase my connections on
LinkedIn weekly by 5%
❖ I will follow more people
connected with the sports industry
on all social media platforms

14. References
❖ LinkedIn (2019) Retrieved fromhttps://www.linkedin.com/company/national-football-league/jobs/
❖ LinkedIn (2019) Retrieved https://www.linkedin.com/company/espn/jobs/
❖ LinkedIn (2019) Retrieved https://www.linkedin.com/company/national-basketball-association/
❖ National Center for O*NET Development. 13-1161.00 - Market Research Analysts and Marketing Specialists.
O*NET OnLine. Retrieved February 17, 2019, from https://www.onetonline.org/link/summary/13-1161.00
❖ National Center for O*NET Development. 15-1199.10 - Search Marketing Strategists. O*NET OnLine.
Retrieved February 17, 2019, from https://www.onetonline.org/link/summary/15-1199.10
❖ National Center for O*NET Development. 11-2011.00 - Advertising and Promotions Managers. O*NET OnLine.
Retrieved February 17, 2019, from https://www.onetonline.org/link/summary/11-2011.00