Lietuvas mediju reklāmas tirgus apjomi, sākot no 2005.gada līdz 2010.gadam. Apkopoti TNS Lietuva publiskotie tirgus dati un mediju aģentūras Starcom 2011.gada prognozes.

1. LItHuANIA:
Media adVerTising
markeT oVerVieW Y2010

2. Lithuania media advertising market
declined by 1,5% in 2010 vs. 2009

3. Media billings declining by 1,5%
+9%
+1 6% -39 Difference in Net spending, EUR
%
Y2010 vs. Y2009
+1 8% -1,5 Media
%
TV +6%
Radio - 7%
Newspaper - 17%
Magazine - 6%
OOH - 4%
Internet +25%
Cinema - 18%
Total Market - 1,5%
• Decline in advertising net spending for non-TV media: highest drop in cinema (-18%)
and print (-13%)
• TV (+6%) and internet (+25%) investments increased
Data source: TNS Lithuania

4. TV increases market share by ~3pp,
reaching 47% SOS
• Changes in ad spending share: TV (+3pp), internet (+2pp) and print (-4pp).
Other media SOS fluctuations are within range of ~1 pp.
• TV and print remains main media channels with highest SOS
Data source: TNS Lithuania

5. Starcom forecasts Y2011
Lithuania advertising market
will grow by 10%

6. Starcom forecasts Y2011 Lithuania advertising
market will grow by 10%
+9%
+1 6% -39
%
+1 8% -1,5
%
+10%
• Lithuania advertising market will start growing in Y2011. Biggest growth is expected in TV
and Internet (the same as in Y2010).
Data source: TNS Lithuania & Starcom predictions

7. Lithuania advertising market is expected to
recover slightly better than Central & Eastern
Europe markets in Y2011
50%
Central & Estern europe Lithuania
Year on year % change for media billings
40%
30%
20% 9%
13% 10%
10% 7% 8%
0%
Y08 vs. Y07 Y09 vs. Y08 Y10 vs. Y09 Y11 vs. Y10
-10% -1,5%
-20%
-30% -25%
-40%
-39%
-50%
Data source: TNS Emor, Starcom preditions
Zenith Optimedia market predictions

8. © Starcom