Aaramshop slides PPT Planning for Media Direct & Online Marketing Group

1. Aaramshop.com

2. Introduction
 Founded in 2011 by Vijay Singh
and has 501-1000 employees.
 Headquarter Regions are Asia-
Pacific.
 It is in the food and beverage
(grocery) category
 Works in more than 49 towns in
India.
 Has more than 6,100 partner
kirana retailers.

4. Product Expectations
 Products/services of
Aaramshop.com have to be
acceptable quality for the
customers.
 Must be able to satisfy the basic
expectation of Indian customers.

5. Added Services
 Product/service discounts,
individualized promotions as
well as coupon redemptions.
 Good customer service such as
quick delivery and the ease of
making a shopping list on the
Aaramshop.com application.

6. Price
Expectations
•Acceptable pricing
The customers of Aaramshop.com are the
kind to expect the prices of the products
being sold to be of acceptable pricing.
•Value for money
These customers typically expect value for
money and when they are able to get it, they
feel satisfied and become loyal customers of
Aaramshop.com.
•No delivery cost.

7. Ordering Process
 A typical e-commerce customer would
want the ordering process to be easy to
use and convenient.
 Ease of use in terms of payment terms,
being able to receive cash on delivery
(COD), being able to access the frequent
asked questions (FAQ).

8. Website Expectation
 Modern, easy to use and integrated.
 Able to navigate the website easily by
virtue of a user friendly interface.
 Transactions on the website can be
carried out securely and there is ample
information on the website that can
serve as a guide to the users to get the
most from the website

10. Introduction Factor
 Aaramshops.com’s business model
was first used for facilitating business
with its retailers. It then started to
scale its operations further in order to
satisfy changing preferences and
demands of its consumers, hence
extending its reach to its various
consumer segments.

11.  Price Discounts and Promotion Coupons
Via its mobile coupons-based focused on marketing, Aaramshop.com has
been able to contact its customers by making very exciting and customized
offers which can be redeemed by them.
 Reliability Factor
Aaramshop.com ensures that its website is safe and secure. It also makes
sure that the brands which are present on its platform are trusted .

12.  Ease of Use of the Platform
Its e-commerce platform is very easy to use and is uncomplicated, hence
bringing about better convenience to the customers.
 Variety Factor
When it comes to fast-moving consumer goods, the company ensures that it
provides its customers with a wide range of retailers of decision who are able
to guarantee quality and quantity

14. Middleman Stigma
 Worried that Aaramshop.com is an
intermediary, leading to higher prices.
 Solution
Eliminate their opinions and offer high
value discounts and coupons.

15. Lack of Knowledge
 Consumers lack a proper understanding
of how e-commerce works.
 Solution
 Unable to enjoy the benefits provided by
Aaramshop.com.
 use the roll-out factor to help consumers
understand how e-commerce works .

16. Lack of Computer Literacy
 Can't use electronic devices for
shopping.
 Solution
by showing how easy it is for an ordinary
consumer to use the platform.

17. Digital Technological Barriers
 Digital technology related risks
(Security risk, hacker risk,
hardware/software failure).
 Limit Aaramshop.com use of technology
to achieve business goal effectiveness.
 Solution:
By ensuring the security and simplicity of
the e-commerce platform.

18. Unwillingness to Change
 Refuse to use e-shopping.
 Stick to traditional shopping methods.
 Solution:
Use trust factors to make customers trust
electronics.

21. Bargain power of buyers- High
 Millions of consumers on the internet which are
potential customers of Aaramshop.com.
Competitive Rivalry- High
 Rivalry between the different types of e-
commerce platforms is quite stiff.
Threat of New Entry- High
 The online shopping industry has low entry
barriers which makes the threat of rivalry high.

22. Delivery Model
Current Delivery Model
“Store-to-home”
 Aaramshop.com currently implements
“store-to-home” model for delivery.
 However, India is starting to follow the life
cycle of the concept of e-grocery.
 Different delivery models have arose and the
firms executing them have encountered
their own share of disappointments and
victories.

23. Delivery Model
Recommended Delivery Model
“Click and collect”
 Customers have the option to make an order
via its online portal and collect the product
from their store.
 Saves the customers time in scanning and
locating products.
 The reduction of order picking and packaging
time saves costs and has a positive effect on the
financial performance of Aaramshop.com

24. Delivery Model
Recommended Delivery Model
“Drive Thru”
 Aaramshop.com and customers would agree
on a 3rd party pick up location and the
customer would pick up the order from the
agreed location.
 This model will save costs and increase the
profit of Aaramshop.com.

25. Conclusion
 Aaramshop.com has performed very well in accordance with the customer
expectations which leads to it having loyal and satisfied customers.
 The success factors of Aaramshop.com are helpful in addressing the barriers of
AramShop.com.
 It has been proposed that Aaramshop.com can use a modified business delivery
model that includes the elements of the “store-to-home”, Click and collect” and
“Drive thru” models.

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