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GUESS WHO - Stanford Facebook Class
1.
Guess Who? Designing
for engagement in a social context
2.
First: why you
should bother listening
3.
Users couldn’t stop
coming back
4.
Users couldn’t stop
coming back Only 24% of users visited less than five times
5.
Users couldn’t stop
coming back The median user visited between 9 and 14 times
6.
Users couldn’t stop
coming back More than 15% of users visited 50+ times
7.
Visits were often
deep
8.
Visits were often
deep Only 30% of visits went to less than three pages
9.
Visits were often
deep 4.7% of visits went to more than 20 pages
10.
Users stayed for
a while, too
11.
So what is
the Guess Who? app +
12.
=
13.
3 design decisions
that mattered
14.
1. Encourage Reciprocity
15.
2. Create Shared
Intimacy
16.
3. Act Fast
on Surprising Data
17.
Thank you Tom
Brow (tebrow@stanford.edu) Sean Kandel (skandel@stanford.edu) Noah Weiss (noahweiss@stanford.edu)
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