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What makes Facebook tick? ,[object Object]
convenient  &  respectable feel connected to existing friends stay updated on existing friends get info about new people start & build relationships express your identity and views Facebook is the most way to . . .  • Clean design
convenient  &  respectable feel connected to existing friends stay updated on existing friends get info about new people start & build relationships express your identity and views Besides, todays college culture demands Facebook use.  Alternative: social isolation Facebook is the most way to . . .  • Clean design
convenient  &  respectable feel connected to existing friends stay updated on existing friends get info about new people start & build relationships express your identity and views Besides, todays college culture demands Facebook use.  Alternative: social isolation Facebook is the most way to . . .  • Clean design easy to use centralized not demanding tailored
convenient  &  respectable feel connected to existing friends stay updated on existing friends get info about new people start & build relationships express your identity and views Besides, todays college culture demands Facebook use.  Alternative: social isolation Facebook is the most way to . . .  • Clean design easy to use centralized not demanding tailored exclusive feel trust culture authentic info privacy focus
Facebook’s Momentum Facebook
Facebook’s Momentum Facebook MySpace
Facebook’s Momentum ,[object Object],[object Object],[object Object],[object Object],Facebook MySpace eBay
FB’s Platform Launch MySpace Facebook eBay May 24, 2007

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  • 3. convenient & respectable feel connected to existing friends stay updated on existing friends get info about new people start & build relationships express your identity and views Besides, todays college culture demands Facebook use. Alternative: social isolation Facebook is the most way to . . . • Clean design
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  • 9. FB’s Platform Launch MySpace Facebook eBay May 24, 2007