Stacy Morgan has over 15 years of experience in sales, marketing, and business development roles in the sports and entertainment industry. She is currently the Maintenance Coordinator/Business Development at Gator AC & Plumbing, where she oversees planned maintenance accounts and helped improve renewal rates by 15%. Previously, she held various sales, marketing, and partnership roles with organizations like the Pittsburgh Pirates, IMG Academy, and minor league baseball teams. She has a proven track record of exceeding sales goals, growing revenue, and developing community relationships.

1. Stacy
Morgan
Work Experience
Gator AC & Plumbing – Bradenton, FL (01/05/15 – Present)
Maintenance Coordinator/Business Development
 Oversee and manage 1,118 planned maintenance accounts, including large commercial accounts with more than 10
locations
 Responsible for the development and implementation of improved processes, which improved renewal rates by 15%
 Conceptualized and executed new department programming to increase committed customers and subsequently
revenue
 Responsible for reconciling the department’s outstanding accounts receivable, reducing outstanding AR by nearly
$20,000
 Actively maintain community contacts, connections and relationships through continued involvement in the Manatee
County Chamber, MYP, MYP Executive Committee and Lakewood Ranch Business Alliance
IMG Academy Golf & Country Club – Bradenton, FL (08/2012 – Present)
Banquet Server
 Manage the experience of up to 300 guests and deliver quality customer service consistent with the IMG brand
 Generate increased revenue through promotion of food & beverage specials
 Execute functions independently through solid decision-making and the ability to problem solve quickly
 Responsible for the organization, sales and cash reconciliation of special events
Conley Buick GMC – Bradenton, FL (07/02/14 – 01/03/15)
Commercial Truck Sales Consultant
 Responsible for developing business prospects through utilization of the community contacts I had developed
 One of three commercial consultants responsible for new business development and department budget
 Sold 13 vehicles with only six months on the job
Pittsburgh Pirates/Marauders – Bradenton, FL (01/19/10 – 06/26/14)
Sales & Marketing Coordinator
 Grew revenue through active pursuit of new corporate, group and hospitality partners
 Managed, developed and grew corporate partners through relationship development and strong client service, including
program activation and return on investment
 Conceptualized, designed and executed sponsorship campaigns that embodied the client’s organizational objectives,
supported established client goals and supported long-term partnerships
 Designed, packaged and presented sponsorship proposals that were client-focused and effective in attracting the
organization’s desired results
 Was responsible for effectively identifying and creating new sales inventory and establishing a pricing structure that
maximized the organization’s revenue opportunities
 Planned, developed and implemented new promotional programs that created client/property interaction, strengthened
relationships and showed quantifiable results
 Assisted with actively pursuing and selling a multi-purpose top-rated training facility for outside groups, which created
non-traditional revenue
 Created and executed a comprehensive marketing plan that created brand awareness for the Pirates’ Florida State
League (FSL) baseball team
 Was responsible for creating strong community relationships through active involvement with key initiatives and created
and organized special events
 Oversaw and managed the Pirates Community Commitment Program for nearly 30 Bradenton Marauders players
C: 864-382-6858
E: StacyMorgan24@yahoo.com
6355 36th
Court East
Ellenton, FL 34222

2. Stacy
Morgan
Work Experience
Greenville Drive Baseball – Greenville, SC (01/26/09 – 01/15/10)
Corporate Marketing Manager
 Identified new clients and sell season ticket plans, hospitality packages and group outings
 Managed, maintain and grow existing relationships with customers
 Led monthly group sales in June, July and August
 Executed contract fulfillment for 12 corporate partners, including two premier partners
 Researched and pitch new-business partnership opportunities
 Cultivated relationships through active community involvement to promote sales opportunities
 Managed corporate suites and serve as liaison to 16 corporate suite partners
Texarkana Gunslingers – Texarkana, TX (01/14/08 – 01/19/09)
Director of Sales & Marketing
 Collaborated with general manager and team owner to develop a strategic plan for creation and execution of a new
independent franchise
 Hired, motivated and lead 4 front office and 30 game-day employees
 Trained front office staff on all aspects of front office operations, sales strategies, techniques and client satisfaction
through contract fulfillment
 Managed game day operations and trained staff to create a fun fan experience
 Created sponsorship and advertising inventory through facility analysis and creative thinking and generated
comprehensive weekly reporting for the ownership
 Cultivated new corporate and small-business partnerships through community involvement, networking and cold calling
to maximize revenue generation in all areas of sales: group sales, season tickets, game-day tickets, sponsorship and
advertising
 Planned and executed a marketing campaign to support the organization’s strategic goals; including a $40,000 media
campaign
 Negotiated all radio, television and print media buys in support of the team’s strategy to create awareness and grow a
fan base
 Supervised ticket operations, devised creative ticket programs and guided ticket managers to grow ticket sales through
cold calling and sales techniques
 Wrote press releases, created team interest within local media and oversaw, instructed and guided the media relations
department
 Designed and ordered team merchandise; tracked sales and actively merchandised nearly $30,000 of inventory
 Planned promotional nights and created interactive, fun-filled game night and on-field promotions; oversaw the
Funslingers
 Designed and implemented community programming to increase team visibility and create goodwill within the
community
 Designed and developed print marketing materials: sales brochure, souvenir program, pocket schedule and flyers
C: 864-382-6858
E: StacyMorgan24@yahoo.com
6355 36th
Court East
Ellenton, FL 34222

3. Stacy
Morgan
Work Experience
Hudson Valley Renegades - Fishkill, NY (10/15/05 – 11/27/07)
Director of Corporate Partnerships and Communications
 Surpassed personal sales goal by 40%, which had quadrupled form previous year
 Successfully negotiated and closed the largest-ever All-Star Game sponsorship package for the New York-Penn League
at $25,000
 Developed and sold sponsorship/advertising packages that promote the strategic goals of the team and its corporate
partners
 Conducted property analysis to determine untapped real estate potential and subsequently create new programming
 Oversaw and managed contract fulfillment for 71 clients; 61 were new business and resulted in nearly $150,000 in
revenue
 Developed community initiatives that promoted the team brand and created goodwill
 Organized the player appearances for local community organizations
 Managed the host-family housing program and served as liaison between the housing committee and the team
2006 season:
– Exceeded 2006 personal season sales goal by more than 250% as a result of developing successful marketing
programs and diligently selling sponsorships and advertising
– Oversaw all aspects of team communications and generated publicity through press releases
– Directly responsible for successful launch of a new cable show: Renegades Clubhouse Report
– Managed website updates and created online marketing components
– Sought and secured new media partners that resulted in 30% more coverage
– Increased team publicity with successful story pitches to local and national media
Education
University of Louisville, Louisville, KY
Bachelor of Science Degree,
Sport Administration
Minor: Communications
Business Observer
Forty Under 40
2012
Awards
 Proficient: Microsoft Office Word,
 Outlook, Excel and PowerPoint
 Proficient, Tickets.com & Glitnir Ticketing
 Entry level web-site development and
Photoshop
Skills
C: 864-382-6858
E: StacyMorgan24@yahoo.com
6355 36th
Court East
Ellenton, FL 34222