From cooking “kid-friendly” options to missing meals all together, Moms believe that their and their children’s diets lack the nutritional value they need. To make up for the deficiency, where do Moms turn and what do they deem worthy enough to influence there purchasing decisions? Below we share their thoughts about everything from caffeine to probiotics, protein to fiber, and everything else Moms seek for their health.  

2. Fiber comes in next: with 55% of Moms supplementing their diets with it weekly.