This presentation details the basics of what social media is, types of social media, ways insurance companies are using social media, and how technology or service providers can use social media to increase interaction with current and potential customers.

2. 2010 Exhibitor Education Session
“Social Media Strategies
You Can Use Today”
Sunday, June 6
1:00 – 1:30 PM

3. Jennifer Overhulse‐King, Principal Owner – St. Nick Media Services
Jennifer Overhulse‐King is the principal owner and founder of St. Nick
Media Services. She is a writer, as well as a marketing and public
relations expert, with more than 20 years of journalism background and
expertise. Jennifer began working with the insurance industry as a
copywriter for The National Underwriter Company, and she subsequently
held various marketing leadership positions with National Underwriter,
Tech Decisions, Claims Magazine, and Florida Underwriter. As principal
owner of St. Nick Media Services, Jennifer works with vendors and
insurance companies alike to tailor marketing, PR, advertising and sales
messages/efforts specifically for constituent groups important to the
insurance industry. She has recently published expert articles in
Insurance & Technology, Tech Decisions, Best’s Review, National
Underwriter, Insurance Networking News, AT&T’s Networking Exchange,
IASA’s Interpreter and the Journal of Insurance Operations. She is a
member of the Insurance Marketing Communications Association
(IMCA), the Insurance Accounting & Systems Association (IASA) and is
editor of IASA’s Interpreter.

4. June 6
June 6 June 6
June 6
Agenda (continued)
 What is social  How can
media? technology and
 How are service providers
insurance use it?
companies using  What’s the
it? payoff?

6. What is it?
at s t? • Facebook
Social
Networking • LinkedIn
• Twitter
Social media is…
…user‐generated • D li i
Del.icio.us
Social
content distributed Bookmarking • Digg
• Reddit
through social Social
interactions
Media
facilitated on an • AOL Instant
almost real‐time Instant Messenger
Messaging
basis by the Internet
b i b th I t t • MSN
Messenger
or other forms of
electronic • Blogs
distribution.
distribution Independently
-Guided Web
y • Wikis
Vehicles
• Message
Boards

7. Important Points to Consider
Important Points to Consider
 Company Culture
 If/When/How Your Customers & Potential Customers Are Using It
 Demand for ROI
 Ability to Maintain It
 Developing a Strategy
Developing a Strategy
 Implementing a Policy
 Technology/Regulatory Concerns

8. How Are Your Customers & Prospects Using It?
How Are Your Customers & Prospects Using It?
 Lead Generation
 Market Research
 Brand Recognition
 Product Announcements
 Promotions
 Service Channel
 Tech Support

9. How Are Your Customers & Prospects Using It?

10. How Are Your Customers & Prospects Using It?
p g

11. How Are Your Customers & Prospects Using It?

12. How Can Technology & Service Providers Use It?
How Can Technology & Service Providers Use It?
 To create opportunities for interactions you wouldn’t normally
have…
 With customers
 With prospects
 To influence key groups of constituents…
 Industry analysts
 Trade publications
Trade publications
 To build a personality for your brand…
 In front of competitors
 In front of distribution channel partners

13. What’s the Payoff?
What’s the Payoff?
 Additional Channel for Your News (One You Control!)
 Establishes Your Company as a Thought Leader
 Reinforces Advertising, Marketing & Sales Messaging
 Gives You Access to Customer Feedback You
Wouldn’t Otherwise Get
 Populate the Lead Pipeline
 Drive Traffic to Your Trade Show Booth

14.  Q&A on Social Media
Jennifer Overhulse‐King, Principal Owner – St. Nick
Media Services
 What else would you like to know?
What else would you like to know?
 How do I sell it upstairs?
 Will I increase sales or just populate my lead
Will I increase sales or just populate my lead
pipeline?
 What are the dangers of getting involved in social
media?

15. Questions?
Jennifer Overhulse‐King
Principal Owner
St. Nick Media Services
15695 Glencoe‐Verona Road
Verona, KY 41092
Phone: 859‐803‐6597
Email: jen@stnickmedia.com
www.twitter.com/stnickmedia
www.facebook.com/stnickmedia
www.linkedin.com/in/stnickmedia
www linkedin com/in/stnickmedia