How to Create / Set up a Google Plus Business Page – Make Your Business World Wide.

HOW TO CREATE | SET UP
GOOGLE PLUS BUSINESS PAGE

PowerPoint Presentation by Freelancer Seo Consultant in Mumbai, India

Google has just launched pages on Google plus to feature businesses and
brands where people can follow them. A Google+ Page is just like a Facebook
fan page with Google taste in it. The competition between Google and Facebook
is well-known, and we all know how Google is bent on killing Facebook!
Introduction to Google+ business pages is yet another take from Google to push
back Facebook.

Although Google+ picked up users at an impressive rate after its launch earlier
this year with millions clamoring to open an account each week, the search
engine was reluctant to open its doors to business users. That all changed last
month and now businesses of all shapes and sizes have been invited to create
their own Google+ page.

Everybody’s been arguing over the value of Google Plus lately. Some say it’s
only for geeks and others say it’s a waste of time. Well, Google just changed
the conversation in a big way and just in time.


If you hold a business, run a company, website, blog; you can grow audience
for your brand with Google Plus with the new Google+ for business. Take a
look, how a Google+ Page looks like:


How To Create a Business Page -
1. To create a business page on Google+, you first need to create a personal profile. You
can use the same log in you use for other Google services such as Analytics or Ad Words
to keep things simple. Once you have a personal profile, you can create your business
page. When updating, this will be accessible via the personal profile section but all
updates will be posted in the business name rather than your own.

2. When you have created a personal profile, you need to head to the business
department to create a brand page. That can be found here:
http://www.google.com/+/business/

3. You’ll get a number of options, similar to those offered by Facebook when you click on
the ‘create a page for a business’ option. Google+ allows you to choose from a number of
categories:

Local business or place: Choose this option if you’re a ‘landmark’ such as a bar, a
restaurant, a museum, a store or a hotel
Product or brand: Choose this option if you’re a manufacturer of a certain product such as
line of jeans or a brand such as a computer chip, a home appliance or similar
Company, institution or organization: Choose this option if you want to create a page for
your company, school or non-profit
Arts, entertainment or sports: Choose this if you’re an athlete, a singer or entertainer
Other: Choose this if your particular area of activity doesn’t fit in with any of the above

Now, you’ll be asked to pick a relevant sub category and add some basic information such
as page name and website address. You’ll also be prompted to decide on access levels –
either suitable for all eyeballs or restricted to 18+. Google+ will ask for a Tagline or 10
words that defines your website best; fill them in. Upload a Profile Photo, for example, the
logo of your brand. Click “Continue“.


Done! You have created a Google+ Business page for your brand!
Now, you can invite people to follow your page, share it on your Google+ profile or can
put a badge on your blog or website.


Update: You can also toggle between your Google+ Profile and Google+ Business pages by
clicking the pages link besides profile photo. Refer the below screenshot:


Once your profile is ready, you can start posting to your profile by adding status updates,
links, photos and videos just like you do on your personal Google+ profile. I would suggest
writing a post or two before you use the “Spread the word” option in your right sidebar to
announce your page to your personal profile connections.


Following and Engaging With Your Fans -

you can follow your page’s fans back and add them to Circles.
To find out who has added your page to their Circle, you can check your Notifications
under Stream in the left sidebar. You can also look under your Circles > People who’ve
added you area by clicking on the Circles icon.

You can drag your fans into one or more of the four default circles.

Team Members—The people you will share the inside scoop with. This could be a great
way to share company news with only the people you want to see it.

VIPs—Your most loyal customers and closest partners.

Customers—All the people or organizations you want to build deeper relationships
with. You could possibly use this Circle to send out special discounts and promotions!

Following—People you don’t know personally but whose posts you find interesting.


you can follow your fans’ updates, comment on your fans’ status messages, and +1 their
updates as your page. The functionality for a Facebook fan page to interact with a personal
profile on Facebook isn’t there, but it is in Google+. Your fans will even see your interaction
with their updates in their notifications!


Change or edit your
profile picture

G+ Notifications

Edit Profile

You can update your
status, links, photos and
videos

Share Your G+ Page

You can +1, share and
comment on your status,
Your G+ Circle links, photos and videos

Connecting Your Google+ Page to Your Website
You can connect your website to your Google+ page using the Google+ badge configuration
tool. Regardless of whether you want to add a badge to your website, you will want to
connect your Google+ page to your website simply for the search benefits.


If You’re in Need of Some Creative Inspiration, Here are a Few Established Google+ Pages for Social Media.

Search Engine Land

Mashable


HotSuite

Google Plus (+)


Social Media Explorer

Social Media Examiner


THANK YOU
PowerPoint Presentation by Srujan Shinde | Freelancer Seo Consultant in Mumbai


How to Create / Set up a Google Plus Business Page – Make Your Business World Wide.

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How to Create / Set up a Google Plus Business Page – Make Your Business World Wide.