Facebook Advertising is vital to pull customers your site in order to sell products or service. Here are the 5 facts we listed out for facebook advertising.

2. Overview:
Today Digital Marketing revolves around Social Media
Marketing to pull customers to our site. There are lot of social
media platforms are there to advertise our products. But still
“FACEBOOK” is king among them because of lot of people
using it rather than the other Social Media Marketing sites.
Keeping this trend in mind we provide 5 tips for facebook
advertising to advertise your products.

3. Facebook bid strategy should change based upon
seasonality:
● The entire Facebook algorithm is based on a bidding
system that decides a cost of an impression in view of
numerous variable elements.
● The more individuals bid on a particular target, the more
costly an impression will be. This is the reason why
Christmas, Black Friday and other busy days have higher
value per click.

4. Click to Chat Ads are an Option:
● This is an awesome approach to give customer service to
your audience, particularly the individuals who have
already come in contact with your website or know about
your product.
● To set this up, simply start with the click to website
campaign - from there you can implement this strategy.

5. Different Placements Mean Different Strategies:
● Facebook allows you to advertise across multiple
devices for your advertising needs.
● However, it’s good to keep in mind that depending on
the device, user behaviours can change along with
different ad requirements.
● In order to optimise your ads accordingly, you can take
the strategy of breaking up your campaigns and ad sets
by a device for maximum performance.

6. The measure of content in the image impacts delivery:
● This one is pretty straight forward - the higher amount of
text you have in your image, the less likely your ad is to
show.
● When you include images with little to no text, Facebook
will reward your ad with a higher frequency of delivery and
lower cost per impression.
● If you are unsure if your ad will pass, you can check your
ad image through Facebook’s Text Overlay Tool.

7. Refreshing advert creatives is very important:
● Most Facebook campaigns don't give advertisers control
over the recurrence of advertisement delivery to the same
customer.
● This can make some inconvenience in potential
customers and push them far from a potential buy.
● Facebook advertisers need to change the contents and
innovations of the advertisements to keep away from this
issue.

8. Contact Us:
Website : www.brightbridge.co
Email : reach@brightbridge.co
Blog : www.brightbridge.co/blog
Facebook Page : www.facebook.com/BrightBridgeofficial/
Twitter Page : https://twitter.com/brightbridgecbe