Voice search marketing

1. Voice –Search
Marketing

2.  Voice search is voice recognition
technology that allows the users to
search for things by speaking into the
device that they are using.These can
be anything from their smartphones
to their home assistant devices.
What is Voice Search Marketing ?

3.  Using natural language
 Targeting long tail
keywords
 Providing brief
answers to Query
 Understanding the
intent/Focusing on
action queries
 Tightening your local SEO Schema
How to Optimize for website for Voice – search?

4.  Voice search is gaining popularity making
several companies change their SEO
strategies altogether.Today,keywords are
getting more colloquial to enable better
voice search results.Voice search also
targets local leads who are most likely to
become buyers in the future.
HOW TO OPTIMIZE FOR VOICE SEARCH

5.  Today, voice search is the most prevalent type of
search. Research shows that 41 of adults and 55
of teens rely on voice search every day. These
numbers are growing constantly. Voice search is
more alluring because it is fully hands free, it
is fast and it also allows the user to
multi-task.
 With better technology available, voice search is
also becoming more reliable. Today, the speech
recognition error is as low as 8. Needless to
say, optimizing your business for voice search is
a sure shot way of improving search engine
rankings. With voice recognition software like
Cortana, Siri, Google Assistant becoming more
reliable and user-friendly, the way people run
searches has changed drastically.
Why voice search?

6.  Optimizing your website for voice search
 The way people speak and the way they type is
quite different. With voice search, the phrases
are longer and more colloquial. So, the keywords
that you choose should match this. However, there
is more the voice search SEO than keywords. Here
is a step by step breakdown of how you can
improve voice search SEO for your website.
 Focus on local leads About 22 of people are
looking for content that is local. This means
that businesses that run in one geographical
location should pay a lot more attention to voice
search SEO than the rest.

7.  Voice search is here to stay. So, your SEO
strategy should devote a large chunk to voice
search. Creating content that is more specific
and constantly understanding what people are
actually searching for is the first step towards
a successful voice SEO campaign. Remember that
voice searches are more urgent than the typed
ones and if your SERP ( search engine results
page) ranking is good, you are likely to get more
conversions.

8.  Including an FAQ page is a great way to use the
data that you collect from your consumers. The
long tail plus keywords can be used in the FAQ
page. Questions should sound more natural. You
can also create multiple pages for better
information capture.
 Use tools like schema.com for better structured
data markup. This will define information in a
more specific manner, making it easier for the
search engines to understand the context of the
content that you put out