[Srijan Wednesday Webinars] Digital Marketing for Customer Acquisition
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This document discusses digital marketing strategies for customer acquisition. It begins with an introduction to digital marketing and outlines key components like SEO, social media, online advertising, and email/mobile marketing. Real examples are presented on remarketing, Facebook ads driving over 20% of sales, and a 30x ROI from Facebook ads. A customer acquisition framework is shown involving online presence, reach, leads, sales, and analytics. The document then discusses optimizing lead generation through strategies like Google AdWords vs Facebook ads, interest and custom audience targeting on Facebook, retargeting, and creating an effective landing page. Attendees are given a link to create their own online advertising strategy for lead generation.
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[Srijan Wednesday Webinars] Digital Marketing for Customer Acquisition
- 1. Digital Marketing For Customer Acquisition @PradeepChopra www.digitalvidya.com
- 2. Agenda • Introduction • Orientation to Digital Marketing • Framework to Multiply Revenue through DM • Exercise: Online Adv Strategy for Lead Generation • Q&A www.digitalvidya.com
- 3. What is Digital Marketing? www.digitalvidya.com
- 4. “The process of reaching out to and engaging with your customers/users through Digital Media (Internet, Email, Mobile)” www.digitalvidya.com
- 5. SEM or PPC SEO or Organic Search www.digitalvidya.com
- 7. Social Media SEO Website/P resence Online Advertising Email & Mobile Marketing www.digitalvidya.com
- 8. Let’s learn from Real Examples www.digitalvidya.com
- 11. Over 20% All Sales through Facebook www.digitalvidya.com
- 12. 30x ROI on FB Ads: 10k+ Tickets Sold www.digitalvidya.com
- 14. Customer Acquisition Framework Online Presence SEO, Ads, Email, Social Media… Reach Leads Sales Audience Aggregation Conversion Optimization Analytics (Metrics, Tools) www.digitalvidya.com
- 15. KISSmetrics Post Trial Sign-up Flow www.digitalvidya.com
- 17. KISSmetrics Push Forward Email www.digitalvidya.com
- 22. Opportunity Reach Leads Sales Revenue Growth % 1000 100 10 1 Lac 1500 150 15 1.5 Lacs 50 1000 150 15 1.5 Lacs 50 1000 150 15 1.5 Lacs 50 1000 100 20 2 Lacs 100 1500 337 67.5 6.75 Lacs 575 www.digitalvidya.com
- 23. Exercise: Online Advertising Strategy for Lead Generation www.digitalvidya.com
- 24. Google Adwords vs Facebook Ads • Adwords: intent => higher conversion • Facebook: targeting • Facebook: early mover advantage www.digitalvidya.com
- 25. Opportunity of Targeting on Facebook • • • • • • • • • Age Location Gender Interest Relationship Status Social Connection on Facebook Occupation Education Email, Phone or Userid www.digitalvidya.com
- 27. Interest Targeting on Facebook www.digitalvidya.com
- 30. Time to Create Your Strategy http://bit.ly/dv-lg www.digitalvidya.com
Hinweis der Redaktion
- http://www.google.com/ads/innovations/remarketing.htmlImage source: http://blog.intergage.co.uk/increase-your-website-conversions-with-google-adwords-remarketing/
- http://www.google.com/ads/innovations/remarketing.htmlImage source: http://blog.intergage.co.uk/increase-your-website-conversions-with-google-adwords-remarketing/
- Google Ads did around 10.5b US$ revenue in 2012 Q4 while Facebook Ads is expected to do around 1.5b US$ Sources: http://venturebeat.com/2012/01/19/google-blows-past-10b-in-revenue-for-q4/http://marketingland.com/report-facebook-mobile-ad-revenues-now-20-percent-of-total-30116
- http://techcrunch.com/2012/08/25/facebook-exchange-retargeting/