Introduction to digital marketing - Digital Marketing is the future

1. INTRODUCTION
TO DIGITAL
MARKETING
Digital marketing is the future.
Sree Media Academy - Contact - 9848803536/9502662887

2. WHY ARE WE HERE?
INTRO
What is Digital
Marketing?
01
IMPORTANCE
How Digital Marketing
can help you?
04
DIFFERENCE
Difference between
Traditional & Digital
Marketing
02
TYPES
Components of Digital
Marketing
05
EVOLUTION
Evolution of Digital
Marketing
03
SCOPE
What does a Digital
Marketer do?
06
Sree Media Academy - Contact - 9848803536/9502662887

3. ABOUT ME
Sree Thirumala Gaddam
Digital Marketing consultant and trainer Trained
800+ Students from last 5 years
8+ Years Experience in Digital Marketing
Founder of Sree Media Agency
Ex. CFO of I-digital training & business
solutions(Vijayawada)
Sree Media Academy - Contact - 9848803536/9502662887

4. MARKETING
MANUFACTURING
MARKET
RESEARCH
TARGETING
AUDIENCE
DELIVERY
The action or business of promoting and selling products or services, including
market research and advertising is called marketing.
Sree Media Academy - Contact - 9848803536/9502662887

5. What is Digital
Marketing?
Digital marketing is the use of the Internet,
mobile devices, social media, search
engines, and other channels to reach
consumers. Some marketing experts
consider digital marketing to be an entirely
new endeavor that requires a new way of
approaching customers and new ways of
understanding how customers behave
compared to traditional marketing.
Sree Media Academy - Contact - 9848803536/9502662887

6. Traditional
Marketing
Uses the traditional media like News
papers, magazines, handouts, and business
promotions.
Sree Media Academy - Contact - 9848803536/9502662887

7. Digital
Marketing
Uses digital media such as search
engines,websites, YouTube videos, and
social media.
Sree Media Academy - Contact - 9848803536/9502662887

8. MAIN DIFFERENCE
● Outbound Marketing
● Static ( Campaigns)
● No Real Time analytics
● High Budget
● Inbound Marketing
● Dynamic ( Campaigns)
● Real time Analytics
● Low Budget
Sree Media Academy - Contact - 9848803536/9502662887

9. Evolution Of Digital Marketing
The term digital marketing was introduced
First Clickable web-banner went live.
Google went live.
Gmail launched & Facebook went
live.
More technologies evolved.
Sree Media Academy - Contact - 9848803536/9502662887

10. How Digital Marketing Can Help You?
PROMOTE YOUR OWN BRAND
ESTABLISH YOUR BRANDS
REPUTATION
YOU CAN REACH OUT TO YOUR
CUSTOMERS
BETTER ROI
COST-EFFECTIVE AND FASTER HAS HIGHER REVENUES
Sree Media Academy - Contact - 9848803536/9502662887

11. Components of Digital Marketing
Search Engine
Optimization
Social Media
Optimization
Affiliate
Marketing
Email Marketing
Pay-Per Click
DIGITAL
MARKETING
Sree Media Academy - Contact - 9848803536/9502662887
Content Marketing
Video Marketing

12. Scope
● Freelancer
● Full Time Job / Part Time Job
● Own Business
● Entrepreneur
● Earn Money online (Blog, Vlog or
affiliate marketing)
● Minimum salary start in India
& Abroad
Sree Media Academy - Contact - 9848803536/9502662887

13. What does a Digital Marketer can do?
● SEO (Search Engine Optimizer)
● SEM/PPC Specialist
● Social Media Marketing (SMM)
● SMO (Social Media Optimizer)
● Content Writer/Copywriter
● Content Manager
● Website Designer & Graphics Designer
● Digital Marketing Analyst
● Influencer
Sree Media Academy - Contact - 9848803536/9502662887

14. Minimum Salary Start in India And
Abroad
● The average salary for a Digital Marketing Manager in India is ₹5
lac per annum.
● The average salary for a Digital Marketing Manager is Rupees
8,09,777 per annum in India. This is for a candidate with a 4 – 8 years
range of experience.
● The average salary per annum can vary from Rs 4 lakhs to 7
lakhs.
● Those with 8 years and more experience earn an annual salary
of Rs 15 lakhs plus.

15. Thank You
If you like our content and want
more videos on Digital
Marketing Course. Do Like,
Comment And Share. Don’t
forget to subscribe our channel.
Sree Media Academy - Contact - 9848803536/9502662887