Marketing with New Technologies Presentation by Angie A. Swartz (@aaswartz) and Christine Geltz (@geltzcomm) at the Dorothy Chandler Pavilion given July 23, 2009 as part of Reflections on Leadership-Women's Business Conference sponsored by The Metropolitan Water District of Southern California. For more information, email Angie@squaremartinimedia.com.

1. Reflections on LeadershipWomen’s Business ConferenceMarketing with New Technologies& MUCH More! Angie A. Swartz @aaswartz, Square Martini Media, LLC Christine Geltz @geltzcomm, Geltz Communications, Inc. July 23 , 2009 Hashcode #MWNT709

2. Unraveling the Mysteries of Social Media Agenda Celebrating Your Survey Results Is Social Media for you? The Changing Marketing Landscape What is Social Media Importance of Strategy What Are Listening Tools Blogging The Big Three Video & YouTube The Rest How You Can Get Started Review Q&A

3. Your Survey Results-Personal

4. Your Survey Results-Business

5. Copyright 2009 Geltz Communications, Inc. Look out— Social Media effects are exploding all around you

6. Traditional Media vs. Social Media

7. Traditional communications Source: Paul Gillin

8. The new reality Source: Paul Gillin

9. Copyright 2009 Geltz Communications, Inc. Not Just a Fad: Fundamental Change

10. The critical beginning in every social media plan must be looking at your existing brand, business & marketing strategy Social Media works as an integrated system functioning synergistically Do You Have a Clear Strategy?

11. Listening: What’s everybody saying about you? The important first tactical step. Are you listening to the marketplace and hearing what your customers are saying about you & your competition? Google Alerts RSS Feeds (igoogle & yahoo pages) Search.Twitter.com, Twitter Search Monitter.com, Social Mention.com, Peoplebrowsr Technorati, Google Blog Search

12. It's a Two Way Street Baby! And the Days of Push Marketing are Over. You must be ready to respond. The Two-Way Conversation

13. The path to personality of your brand Your website is static Your blog is alive & changing Wordpress, Typepad, Movable type Should you use Blogger.com? Set expectations for readers with Editorial Calendars Importance of Keywords Integration with Twitter Blog Commenting Strategies Blogging & Blog Commenting

14. Great Blog Examples: Taking it to the public Source: Paul Gillin

15. The Big Three Twitter, Facebook and Linked In are the Big Three Must You Be on Them? NO! You First Must Know WHERE Your Customers ARE! There are MORE of Your Clients out HERE than YOU think! ;-) There are MANY others and Micro Social Networks Can Be Amazingly Successful

16. Fastest Growing Member Community

18. Happy 3rd Birthday Twitter! (3/06)

19. 66% of Users Over Age 35

20. Largest age group 35-49

21. 140 Character Messages

22. Short, Simple, Direct, Efficient

23. “Followers” with Public Messages

24. Virtual Watercooler; Conversational Marketing

25. Transparency & Authenticity

29. >100 million users log on at least once each day

30. > 2/3 Users are outside of college

31. >Age 35 fastest growing demographic

32. #1 Photo sharing site!

33. More than 20 million users update their statuses at least once each day

34. Fan Pages http://www.facebook.com/vw

36. Membership > doubled since ‘07

37. Average age 41

38. All top Fortune 500 business decision makers

39. Questions & Answers

42. The flip camera has brought professional video to an amateur’s grasp.

43. There are over 13 video sharing services like YouTube & Vimeo.

44. Video is an easily available, fast, fun, viral message spreader

45. You can allow your “Tribe” to spread your message with their videos

47. Answer questions on linkedin.

48. Grow facebook friends (remember know, like and trust)

49. Learn about facebook fan pages.

50. Start supporting other people’s businesses. Give without regard to what you’ll get back.

51. Join the conversation.Leave comments on Other Blogs. Make use of pictures and videos in line with your personal comfort level. Ask questions!

52. How much time will I spend?

53. Copyright 2009 Geltz Communications, Inc. Five Stages of Twitter Acceptance 1. Denial – “I think Twitter sounds stupid. Why would anyone care what other people are doing right now?” 2. Presence – “Ok, I don’t really get why people love it, but I guess I should at least create an account.” 3. Dumping – “I’m on Twitter and use it for pasting links to my blog posts and pointing people to my press releases.” 4. Conversing – “I don’t always post useful stuff, but I do use Twitter to have authentic one-on-one conversations.” 5. Microblogging – “I’m using Twitter to publish useful information that people read and converse one-on-one authentically.” Source: E. Perkins, Apogee Interactive

54. Iran Election China and Facebook/Twitter Shutdown Should Twitter Win a Nobel Peace Prize? KogiBBQ Zappos Vertical Printing and Graphics (@vpg_printing) Dominoes Pizza & Pizza Hut (@dpzramon) @Astro_Mike Comcast Customer Service (@ComcastCares) Motrin Moms Kiva.org The OBAMA Presidential Campaign Social Media Success? Stories

55. Marketing With New Technologies-Review Can We Celebrate that you learned a little about Social Media? Do you Agree The Marketing Landscape has Changed? Are you Clear that the 1st Step in Social Media is Understanding how it fits with Your Overall Strategy? Did We Cover Listening Tools? Blogging? The Big Three? Video & YouTube? The Rest? Do You Know How YOU Can Get Started?

56. Visit http://www.SquareMartiniMedia.com http://www.wsradio.com/twittertalkradio http://www.TwitterAttraction.com For helpful resources on using social media in business. Q & A