2. SnapTags The Barcode Invented for Marketers
SnapTags are:
• Branded – Built around your brand
• More Accessible – Can be activated by any camera phone
• Smarter – Algorithm-driven, connected to Smart Marketing Platform
What brand is this?

3. SnapTags – More Engaging and Branded
BY
SnapTags simply transform logos or icons into active tags consumers
can interact with on their mobile phones.
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4. How it Works - Code Ring Technology
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Print Ads
The patented Code Ring coupled with the logo or
icon in the center allows for different responses or
media tracking.
Out of Home Packaging Point of Sale
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5. Two Options for Reading a SnapTag
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SnapTag Reader App Or Snap and Send
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6. The Experience: Snap & Send BY
Email Photo
MMS

7. The Experience: Scan with the SnapTag Reader BY

8. SnapTag vs QR Code BY
SnapTag QR CODE
CUSTOMIZATION Fully Limited
U.S. REACH 85% 35%
(Any camera phone) (Smart phone required)
SNAP & SEND YES NO
SCANNING APP SnapTag Reader Any QR Reader
Full Analytics Web Analytics or
ANALYTICS Provider
from SpyderLynk
Activate a Open website or other
FUNCTIONALITY campaign mobile app

9. SnapTag Activate Consumers BY
Buy & Try Sign Up
• Purchase product • Get alerts
• Request Samples • Get offers
• Get Discounts • Join loyalty club
• Find a retail location • Like
• Follow
Get Stuff Participate
• Get information Help a Cause
• Enter to win
• Get videos, ringtones, • Play a mobile game
and song clips • Join a cause
• Share with friends
• Make a donation
• Give feedback

10. SnapTags Can Live Almost Anywhere BY

11. Orbit Loyalty Points Program
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Back to School Promotion
Consumers snapped on the SnapTag to instantly find out if
they had won between $20 and $100 Orbit Bucks. By
participating daily, consumers increased their chances of
winning and could collect more Orbit Bucks, giving them
access to prizes of greater value.
Orbit was able to captures a consumer’s: name, email
address, physical address, and age when they redeemed
Orbit Bucks. Overall, Orbit was able to increase purchase
frequency during back to school time period.

12. Office Depot Instant eGift Card Program
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Objective: Drive in-store traffic & sales for back to school items.
Where: Advertising featured Al Roker ran on TV and radio as well
as promotions on in-store merchandise, out-of-home, print
advertising, email, direct mail, and online advertising.
Call to Action: Snap and Send or Scan: You could win a $100
Office Depot e-Gift Card RIGHT NOW.
Marketer Value: Increase store traffic & purchase during the back
to school time period.
Consumer Value: 100 consumers/ day won a $100 Office Depot
gift card; other received special mobile coupons.
Results: The SnapTag Program delivered a 30% increase in
participation when over the prior year’s receipt driven campaign.

13. Bud Light Football & The Ultimate Fan Experience
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Featured on packaging, glam banners, posters, table tents and other merchandise, Bud
Light is engaging ultimate fans for a chance to win a trip to the NFL Kickoff game, the
2012 NFL draft, 2012 NFL Pro Bowl, 2012 NFL Season Tickets or the Superbowl XLVI.