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Social Media For HR Pros

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SpringfieldEdge

A presentation to the Springfield, OH SHRM Chapter on use of social media in HR and issues it presents.

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Social Media for HR Professionals David R. Zak SHRMA November 12, 2009
3 Due to the current financial challenges in the U.S. economy, do you anticipate that in the next 12 months the use of social networking websites by your organization for recruiting potential job candidates will increase, stay the same or decrease? n = 355
4 Why is your organization using or planning to use social networking sites more now than before? n = 136 Note: Percentages do not total to 100% as respondents were allowed multiple choices. Only respondents who indicated a current or possible increase in the next 12 months of social network website usage for recruitment were asked this question.
↑ Recruitment est. Social Media Policy ↑ Training ↑ Professional Development
Recruitment Background checks Pros Cons Generation Y Other generations? Retention
Recruitment Social Media job posting Twitter searches Twitter hashtags Service providers (www.tweetmyjobs.com) LinkedIn network LinkedIn groups LinkedIn searches LinkedIn pay to play Facebook network Facebook fan v. groups
Social Media Policy Chad Houghton, director of e-media and business development at SHRM: “it might be beneficial not to create some arbitrary rules without first seeing where the opportunities and risks really are”
Professional Development Twitter lists Twitter hashtags + search Blogs (RSS, Google Reader, email) Smartphones + text LinkedIn Groups YouTube, SlideShare
Training Tweet at events Video - YouTube PowerPoint – SlideShare Blog embedding Surveys, interaction (comments)
Do you buy in? What more are you going to do? What additional platform are you going to try? What recruitment are you going to try? What prof. development are you going to try? What training idea are you going to try? When + how are you going to develop a social media policy, if at all?
David Zak http://bit.ly/seblog | www.davidzak.info http://bit.ly/selinkedin http://bit.ly/setwitter @SpringfieldEdge www.twitter.com/springfieldedge Facebook http://bit.ly/sefacebook facebook.com/davidzak http://bit.ly/seyoutube http://bit.ly/seflickr http://bit.ly/seslideshare 937.631.5315 (c) 937.521.1935 (d) 937.325.7621 (o) 937.325.8765 (f) dzak@greaterspringfield.com www.greaterspringfield.com http://business.greaterspringfield.com

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Social Media For HR Pros

  • 1. Social Media for HR Professionals David R. Zak SHRMA November 12, 2009
  • 2.
  • 3. 3 Due to the current financial challenges in the U.S. economy, do you anticipate that in the next 12 months the use of social networking websites by your organization for recruiting potential job candidates will increase, stay the same or decrease? n = 355
  • 4. 4 Why is your organization using or planning to use social networking sites more now than before? n = 136 Note: Percentages do not total to 100% as respondents were allowed multiple choices. Only respondents who indicated a current or possible increase in the next 12 months of social network website usage for recruitment were asked this question.
  • 5. ↑ Recruitment est. Social Media Policy ↑ Training ↑ Professional Development
  • 6.
  • 7. Recruitment Background checks Pros Cons Generation Y Other generations? Retention
  • 8.
  • 9.
  • 10. Recruitment Social Media job posting Twitter searches Twitter hashtags Service providers (www.tweetmyjobs.com) LinkedIn network LinkedIn groups LinkedIn searches LinkedIn pay to play Facebook network Facebook fan v. groups
  • 11.
  • 12. Social Media Policy Chad Houghton, director of e-media and business development at SHRM: “it might be beneficial not to create some arbitrary rules without first seeing where the opportunities and risks really are”
  • 13.
  • 14. Professional Development Twitter lists Twitter hashtags + search Blogs (RSS, Google Reader, email) Smartphones + text LinkedIn Groups YouTube, SlideShare
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. Training Tweet at events Video - YouTube PowerPoint – SlideShare Blog embedding Surveys, interaction (comments)
  • 20. Do you buy in? What more are you going to do? What additional platform are you going to try? What recruitment are you going to try? What prof. development are you going to try? What training idea are you going to try? When + how are you going to develop a social media policy, if at all?
  • 21. David Zak http://bit.ly/seblog | www.davidzak.info http://bit.ly/selinkedin http://bit.ly/setwitter @SpringfieldEdge www.twitter.com/springfieldedge Facebook http://bit.ly/sefacebook facebook.com/davidzak http://bit.ly/seyoutube http://bit.ly/seflickr http://bit.ly/seslideshare 937.631.5315 (c) 937.521.1935 (d) 937.325.7621 (o) 937.325.8765 (f) dzak@greaterspringfield.com www.greaterspringfield.com http://business.greaterspringfield.com