1. welcome to ux 101
spring moore
experience director @ razorfish healthware
spring moore / @simee / www.springmoore.com
Monday, March 4, 2013 1

2. a little bit about me
spring moore / @simee / www.springmoore.com
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3. Graduated from Freelance web Webmaster at Web Manager at
Penn design Penn Law G’town Law
Experience
Joined Razorfish Creative Director Architect & Graphic designer
Designer
Made cool stuff Won awards Talking to you
spring moore / @simee / www.springmoore.com
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4. A little story about Widget Co.
or what ux does and why it matters
spring moore / @simee / www.springmoore.com
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5. We ask Widget Co. “What do you want to do?”
[this is the business need]
spring moore / @simee / www.springmoore.com
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6. The answer? “Sell Widgets!”
[lots and lots of widgets]
spring moore / @simee / www.springmoore.com
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7. OK. What do you want your customers to do?
[this is the user need]
spring moore / @simee / www.springmoore.com
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8. Buy Widgets!
[lots and lots of widgets]
spring moore / @simee / www.springmoore.com
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9. So let’s take a look at the widget buying process
[aka user research]
spring moore / @simee / www.springmoore.com
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10. What do people do when they buy widgets?
1. Explore their options
2. Narrow their choices
3. Buy their preferred widget
4. Enjoy their widget
spring moore / @simee / www.springmoore.com
Monday, March 4, 2013 10

11. 1. Exploring their options
Check Amazon Look for what’s
Google search
and other e-tailers new
Read expert Check out social
Ask their friends
reviews sites
spring moore / @simee / www.springmoore.com
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12. 2. Narrow their choices
Price Size Color
Weight Ratings Reviews
Photos Return policy Shipping cost
spring moore / @simee / www.springmoore.com
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13. 3. Buy their preferred widget
Entering
Add widget Select Create
shipping
to cart checkout account
information
Enter
Confirm
Get receipt Submit order payment
order
information
Check
Wait for Receive
shipping
widget widget!
status
spring moore / @simee / www.springmoore.com
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14. 4. Enjoy their widget
1. Use their widget
2. Review their widget
3. Recommend it to a friend
4. Contact customer service
spring moore / @simee / www.springmoore.com
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15. What are all our requirements?
Optimize for Create an
Buy widgets View options Read reviews Rate products
search account
Social share Track Compare
Pay online Secure PII Save favorites
product info package widgets
See new Save Save billing Email Loyalty
CRM
widgets payment info info confirmations program
Geotargeted Banner Credit card PayPal
Endorsement Partnership
sales retargeting payments payments
Faceted Keyword Featured
Taxonomy Most viewed etc...
search tagging widgets
spring moore / @simee / www.springmoore.com
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16. Let’s organize and design it!
[sitemap and wireframes]
spring moore / @simee / www.springmoore.com
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17. Make a sitemap
Content Area
Content Area
Content Area
Content Area
Content Area
Content Area
spring moore / @simee / www.springmoore.com
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18. Make some wireframes
spring moore / @simee / www.springmoore.com
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19. Map the processes
spring moore / @simee / www.springmoore.com
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20. What happens next?
1. Design
2. Copywriting
3. Development
4. Launch
5. Sell widgets!
6. Measure success
spring moore / @simee / www.springmoore.com
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21. Why does ux matter?
spring moore / @simee / www.springmoore.com
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22. Customer satisfaction.
spring moore / @simee / www.springmoore.com
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23. thank you.
Spring Moore
find me Twitter as @simee
spring moore / @simee / www.springmoore.com
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