Smart Social Summit 2017 | Maven | Julia Steyn

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Julia Steyn, VP, Urban Mobility & Maven at General Motors, discusses disruption in our fast-moving social media world, while always keeping customer empathy in mind.

Marketing

Vice President, General Motors Urban Mobility and Maven
Julia Steyn

DISRUPTION EVERYWHERE
• New ownership preferences
• Millennials driving our business
• Frictionless access to on-
demand mobility

MAVEN MEMBERS HAVEDRIVEN
CAR SHARING
79%
RIDE SHARING
10.25M
OF RESERVING MEMBERS
ARE MILLENNIALS
RIDES
GIVEN*
MAVEN HAS ROLLED OUT IN
17 CITIES ACROSS
NORTH AMERICA
CITY | HOME | GIG
ENOUGH MILES TO GO
AROUND THE WORLD
7,871TIMES
ACROSS
OUR
BRANDS CADILLAC
ATS
CHEVROLET
MALIBU
GMC
YUKON
CHEVROLET
BOLT EV
ELECTRIC VEHICLE
MILES DRIVEN
2.15M
GALLONS OF
GASOLINE SAVED*
85K +
*estimate
*estimate

TEAM MAVEN
A diverse start-up inside GM
UNIQUE
LANGUAGES SPOKEN
18
START-UPS
LAUNCHED
40
COUNTRIES
LIVED IN
25+
PATENTS
HELD
117 and counting

Smart Social Summit 2017 | Maven | Julia Steyn

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